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Search returned: 2869 document(s).
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Why Marketers Need to Interrogate Their Exclusion and Inclusion Practices
Industry Insights May 10, 2024In 2017, Procter & Gamble’s Marc Pritchard ignited a brand safety revolution at IAB’s Annual Leadership meeting when he called on the digital advertising ecosystem to clean up its act, particularly regarding the risk of brands’ ads appearing alongside unsavory and otherwise brand-unsafe content. Now, seven years later, a lot has changed — and even Pritchard’s evolving rallying cries suggest the ad industry overcorrected.
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Healthcare and Manufacturing Are Looking Hard at CTV
Industry Insights May 8, 2024Healthcare and manufacturing are the two industries whose interest in CTV has spiked most in recent weeks, and they’re neck-and-neck, followed closely by education, software, and business services, as measured by Bombora Company Surge.
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If You Can Dream It, Radio Can Measure It
Partner Content May 7, 2024Can radio in all its forms — which include podcasts, streaming audio, and over-the-air broadcasts — be measured with every KPI movement attributed back to the medium? Yes, it can. Radio can be a full-funnel solution for brands, both on its own and by amplifying the performance of other media.
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Growth Marketing
ASK Answers May 7, 2024How can my brand ensure it is focused correctly on growth?
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Composable Martech: Q&A with Riham El-Lakany of BJC Healthcare
Industry Insights May 6, 2024At the upcoming ANA Marketing Technology for Marketers Conference, attendees will get an inside look at demystifying composability from Riham El-Lakany, former chief marketing and communications officer, BJC Healthcare. El-Lakany has been at the forefront of major digital transformations, adopting more flexible, best-of-breed solutions to drive marketing innovation and adaptability.
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The Marketer’s Guide to OTT and CTV
Knowledge Partners May 3, 2024The growth and evolution of OTT and CTV offer brands new and exciting opportunities to reach and engage their target audience. This guide offers a foundational introduction to OTT and CTV that will give you a competitive edge.
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Keith Kazerman of Locality on Streaming Audience Strategies
Industry Insights May 2, 2024Keith Kazerman, president of streaming at Locality, a local television solutions provider, discussed trends in advanced and local TV advertising. In a time where personalization is more important than ever, as consumers prefer personalized content, marketers need to adapt their efforts to this growing expectation.
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3 Ways AI Is Becoming Marketing-Ascendant
Industry Insights May 2, 2024Michael Donnelly is an Executive Vice President at the ANA, where he leads the AI, Marketing Technology, and Marketing Futures practices. He shares his most significant take-aways from the ANA's 2024 AI conference.
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New York Times Advertising Turns the Page for B2B Marketers
B2B May 1, 2024Bari Komitee, VP of B2B marketing at New York Times Advertising, talks about the consumerization of B2B advertising, why games are an increasingly useful tool to reach decision-makers, and the meaningless distinction between personal and business lives.
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Relevancy in the Digital Era: Q&A with Peter Frey of Sonny's BBQ
Industry Insights May 1, 2024In this Q&A, Peter Frey, chief brand officer of Sonny's BBQ, a featured speaker at the upcoming 2024 ANA Marketing Technology for Marketers Conference discusses how the barbecue chain is using customer data, personalization, and emerging technologies to modernize its marketing approach, while still honoring its authentic roots.
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Yes, Your Audio Campaign Can Be Measured!
Event Recaps May 1, 2024Audio measurement is undergoing a significant renaissance, with an explosion of new solutions to measure attentiveness, brand lift, sales effect, search and site attribution, creative effectiveness, and new data inputs for media mix modeling.
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With NewFronts Upon Us, All Marketers Should Want What Marc Pritchard Wants
Industry Insights April 29, 2024With NewFronts upon us, I wonder how many buyers are considering transparency and efficiency as they commit billions of dollars in spend.
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Using Data to Improve Direct Mail ROI
Knowledge Partners April 29, 2024Deep Sync, a specialist in audience-targeting data solutions, offers recommendations on how to leverage data to enhance your direct mail marketing’s return on investment.
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What These Marketing Leaders Think About Google’s Latest Cookie Postponement
Pulse April 26, 2024Google has pushed back its deprecating cookies yet again until 2025.
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CTV Could Be a Game Changer for Struggling DTC Brands
Industry Insights April 25, 2024CTV will be a great channel for brands that understand the economics of performance marketing, fine-tuned targeting, and emerging ad mechanisms like shoppability. And DTC brands are known to excel in all three of these categories.
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Pathways to Transparent Media: Limitations of YouTube Target Frequency
Industry Insights April 24, 2024Campaign set up can be an undervalued element of digital advertising. In practice, it requires meticulous navigation of myriad options, each with a substantial but often under-explained impact on the campaign's success.
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Tips for Getting Featured: Unlock the Door to Top-Tier Media Exposure
Industry Insights April 23, 2024When I meet with a new PR client for their onboarding, I always ask what publications they dream about appearing in. Without fail, they list top-tier outlets like The Wall Street Journal, USA Today, Forbes, and the heavy hitters for their particular industry. Business leaders dream about those publications because they know appearing in them has huge potential for boosting their brand’s success.
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A Personal Touch
Knowledge Partners April 23, 2024The evolution of personalization over the last five years reflects a broader trend toward more sophisticated, adaptive, and user-centric strategies. With ongoing technological innovation, personalization is becoming increasingly sophisticated and essential for delivering standout customer experiences.
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A Maturity Model for the Adoption of Digital Asset Management
Money Slides April 22, 2024Consultant and author David H. Lipsey shares a framework for assessing the maturity of your organization’s adoption of digital asset management (DAM) that was developed by the Center for Advanced Studies in Digital Asset Management (CASDAM).
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The Rise of Predictive Analytics in Marketing Strategy
POVs April 22, 2024Marketing Futures podcast host Mike Berberich examines how businesses can leverage AI to predict trends, customer behaviors, and market shifts and use these insights to develop more personalized and powerful marketing campaigns.
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