The Future CMO
Diverse content to help CMOs boost their overall value.
What's New
Industry Insights
Why Marketers Need to Interrogate Their Exclusion and Inclusion Practices
In 2017, Procter & Gamble’s Marc Pritchard ignited a brand safety revolution at IAB’s Annual Leadership meeting when he called on the digital advertising ecosystem to clean up its act, particularly regarding the risk of brands’ ads appearing alongside unsavory and otherwise brand-unsafe content. Now, seven years later, a lot has changed — and even Pritchard’s evolving rallying cries suggest the ad industry overcorrected.
Champions of Growth Podcast
How Marketers Become Better Leaders
Sally Percy, journalist and author, joins host Matthew Schwartz to discuss how senior marketers bolster their leadership skills, why remote work is changing the so-called “70/20/10” rule of communications, and the increasingly key role empathy plays among successful leaders.
B2C
Dealing with AI Bias in Marketing
Marketing Futures Podcast
Shaping the Next Generation of Marketers, with Niki Mandell of A+E
A+E’s Niki Mandell joins Marketing Futures Podcast host Mike Berberich to discuss mentorship, integrated marketing, and the skills the marketers of tomorrow need to learn today.
Research Reports
Diversity Disconnect: Charting More Inclusive Pathways for Growth — the Black Talent Perspective
The AEF Conducted research among its key stakeholders around the challenges brands face cultivating and elevating black talent.
Champions of Growth Podcast
Handicapping the ANA’s Marketing Capabilities Framework
Greg Boosin, EVP of global B2B and product marketing at Mastercard, joins host Matthew Schwartz to break down the ANA’s 2023 Marketing Capabilities Framework.
B2C
Can AI Save the CMO Role?
Change management — rather than a reduced emphasis on marketing — may explain why some top brands continue to get rid of the CMO role altogether. But new technology — like artificial intelligence — may be able to help improve the role's value as chief marketers feel the squeeze.
Champions of Growth Podcast
How Marketers Become Better Leaders
Sally Percy, journalist and author, joins host Matthew Schwartz to discuss how senior marketers bolster their leadership skills, why remote work is changing the so-called “70/20/10” rule of communications, and the increasingly key role empathy plays among successful leaders.
Marketing Futures Podcast
The Marketer’s Evolution: From Creativity to Business Acumen, with Newell Brand’s Melanie Huet
Marketing Futures Podcast host Mike Berberich sat down with Melanie Huet, President of Brand Management and Innovation at Newell Brands, to discuss the future trajectory of marketing leadership.
Global CMO Growth Council
The Global CMO Growth Council was established in 2018 as a way for the global community of chief marketers to come together in unified leadership to transform marketing into a force for growth and a force for good.
Driven by the ANA Growth Agenda and led by Procter & Gamble chief brand officer Marc Pritchard, the Global CMO Growth Council is committed to helping CMOs look much further ahead to envision what their brands, business, and society will need to grow in the coming months and years ahead.
Champions of Growth Podcast
How Marketers Become Better Leaders
Sally Percy, journalist and author, joins host Matthew Schwartz to discuss how senior marketers bolster their leadership skills, why remote work is changing the so-called “70/20/10” rule of communications, and the increasingly key role empathy plays among successful leaders.
Champions of Growth Podcast
Handicapping the ANA’s Marketing Capabilities Framework
Greg Boosin, EVP of global B2B and product marketing at Mastercard, joins host Matthew Schwartz to break down the ANA’s 2023 Marketing Capabilities Framework.
Champions of Growth Podcast
Handicapping the ANA’s Marketing Capabilities Framework
Greg Boosin, EVP of global B2B and product marketing at Mastercard, joins host Matthew Schwartz to break down the ANA’s 2023 Marketing Capabilities Framework.
B2C
How Agencies Deal with Clients' CMO Churn
The ongoing predilection among major brands to jettison the CMO role altogether and reassign marketing duties puts a major crimp in agency-client relations and makes it harder to foster meaningful partnerships.
Industry Insights
Why Marketers Need to Interrogate Their Exclusion and Inclusion Practices
In 2017, Procter & Gamble’s Marc Pritchard ignited a brand safety revolution at IAB’s Annual Leadership meeting when he called on the digital advertising ecosystem to clean up its act, particularly regarding the risk of brands’ ads appearing alongside unsavory and otherwise brand-unsafe content. Now, seven years later, a lot has changed — and even Pritchard’s evolving rallying cries suggest the ad industry overcorrected.
Podcast Clips
Will the Looming Cookie Demise Cause Industry Collapse?
Will the demise of cookies cause a collapse of the marketing industry as we know it? Claravine’s Chris Comstock doesn’t think so. He explained why during an appearance on the Champions of Growth podcast.
Explore ANA Content Channels
Blogs
Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
ANA Magazine
Find coverage specific to B2B, B2C, and social impact; get expert insights from content partners; and have fun with our weekly marketing news quiz.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.