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Search returned: 41 document(s).
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Key Takeaways from the ANA’s 2023 Response Rate Report
POVs May 29, 2024David Fogarty, SVP of data excellence and privacy at the ANA, summarizes key takeaways from the 2023 edition of the Response Rate Report — one of the ANA’s most popular benchmarking reports every year.
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Why Marketers Need to Interrogate Their Exclusion and Inclusion Practices
Industry Insights May 10, 2024In 2017, Procter & Gamble’s Marc Pritchard ignited a brand safety revolution at IAB’s Annual Leadership meeting when he called on the digital advertising ecosystem to clean up its act, particularly regarding the risk of brands’ ads appearing alongside unsavory and otherwise brand-unsafe content. Now, seven years later, a lot has changed — and even Pritchard’s evolving rallying cries suggest the ad industry overcorrected.
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The Future of Ad Tech
Event Recaps May 2, 2024Greg Kahn, CEO of GK Digital Ventures, reviewed some of the ways in which ad tech is poised to overhaul and supercharge marketing. He touched on topics like artificial intelligence (AI), spatial computing, gaming, and the blockchain.
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The Future of Ad Tech
Conference Session Videos May 2, 2024In this video, GK Digital Ventures CEO Greg Kahn looks ahead across the next three years to show how the interlocking rise of gen AI, gaming, mixed reality/spatial computing, the resurgence of blockchain, and more will offer new opportunities and challenges for women in tech.
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Will the Looming Cookie Demise Cause Industry Collapse?
Podcast Clips April 17, 2024Will the demise of cookies cause a collapse of the marketing industry as we know it? Claravine’s Chris Comstock doesn’t think so. He explained why during an appearance on the <em>Champions of Growth</em> podcast.
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Transforming Transformation with Gen AI
Event Recaps April 9, 2024Chris Duffey, head of Genstudio at Adobe, outlined five vectors of innovation related to generative AI and provided context for each.
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Transforming Transformation with Gen AI
Conference Session Videos April 9, 2024In this video, Chris Duffey, head of Genstudio at Adobe, outlined five vectors of innovation related to generative AI and provided context for each.
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Content Authenticity and Transparency in the Age of Generative AI
Event Recaps March 6, 2024Adam Buhler, SVP and head of creative technology at Digitas, discussed a potential means for combatting the rise of AI-related deceptive media, highlighting an emerging program known as Creative Credentials.
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Dealing with AI Bias in Marketing
B2C February 9, 2024As generative AI becomes a more integral aspect of brand marketing, the onus grows on brand managers to reduce and/or eliminate AI bias. Tech giants are quickly filling the void and building their own AI bias safeguards. However, the onus on combating AI bias ultimately falls on individual brands, which need human oversight to ensure the algorithms don't go rogue and the company doesn't end up in a reputational hole.
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Your AI Ghostwriter: A Gen AI Super Hack
POVs January 23, 2024Marketing Futures podcast host Mike Berberich shares his step-by-step process for how to build an AI ghostwriter, transforming your content writing process from a grueling, multi-hour process into a breezy 15-minute task.
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Is the Patchwork of U.S. State Privacy Laws Untenable?
B2C December 8, 2023Consumer data privacy in the U.S. is complicated because the country lacks a national data privacy law. But individual state laws that form a patchwork of complexity and sometimes-conflicting regulations are leaving brands — and individuals — confused about their rights.
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Best Practices for Onboarding Marketing Technology
Event Recaps November 30, 2023Danielle Balestra, director of marketing technology and operations at Goodwin, shared key questions and other considerations for marketers who are implementing or building out a martech stack.
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Building a Modern Marketing Tech Stack: Key Components and Best Practices
POVs November 28, 2023Marketing Futures host Mike Berberich shares six tips to ensure your martech stack is not only optimized for today, but also remains rock-solid into the future.
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Prompt Like a Champ: Best Practices for Generative AI Prompts
POVs October 30, 2023Marketing Futures podcast host and ChatGPT power user Michael Berberich shares his key tips to help you create the perfect AI prompt.
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No, Actually — Artificial Intelligence Is Not Going to Take Your Job
Podcast Clips October 24, 2023Wunderman Thompson’s Jason Carmel outlines the reasons why he believes artificial intelligence is not poised to take marketers’ jobs.
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AI Will Restore Digital Advertising’s Soul
Industry Insights October 20, 2023The exponential growth in AI capabilities that’s underway right now is going to fundamentally alter every industry on the planet — and, indeed, our very humanity. But as a marketer, you’re tired of hearing these grandiose statements. What you need to know, after all, is what AI means for your organization and the ad industry at large — today and in the near future.
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How General Mills Is Innovating on Data Collection and Implementation
Event Recaps September 28, 2023Erika Reed, manager of the consumer data strategy team at General Mills, shared how her team has approached obtaining first-party data and how the brand plans to maintain the quality of that data and optimize marketing by using it.
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How General Mills Is Innovating on Data Collection and Implementation
Conference Session Videos September 28, 2023In this video, Erika Reed, manager of the consumer data strategy team at General Mills, shared how her team has approached obtaining first-party data and how the brand plans to maintain the quality of that data and optimize marketing by using it.
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How General Mills Is Innovating on Data Collection and Implementation
Conference Highlights September 28, 2023Best practices for implementing a new tech stack include migrating clean data that matters.
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What's Keeping CMOs Up at Night?
B2B August 30, 2023The fifth annual "Marketing On My Mind" report from Brand Keys, based on a survey of more than 500 CMOs, offers insight into what's top of mind for marketers facing what the report calls a "perfect storm" of miseries. Inflation and a possible recession, as well as pressure over increased profits/shareholder value, top the list.
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