Email Creative and Design 101

This event is over.

Crafting the perfect email can be challenging. But, when it all comes together, email is a powerful way to deepen the customer experience. In this webinar, designers and content creators new to email will discover the fundamentals of brilliant email design.

Using real-life examples of beautiful and effective email campaigns, two award-winning email design experts will share with you their insights on to design the perfect email message that displays beautifully on mobile, desktop, PC or Mac. Join us for a lively and insightful look at email design that delivers your message with power and flair.

In this session you will learn:

  • How to use creative and design to communicate a message clearly
  • How to tackle the tough issues of consistent rendering across email clients and devices
  • How you can use visual hierarchy and storytelling to build an emotional connection
  • How to avoid the pitfalls that get in the way of good design and effective messages

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Start: Monday, March 2, 2020 at 2:00pm

End: Monday, March 2, 2020 at 3:00pm



Kait Creamer
CRM Marketing Manager | Framer

Kait Creamer advocates for empathetic "surprise and delight" email marketing in and outside her work as Framer's CRM Marketing Manager. Vice chair of the EEC's Events and Education committee, featured on Phrasee's "Who to Follow" series, and 2019 Stefan Pollard Email Marketer of the Year award winner, she's an expert and enthusiast in email, data, and marketing automation, continually pushing for next best customer-centric campaign. She believes in beautiful design, protecting the subscriber, clean copy, and finding new opportunities for innovation in email.

Mark Morin
President | Stratégies Marketing Relationnel

Mark Morin is a passionate marketing communications strategist with 40 years of experience creating powerful, effective and results-oriented email campaigns, programs and content for national, international and global brands in consumer marketing, travel and hospitality, beauty and cosmetics and more. He has led countless conferences, seminars and workshops throughout North America and Europe. He is one of Canada’s pioneers in relationship marketing education – teaching at McGill University and now at Université de Montréal. His work has been widely recognized in the marketing industry, having received 79 national and international awards. Mark holds a graduate degree in Management Sciences and an M.B.A. (Marketing and Strategic Planning) from University of Montreal HEC business school.