Insightful discussions and commentary on key issues affecting the marketing industry.
Empowering Women to Create Impact
In this episode of Beyond Profit, Wendy Steele joins host Ken Beaulieu to discuss the Impact100, which unites and empowers women to impact their communities through the power of collective generosity, and her life’s mission to leave the world a little better than she found it.
The Importance of a Brand Purpose Creative Brief
In this episode of Beyond Profit, purpose and brand marketing expert Hope Freedman joins host Ken Beaulieu to provide her perspective on the brand purpose creative brief and how it can make a positive difference in marketing and advertising.
How Marketers Weather Climate Change
Climate change is getting worse, with an increasing number of storms, wildfires, and downright freakish weather happening with increasing frequency. Randi Stipes, CMO of The Weather Company, joins host Matthew Schwartz to discuss how marketers can leverage weather-related data.
The Performance Marketing Versus Branding Debate Heats Up
Lou Aversano, CMO of The Cigna Group, joins host Matthew Schwartz, to discuss the performance marketing versus branded advertising debate heating up throughout B2B precincts, why there’s a growing onus on B2B firms to thread more emotional elements throughout their messaging architecture, and more.
Meeting Gen Z Where They’re At, with Elizabeth Kenny at TRUTH Initiative
Marketing Futures Podcast host Mike Berberich spoke with TRUTH Initiative CMO Elizabeth Kenny about how TRUTH finds insights to resonate with Gen Z, a generation that regularly shuns traditional marketing.
Mastering Marketing's New Era, with CPG Marketing Expert Fernando Herrera
Marketing Futures’ Podcast host Mike Berberich caught up with CPG Expert Fernando Herrera at the 2024 ANA Brand Masters Conference to discuss omnichannel marketing, AI, and the hybrid/remote workforce.
POVs
Available to all, these mini podcast episodes cover what some of the ANA’s brightest minds think about marketing’s most pressing issues.
By the Numbers
The ANA Podcast Network averages nearly 20,000 streams each month, with a fairly even distribution across all three shows.
The U.S. is the largest audience for the ANA Podcast Network, but 19 percent of listeners are international, with high listenership in Germany, Canada, Switzerland, and Mexico.
The average listening time of an ANA podcast is 24 minutes.
82 percent of ANA's podcast streams are considered "impactful," meaning listeners consumed at least 75 percent of the episode.
98 percent of ANA podcast listens take place on mobile applications.