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Search returned: 1310 document(s).
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Resource List of Certified Diverse Suppliers for Marketing/Advertising
Industry Insights May 20, 2024To help the marketing/advertising community, the ANA has curated a list of certified diverse suppliers that work in our industry.
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The Power of Sports on Local Broadcast TV
Knowledge Partners May 18, 2024A survey of over 5,000 adults by Dynata Research reveals that linear TV is the preferred medium for viewing sports, demonstrating the significant influence of local broadcast TV on sports viewership and advertising impact.
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BNY Mellon’s Dynamic Rebrand
In-House Excellence Awards May 18, 2024As BNY Mellon continues to transform as an organization, it was clear the brand had to follow suit — to finally tell a story that embraces both its heritage and vision, and to connect on a deeper level with traditional audiences and the next generation alike.
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Caterpillar Launched Storytelling Campaign for Its Employees
In-House Excellence Awards May 18, 2024Elevating engagement, driving confidence, and building brand awareness of Caterpillar employment opportunities were the three goals that went into developing a campaign focused on authentic storytelling around the priority Employee Value Proposition pillars.
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How This Food Brand Leveraged Gaming
In-House Excellence Awards May 18, 2024Drawing inspiration from the perfectly crisp and craveable texture of its own egg-roll wrappers, Pagoda Snacks created a customized “Crispy Mode” challenge for gamers that appears much like a deep-fried meme. Players who mastered “Crispy Mode” were rewarded with a chance to win a trip to the PGL CS2 Major 2024.
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The 7-Eleven X Pac-Man Collaboration
In-House Excellence Awards May 16, 20247-Eleven leveraged the key insight of gen Z's longing for nostalgia to create a campaign that would appeal to both gamers and non-gamers alike. The company looked to its classic partnership from the 1980’s and the iconic Pac-Man gameplay and let the retro design influence the campaign creative – all while staying true to the 7-Eleven brand.
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Barbie: The Movie’s Marketing Campaign
In-House Excellence Awards May 16, 2024With a 65-year legacy of empowerment, the Barbie brand had a unique positioning leading up to the premiere of the film, <em>Barbie</em>. Across generations, Barbie has 99 percent brand affinity, and the movie buzz was a chance to not only expand the brand’s reach, but also deepen it.
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Why Claritin Is Planting Trees to Help Your Allergies
In-House Excellence Awards May 16, 2024Claritin is on a mission to plant female trees to counteract the pollen-producing effects of male trees. Bayer crafted a story across multiple video ad formats to showcase Claritin's commitment to sustainability, while following the principles of Ad Net Zero to curb emissions from creative production.
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A Brand Revamp for Schwab
In-House Excellence Awards May 16, 2024Learn how Schwab earned quick “street cred” among traders and proved that they were committed to providing the same — or better — technology, innovation, support, and education that they’d come to rely on from Ameritrade.
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PopCorners Breaks Boundaries with Breaking Bad
In-House Excellence Awards May 16, 2024PopCorners provides the perfect snack but not enough people know about this. Teaming up with iconic <em>Breaking Bad</em> characters on the biggest stage, the Super Bowl, the brand created a campaign that demonstrated how iconic characters and established visual style can be applied innovatively to a completely new context to propel brand equity.
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Boosting In-Housing ROI: Harnessing the Power of Creative Storytelling
Industry Insights May 15, 2024As brands increasingly bring creative functions in-house, they gain greater control over their storytelling, boost efficiencies, costs, and accelerate their time-to-market. This approach provides a cohesive platform for developing creative concepts that can scale across channels, whether it’s brand marketing, social media, or e-commerce.
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The Most Important Factors to Clients in Selecting an Agency
Money Slides May 15, 2024The ANA shares survey data that sheds light on the most important criteria motivating a client’s choice of an agency, with cost topping the list.
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The Acceleration of Principal Media
Research Reports May 14, 2024Principal media has been getting increased attention, and marketers need to be aware and knowledgeable. This report provides detailed guidelines around areas including the importance of the client/agency contract, the approval process, and auditing.
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Tips for Agencies, Search Consultants, and Procurement Professionals
Event Recaps May 8, 2024Kathryn Budzien of Post Holdings drew on experience working for agencies and vendors and leading a procurement team to offer tips to agencies, search consultants, and fellow procurement personnel.
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The Importance of a Brand Purpose Creative Brief
Beyond Profit Podcast May 7, 2024In this episode of <em>Beyond Profit</em>, purpose and brand marketing expert Hope Freedman joins host Ken Beaulieu to provide her perspective on the brand purpose creative brief and how it can make a positive difference in marketing and advertising.
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Agency Compensation Models: It’s About Time
Industry Insights April 30, 2024Ever since the industry moved away from the commission-based compensation model that was in place through the 1980s, there has been interest in a range of different remuneration solutions.
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Marketers' Relationship with Social Media? It's Complicated
B2C April 26, 2024While damning, the widespread and growing accusations against social media companies have not been a deterrent for brand advertisers. In fact, they're boosting their spending on most of the major social channels, with beleaguered X as an exception.
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From “The Park Bench” to Best in Show: Q&A with Aflac’s Jared Martin
Industry Insights April 24, 2024ANA sat down with Jared Martin, director of The Aflac Studio, as he prepares a behind-the-scenes look at “The Park Bench” at the 2024 ANA In-House Agency Conference, taking place from May 14-16 in Carlsbad, California. Here, Jared talks about the inspiration behind his team’s award-winning film, the importance of collaborating with external partners, and how to inspire creatives whether they are producing an animated film or more traditional marketing materials.
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The Role of the Brief in Enabling Creativity
Money Slides April 24, 2024Survey results shared by the ANA and industry partners quantify the percentage of B2C and B2B agencies and clients who deem a tight brief with clear objectives to be the No. 1 enabler of creativity in their working relationships.
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