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Search returned: 1103 document(s).
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Sharpen Your AI Marketing Skills with ANA's AI Hub
Industry Insights May 20, 2024As artificial intelligence (AI) continues to transform the marketing landscape, marketers need to stay ahead of the curve and leverage the power of AI to drive growth and innovation. AI is a top priority for you and the ANA. As such, we have been prioritizing our mission of providing important and powerful resources to enable members with the tools they need to enhance their AI knowledge and skills.
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Segmentation Strategies
ASK Answers May 17, 2024How are brands handling their segmentation strategies?
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Company Heritage as the Seedbed of Brand Purpose
Industry Insights May 16, 2024Even for organizations that are principled and well-intentioned, landing on the right brand purpose to adopt is a significant challenge, carrying with it the potentially disastrous risk of coming off as a hapless poseur, or worse, a cynical opportunist trying to lucratively curry favor with earnest consumers.
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Defending Your Brand: Expert Strategies for Handling Negative Press
Industry Insights May 16, 2024The dating app Bumble recently launched what it thought would be an engaging new ad campaign promoting a brand redesign. One of the campaign’s key messages argued, “You know full well a vow of celibacy is not the answer.”
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Agile Marketing
ASK Answers May 16, 2024How can I adopt an agile marketing approach in my organization?
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Everything Wrong with TV Measurement: The Attribution Playbook for TV Advertisers
Knowledge Partners May 16, 2024In this report, Marketing Architects identifies top challenges facing advertisers when measuring TV’s effectiveness and provides a playbook for solving them.
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The 7-Eleven X Pac-Man Collaboration
In-House Excellence Awards May 16, 20247-Eleven leveraged the key insight of gen Z's longing for nostalgia to create a campaign that would appeal to both gamers and non-gamers alike. The company looked to its classic partnership from the 1980’s and the iconic Pac-Man gameplay and let the retro design influence the campaign creative – all while staying true to the 7-Eleven brand.
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A Brand Revamp for Schwab
In-House Excellence Awards May 16, 2024Learn how Schwab earned quick “street cred” among traders and proved that they were committed to providing the same — or better — technology, innovation, support, and education that they’d come to rely on from Ameritrade.
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Creators Move Down Funnel to Performance Marketing
Industry Insights May 15, 2024Creator marketing has officially moved down funnel and become a true performance marketing channel. Whether they’re paid affiliate commissions, flat fees per post/video, consulting fees, or a combination of the three, today’s creators are motivated to increase their marketing partners’ sales.
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Sonic Branding: Using Music and Audio as a Marketing Tool
ASK Answers May 15, 2024How can brands use audio and music to reach consumers?
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The Most Important Factors to Clients in Selecting an Agency
Money Slides May 15, 2024The ANA shares survey data that sheds light on the most important criteria motivating a client’s choice of an agency, with cost topping the list.
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Quantifying the Dominance of Google, Meta, and Amazon in the Advertising Industry
Money Slides May 14, 2024Omnicom shares data that sheds light on how much Google, Meta, and Amazon dominate the advertising industry, with a projection for how this dominance will continue to grow in the coming years in the auction space for digital media.
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A Maturity Model for the Skills and Aptitudes of Modern Marketers
Money Slides May 14, 2024Douwe Bergsma, CMO at health care provider Piedmont, shares a framework for assessing the maturity of a modern marketer’s capabilities.
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Ranking the Top Ten Most Valuable Brands
Money Slides May 14, 2024Vanda Pharmaceuticals’ CMO shares a table that quantifies the value of the ten most valuable brands of 2023.
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The Role of Customer Analytics Throughout the Value Chain: Applying Customer-centric Thinking to Fuel Growth
Knowledge Partners May 12, 2024This paper explores the opportunities for brands to use customer analytics and the concept of customer centricity as a core business strategy in driving brand experience and growth.
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Creating a Learning Environment within Your Team
Industry Insights May 9, 2024It’s important to build a team that’s empowered to learn. Rather than focusing solely on what your team members bring to the table in terms of skills and experience, put emphasis on the entire team, building new skills on an ongoing basis.
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Key Trends to Watch in Data Privacy
POVs May 9, 2024Laquan Austion, VP of public policy for the ANA Government Relations team, covers key issues related to data privacy and outlines how the ANA is leading an effort to protect consumer rights while enabling our industry to continue providing enriching experiences.
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Radio and TV Compared by Share of the 18-49 Audience
Money Slides May 9, 2024Cumulus Media shares Nielsen data that illustrates how radio and TV have competed for the 18-49 age demographic over time, noting that radio assumed dominance starting in 2022.
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Radio's Ability to Increase Reach, by the Numbers
Money Slides May 9, 2024Cumulus Media shares Nielsen data that quantifies the incremental lift in reach gained from adding radio to a campaign’s channel mix.
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The Audiences for Radio and TV, by Age
Money Slides May 9, 2024Cumulus Media shares Nielsen data that compares the age composition of radio and TV audiences.
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