Marketing Makes a World of Difference™
Brands today are expected to make a world of difference for people and the planet. The ANA Brands for Humanity Coalition serves to galvanize the marketing community around a common mission: To advance the impact of brands as forces for good and for growth.
Activated in partnership with The Internationalist, the Coalition is united in principle by a passion for more purposeful and ethical marketing; a focus on fostering diversity, equality, inclusion, and belonging; the missions of nonprofit organizations to improve the world; a drive for social responsibility and environmental sustainability; an aspiration for gender equality in all marketing and advertising; a commitment to educate the next generation of marketing talent; and an internet experience free of toxicity.
“Brands for Humanity represents ANA's collective effort to weave together a strategy for brands that will allow them to not only grow their businesses but to figure out how to simultaneously be a force for good.”
- Bob Liodice, ANA CEO
Get Inspired With the ANA's Most Recent Insights
Industry Insights
Nonprofit Federation Member Spotlight Series: CARE
Learn and Network with Members
Brand Purpose Committee
Bringing member brands and nonprofits together to discuss the critical role purpose plays in driving growth and change.
May 23rd |
Brand Purpose - Growth for Good Via Virtual (Eastern Time) |
August 1st |
Brand Purpose - Growth for Good Virtual Meeting |
DE&I Forum
Briefing marketing professionals and promoting discussion on social injustice and the lack of representation within the industry.
May 15th |
DE&I Forum Via Virtual (Eastern Time) |
July 15th |
DE&I Forum Via Virtual (Eastern Time) |
Ethics Policy Committee
Ensuring quick and transparent solutions for consumers challenged with marketing offers or who have concerns about data privacy.
May 9th |
Ethics Policy Via Zoom |
July 11th |
July Ethics Code Update 30 Minutes |
LGBTQ+ Forum
Educating marketers on best practices for inclusion of LGBTQ+ in advertising and providing support for LGBTQ+ marketers.
July 11th |
LGBTQ+ Marketing Inclusion Day Virtual Event (Eastern Time) |
September 12th |
LGBTQ+ Forum Virtual Meeting (Eastern Time) |
Multicultural Marketing & Diversity Committee
Educating and informing members on key multicultural and diversity topics.
April 30th |
Multicultural Marketing & Diversity, Hosted by Campari America New York |
July 25th |
Multicultural Marketing & Diversity Via Virtual (Eastern Time) |
Nonprofit Organizations Committee
Discussing both ethics and policy, from state solicitation law and federal tax giving incentives to postal regulations and privacy concerns.
May 9th |
Nonprofit Organizations Washington |
July 17th |
Nonprofit Organizations Washington |
Sustainability Committee
Addressing each segment of Sustainability — Wellness, Society, and Planet — with a focus on being a force for good and a force for growth.
May 30th |
Sustainability Committee Meeting May 2024 Virtual Meeting (Eastern Time) |
September 24th |
In Person Sustainability Committee Meeting September 2024 New York, NY |
Take the Next Step
Contact Ken Beaulieu at kbeaulieu@ana.net to learn more about how you can get involved with the ANA Brands for Humanity Coalition.