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Search returned: 772 document(s).
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Refreshing a Heritage Brand
Conference Highlights April 17, 2024Fanatics Collectibles has refreshed a legacy brand (Topps) by leveraging its assets to delivery cultural relevance and reach.
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How Brands Can Balance Structure and Creativity
Conference Highlights April 17, 2024Finding the right balance between consistent and flexible creativity is critical to delivering desired brand experiences.
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Overview of the 2024 ANA Brand Masters Conference
Conference Highlights April 17, 2024In this video, get a two-minute overview of the 2024 ANA Brand Masters Conference.
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Making Las Vegas a Destination for Sports Fans
Conference Highlights April 16, 2024Brand marketing is playing a major role in Las Vegas’ efforts to reposition itself as the “sports capital of the world.”
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Making AI Real: How IBM Is Using Generative AI Assistants and Tools to Transform Marketing
Conference Highlights April 10, 2024Data management is key to realizing AI’s potential as a content creation tool.
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2024 ANA AI for Marketers Conference in Two Minutes
Conference Highlights April 10, 2024In this video, get a two-minute overview of the 2024 ANA AI for Marketers Conference.
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From FOMO to ROI: Getting Real About AI in Marketing
Conference Highlights April 10, 2024Marketers’ investments in AI need to be accompanied by equal investments in internal capabilities.
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Human Centered AI — Lessons from an Ally AI Experiment
Conference Highlights April 9, 2024Successful adoption of AI requires close internal partnership, flexibility, human centricity, and a focus on high value use cases.
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Preparing for the AI Era — What It Means for Your Company, Your Brand, and Your Team
Conference Highlights April 9, 2024Cultural rewiring is a prerequisite for supercharging the marketing function with AI.
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AI Across the Enterprise: Leveraging AI in Product, Research, and Strategy
Conference Highlights April 9, 2024Powering human progress is the guiding force behind ETS’ enterprise-wide use of AI.
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Personalized: Customer Strategy in the Age of AI
Conference Highlights April 9, 2024AI is transforming personalization by facilitating the creation of differentiated experiences for consumers.
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The Power of AI for Customer Experience
Conference Highlights April 9, 2024Addressing consumers’ DIY pain points was key to H&R launching its AI-driven tax preparation service.
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Leveraging Gen AI-Assisted Insights and Tools to Enhance and Accelerate Customer Experience
Conference Highlights April 9, 2024TripAdvisor is leveraging AI tools to streamline travel planning and boost user engagement.
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Kimberly-Clark’s Approach to the Media Pitch Process and Strong Agency-Client Relationships
Conference Highlights March 20, 2024Pitching it media business allowed Kimberly-Clark to optimize the quality and effectiveness of its investment.
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The Media Tactics of United Airlines
Conference Highlights March 20, 2024Consistent authenticity, agility, and a retooled influencer strategy are driving United Airlines’ social media successes.
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Overview of the 2024 ANA Media Conference
Conference Highlights March 20, 2024In this video, get a two minute overview of the 2024 ANA Media Conference.
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Advertising as a Service to the Consumer
Conference Highlights March 19, 2024A brand's most important KP is providing customers with the best media experience.
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Marc Pritchard on How Brands Can Create Market Growth
Conference Highlights March 19, 2024Raising the bar on media impact through superior reach, effectiveness, and efficiency will accelerate market growth.
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Audience Segmentation in a Cookieless World
Conference Highlights March 19, 2024There are audience segmentation opportunities for customer data management in a cookieless world.
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Stanley Black & Decker Bets Big on Experiential
Conference Highlights March 19, 2024Cultural relevance and timing were instrumental in a groundbreaking media experience for DEWALT.
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