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Search returned: 731 document(s).
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Captivating Characters in Advertising: Harnessing the Power of Fluent Devices
Knowledge Partners May 7, 2024System1 shares how leveraging characters can differentiate a brand, enhance branded storytelling, and induces positive feelings among consumers.
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The Top Influencer Marketing Trends of the 20s (So Far)
Knowledge Partners May 6, 2024This report from CreatorIQ summarizes all the organization’s key findings during its first three years researching key trends in influencer marketing.
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The Marketer’s Guide to OTT and CTV
Knowledge Partners May 3, 2024The growth and evolution of OTT and CTV offer brands new and exciting opportunities to reach and engage their target audience. This guide offers a foundational introduction to OTT and CTV that will give you a competitive edge.
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Reassessing Purpose as Society’s Expectations for Business Rise
Knowledge Partners May 1, 2024The Internationalist and ANA’s Center for Brand Purpose conducted a survey in February 2024 that asked respondents ten questions about their sentiments on the evolution of purpose in a tumultuous year. These results help shape action taken as part of the Marketing Makes a World of Difference initiative.
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What’s Breaking the News? A Fresh Look at Experience Perceptions of the Media Industry
Knowledge Partners April 30, 2024Siegel+Gale’s Emma Lewis analyzed the firm’s latest World’s Simplest Brands study and shared the perceived simplicity and complexity of the media/news industry among consumers.
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Using Data to Improve Direct Mail ROI
Knowledge Partners April 29, 2024Deep Sync, a specialist in audience-targeting data solutions, offers recommendations on how to leverage data to enhance your direct mail marketing’s return on investment.
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A Personal Touch
Knowledge Partners April 23, 2024The evolution of personalization over the last five years reflects a broader trend toward more sophisticated, adaptive, and user-centric strategies. With ongoing technological innovation, personalization is becoming increasingly sophisticated and essential for delivering standout customer experiences.
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CreatorIQ: Creator Communities 2023
Knowledge Partners April 22, 2024CreatorIQ shares insights from its whitepaper exploring the relationship between creator exclusivity and earned media value (EMV), and how it varies from category to category.
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The Power of Professionally Branded Emails
Knowledge Partners April 12, 2024This report from Exclaimer examined some of the channels marketers are relying on most under tightening budgets to determine which had the greatest opportunity for both maximum engagement and ROI.
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Fearlessly Curious Voices — Barbara Apple Sullivan and Amy McIntosh
Knowledge Partners March 28, 2024Barbara Apple Sullivan sits down with NYU School of Professional Studies Chief Marketing Officer, Amy McIntosh, to talk about taking career risks, leaning into new technologies, and balancing work and family.
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Hashtag Horizon: Social Media Marketing Trends of 2024
Knowledge Partners March 28, 2024From the authenticity revolution in influencer marketing to the pivotal role of AI, Inspira Marketing uncovers the latest developments in social media marketing in its new report.
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Empowering Engagement in 2024: Marketing Challenges and Strategic Solutions
Knowledge Partners March 28, 2024Combining its own insights with recent data from other sources, Inspira Marketing outlined the most common challenges marketers will see in 2024 and beyond.
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Social Commerce Revolution: Three Strategies to Transform Your Approach
Knowledge Partners March 27, 2024Social commerce has come a long way in a short time, evolving from a basic “link in bio” to seamlessly integrated, immersive cross-platform shopping experiences. From Pinterest Product Pins to TikTok Shop, there are endless opportunities for brands to entice consumers to “buy now.”
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Staying Visible and Relevant: Social Media Algorithms by Platform
Knowledge Partners March 27, 2024Today we’re taking a look at the largest social platforms that our team utilizes daily, like Facebook, Instagram, and TikTok. We’re outlining why algorithms are valuable, how they change from platform to platform, and offering a few tips for how to please these fickle machines.
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Social How To: Boosted Posts versus Paid Ads
Knowledge Partners March 27, 2024Social media marketing is a game of experimentation, analysis, and adaptation. Often the most successful campaigns rely on the smallest of details to take off. Today, our social experts are explaining why and when you’d want to boost a post on your feed, or when a paid ad is the better decision.
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Cox Communications Reframes Marketing’s Impact from a Cost Center to a Profit Center
Knowledge Partners March 23, 2024Cox Communications worked with Analytic Partners to create a commercial analytics program to build trust with stakeholders, increase marketing efficiencies, and grow better relationships with customers.
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The Power of Brand Experiences at Festivals
Knowledge Partners March 23, 2024After years of leaning into performance marketing, the landscape is once again shifting to in-person experiences. Here, we look at how consumers feel about events and the impact that participation has on brands.
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Mastering Instagram Metrics: A Roadmap for 2024
Knowledge Partners March 23, 2024Getting traction with your social media marketing can feel like trying to lift a barbell while standing on quicksand. The key to finding your footing, and getting ahead, is mastery of your metrics. This guide navigates the intricacies of Instagram’s analytics in 2024, specifically how to turn them to your advantage as a marketer.
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The Ultimate Multi-Platform Digital Marketing Checklist
Knowledge Partners March 23, 2024From Connected TV (CTV) to YouTube, the fact that marketers have countless ways to engage with consumers is both a blessing and a curse. The challenge lies in crafting tailored content for each platform and delivering it effectively to the right audience, at the right time.
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Why Is Retail Media ROAS So Hard to Measure?
Knowledge Partners March 22, 2024Retail media return on ad spend (ROAS) is difficult to gauge, but there are a number of ways to improve this metric.
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