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Search returned: 934 document(s).
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How Being an Air Traffic Controller Prepared Me for a Career in Advertising
Industry Insights May 31, 2024Ad serving is known for its speed, as it takes only a few milliseconds to win a bid and serve an impression. However, the risk of bidding incorrectly pales in comparison to the consequences of making a wrong decision as an air traffic controller; this is a key difference between the two. Working long hours in a high-pressure environment and monitoring movement on my screen was the best training I could have had for my work in advertising technology today.
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Pathways to Transparent Media: The Growing Complexity of Today’s Media Buying
Industry Insights May 30, 2024The role of a media buyer has shifted dramatically since the dawn of digital marketing. Gone are the days of phone negotiations for spots in local or national print. Today's buyers need to navigate a complex ecosystem, from the ad platforms such as DV360 and Meta to the burgeoning retail media networks of Amazon, Walmart, and the like.
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Programmatic Transparency: Why Inclusion Lists, Not Exclusion Lists, Are the Answer
Industry Insights May 24, 2024One of the many things we can learn from the ANA’s Programmatic Supply Chain Transparency Study is that inclusion, not exclusion, is the answer. So, in this, our fourth deep dive into the implications of the study’s findings for advertisers, let’s have a look at why that is and why getting started should be on you and your media teams’ immediate to-do lists.
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How Brands Can Drive Global Content and Personalization at Scale
Event Recaps May 22, 2024Shelley Schippert from Brown-Forman discussed how to automate and streamline the complexities of the content supply chain process, the role of a modern, digital asset management platform, and the KPIs to report to your executive teams.
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Six Tips for Marketing Operations
Event Recaps May 22, 2024During a session at the ANA’s 2024 Marketing Technology for Marketers Conference, General Motors’ Sonali Mathur offered six recommendations to guide organizations’ approaches to marketing operations.
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Three Developments in Martech and Their Impact on Marketers
Event Recaps May 21, 2024During a session at the ANA’s 2024 Marketing Technology for Marketers Conference, Eddie Drake, industry principal at Snowflake, described the impact and benefit of three developments that are reshaping marketing, as well as the action steps that those developments demand from marketers.
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It’s High Time for a CMO Rebrand to Drive Growth
Industry Insights May 20, 2024Recent news that UPS and Etsy parted ways with their CMOs and weren’t going to replace them caused eyebrows to raise across the industry. And when Professor Scott Galloway declared that “CMOs are dead in 18 months or less,” our chins hit the floor! And all of this was before Starbucks recently dropped its CMO role.
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Sharpen Your AI Marketing Skills with ANA's AI Hub
Industry Insights May 20, 2024As artificial intelligence (AI) continues to transform the marketing landscape, marketers need to stay ahead of the curve and leverage the power of AI to drive growth and innovation. AI is a top priority for you and the ANA. As such, we have been prioritizing our mission of providing important and powerful resources to enable members with the tools they need to enhance their AI knowledge and skills.
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Programmatic Transparency: Website Overload – Little Reward, Lots of Risk
Industry Insights May 14, 2024The ANA’s Programmatic Supply Chain Transparency Study revealed a statistic that should be particularly alarming to those who rely on inclusion lists, as I did when I was running a media buying function; the average campaign examined in the study ran on a staggering 44,000 websites. So, in this, the third post in our programmatic transparency series, let’s examine what’s going on here and how things should, and can, be done better.
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AI Adoption in Marketing — The Game Changer You Can’t Afford to Ignore
Event Recaps May 14, 2024The adoption of AI for marketing is no longer just an option — it's a necessity. Knotch surveyed over 200 marketing professionals, all involved in the creation or optimization of marketing content, in order to understand how perspectives on AI are shifting, the velocity of AI adoption, and where AI is currently being underutilized for marketing organizations.
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Digital Asset Management: Q&A with David Lipsey of FCx3
Industry Insights May 13, 2024Ahead of the 2024 ANA Marketing Technology for Marketers Conference, David Lipsey, DAM industry co-founder/strategist, and managing partner, FCx3, explores how AI is shaping the importance of DAM, the opportunities and challenges it presents, and what industry leaders anticipate from this key event.
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Why Marketers Need to Interrogate Their Exclusion and Inclusion Practices
Industry Insights May 10, 2024In 2017, Procter & Gamble’s Marc Pritchard ignited a brand safety revolution at IAB’s Annual Leadership meeting when he called on the digital advertising ecosystem to clean up its act, particularly regarding the risk of brands’ ads appearing alongside unsavory and otherwise brand-unsafe content. Now, seven years later, a lot has changed — and even Pritchard’s evolving rallying cries suggest the ad industry overcorrected.
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Guidance for Marketers Evaluating and Adopting New Technologies
Event Recaps May 8, 2024During a session at a May 2024 ANA half-day conference, the audience received an account of how technological developments promise to reshape the fortunes of marketers and businesses from Douwe Bergsma, CMO at Piedmont Healthcare, and Dr. Denish Shah, executive director of the Marketing RoundTable and associate professor of marketing at Georgia State University.
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The Wall Street Perspective on Media Technology
Event Recaps May 7, 2024Tim Nollen, a sell-side equity research analyst covering media technology, provided his insights on the industry and outlook for the future.
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Composable Martech: Q&A with Riham El-Lakany
Industry Insights May 6, 2024At the upcoming ANA Marketing Technology for Marketers Conference, attendees will get an inside look at demystifying composability from Riham El-Lakany, former chief marketing and communications officer, BJC Healthcare. El-Lakany has been at the forefront of major digital transformations, adopting more flexible, best-of-breed solutions to drive marketing innovation and adaptability.
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The Marketer’s Guide to OTT and CTV
Knowledge Partners May 3, 2024The growth and evolution of OTT and CTV offer brands new and exciting opportunities to reach and engage their target audience. This guide offers a foundational introduction to OTT and CTV that will give you a competitive edge.
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3 Ways AI Is Becoming Marketing-Ascendant
Industry Insights May 2, 2024Michael Donnelly is an Executive Vice President at the ANA, where he leads the AI, Marketing Technology, and Marketing Futures practices. He shares his most significant take-aways from the ANA's 2024 AI conference.
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Automate Your Way to Email Mastery
Webinar Rewinds May 2, 2024In this webinar, discover proven tactics to breathe new life into your email marketing efforts using marketing automation and AI.
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Relevancy in the Digital Era: Q&A with Peter Frey of Sonny's BBQ
Industry Insights May 1, 2024In this Q&A, Peter Frey, chief brand officer of Sonny's BBQ, a featured speaker at the upcoming 2024 ANA Marketing Technology for Marketers Conference discusses how the barbecue chain is using customer data, personalization, and emerging technologies to modernize its marketing approach, while still honoring its authentic roots.
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AI and the Evolution of Search: How Brands Can Adapt to a Transforming Landscape
Event Recaps May 1, 2024Razorfish's Amos Ductan explored some of the early search trends in AI and what brands need to know to stay ahead in this rapidly changing environment.
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