Search Marketing Knowledge Center

Empowering Women to Create Impact

Beyond Profit Podcast May 28, 2024

In this episode of Beyond Profit, Wendy Steele joins host Ken Beaulieu to discuss the Impact100, which unites and empowers women to impact their communities through the power of collective generosity, and her life’s mission to leave the world a little better than she found it.

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Science Proves Giving Back Actually Makes Humans Happier

Podcast Clips May 28, 2024

Wendy Steele, founder of Impact100, discussed an interesting phenomenon related to giving back: When humans do it, their biology changes in a way that actually makes them happier, more compassionate, and more creative.

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Frito-Lay Celebrates Women’s Soccer Icons

In-House Excellence Awards May 27, 2024

Frito-Lay's Women’s World Cup campaign celebrated the greatness of women’s soccer to inspire a new generation and demonstrate how Frito-Lay snacks can elevate any sports-viewing experience. It focused on a new TV commercial, bringing together an inspiring cast of current and past icons in women’s soccer.

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Marketing to the LGBTQ+ Community

ASK Answers May 23, 2024

How can I reach the LGBTQ+ community in a meaningful way?

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How CVS Used a Video to Foster a Culture of Empathy

In-House Excellence Awards May 21, 2024

CVS created the “Helping With Heart” campaign to introduce a new culture of service to the enterprise in a way that is inspiring, motivating, and familiar. Its message was simple — bring your heart and put your heart to work to make the colleague and customer experience truly meaningful.

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This Nonprofit Celebrated International Women’s Day

In-House Excellence Awards May 19, 2024

CARE’s International Women’s Day campaign "Women Know How," celebrated fearless leaders and changemakers. Featuring a flagship video, top media placements like the <em>Today Show</em>, a speaker series, and a first-ever activation of social media influencers, CARE’s campaign spread powerful content across channels.

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Company Heritage as the Seedbed of Brand Purpose

Industry Insights May 16, 2024

Even for organizations that are principled and well-intentioned, landing on the right brand purpose to adopt is a significant challenge, carrying with it the potentially disastrous risk of coming off as a hapless poseur, or worse, a cynical opportunist trying to lucratively curry favor with earnest consumers.

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Aflac Scores Points with Women During March Madness

In-House Excellence Awards May 16, 2024

After a report detailed inequities between the men’s and women’s March Madness basketball tournaments, Aflac collaborated with coach Dawn Staley to draw attention to significant equity issues in women's college sports while highlighting how Aflac helps close these gaps.

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Data Privacy Laws and Their Implications for Nonprofits

Event Recaps May 14, 2024

During a session held at the ANA’s May 2024 Nonprofit Growth Summit, the audience received an update on the implications of current and future data privacy legislation for nonprofits from a panel of experts in the fields of law, technology, data management, and nonprofit advocacy.

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Why Purpose Is a Competitive Advantage

POVs May 10, 2024

Beyond Profit podcast host Ken Beaulieu shared a few reasons why business leaders and shareholders would welcome the competitive advantages that brand purpose can deliver.

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Why is the Brand Purpose Creative Brief Not a Standard Marketing Practice?

Podcast Clips May 10, 2024

Why does nobody in the industry talk about the importance of a brand purpose creative brief? Hope Freedman, a purpose and brand marketing expert, weighed in and shared some insights about how one might approach writing one.

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Seven Principles to Guide Cannabis Advertising

Event Recaps May 9, 2024

At a May 2024 meeting of the ANA’s Ethics Policy Committee, the Cannabis Media Council shared its mission and the seven principles that it has crafted to guide cannabis advertising and advocacy on behalf of that advertising.

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10 Tips to Help Nonprofits Become More Nimble Fundraisers and Marketers

Event Recaps May 9, 2024

During a session held at a May 2024 meeting of the ANA’s Nonprofit Organization Committee, audience members received recommendations on the use of technology and audience targeting (among other topics) from Jeffery Owens, territorial director of marketing at The Salvation Army USA, Western Territory.

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The Importance of a Brand Purpose Creative Brief

Beyond Profit Podcast May 7, 2024

In this episode of Beyond Profit, purpose and brand marketing expert Hope Freedman joins host Ken Beaulieu to provide her perspective on the brand purpose creative brief and how it can make a positive difference in marketing and advertising.

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Intersectionality in Marketing

Industry Insights May 7, 2024

Understanding intersectionality can benefit and elevate strategy and communications from shallow, performative marketing to meaningful brand impact.

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Reassessing Purpose as Society’s Expectations for Business Rise

Knowledge Partners May 1, 2024

The Internationalist and ANA’s Center for Brand Purpose conducted a survey in February 2024 that asked respondents ten questions about their sentiments on the evolution of purpose in a tumultuous year. These results help shape action taken as part of the Marketing Makes a World of Difference initiative.

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Brands and Mental Health

ASK Answers May 1, 2024

How can brands support consumer and employee mental health and wellness?

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We’re Not (Always) the Main Character

Event Recaps April 30, 2024

Jen Leitman, CMO at OverDrive, discussed how to cast your purpose into brand storytelling as the main character.

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Plan International Battles Gender Stereotypes Online

Event Recaps April 30, 2024

During a session at an ANA one-day conference focused on brand purpose, Plan International described how it has striven to combat superficial female stereotypes.

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