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Creating a Learning Environment within Your Team
Industry Insights May 9, 2024It’s important to build a team that’s empowered to learn. Rather than focusing solely on what your team members bring to the table in terms of skills and experience, put emphasis on the entire team, building new skills on an ongoing basis.
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The Importance of a Brand Purpose Creative Brief
Beyond Profit Podcast May 7, 2024In this episode of <em>Beyond Profit</em>, purpose and brand marketing expert Hope Freedman joins host Ken Beaulieu to provide her perspective on the brand purpose creative brief and how it can make a positive difference in marketing and advertising.
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Intersectionality in Marketing
Industry Insights May 7, 2024Understanding intersectionality can benefit and elevate strategy and communications from shallow, performative marketing to meaningful brand impact.
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How Marketers Become Better Leaders
Champions of Growth Podcast May 1, 2024Sally Percy, journalist and author, joins host Matthew Schwartz to discuss how senior marketers bolster their leadership skills, why remote work is changing the so-called “70/20/10” rule of communications, and the increasingly key role empathy plays among successful leaders.
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Reassessing Purpose as Society’s Expectations for Business Rise
Knowledge Partners May 1, 2024The Internationalist and ANA’s Center for Brand Purpose conducted a survey in February 2024 that asked respondents ten questions about their sentiments on the evolution of purpose in a tumultuous year. These results help shape action taken as part of the Marketing Makes a World of Difference initiative.
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Brands and Mental Health
ASK Answers May 1, 2024How can brands support consumer and employee mental health and wellness?
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Here’s How to Enhance Your Leadership Skills, Practically
Podcast Clips May 1, 2024Sally Percy, author of 21st Century Business Icons: The Leaders Who Are Changing Our World, shares a few lessons she’s learned during countless interviews with some of the world’s foremost marketing and business leaders.
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Plan International Battles Gender Stereotypes Online
Event Recaps April 30, 2024During a session at an ANA one-day conference focused on brand purpose, Plan International described how it has striven to combat superficial female stereotypes.
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Nonprofits Are Jumping on the AI Bandwagon
Social Impact April 29, 2024A majority of nonprofits say they now use some type of AI, but they seek more dialogue and understanding about the burgeoning technology's limitations.
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With NewFronts Upon Us, All Marketers Should Want What Marc Pritchard Wants
Industry Insights April 29, 2024With NewFronts upon us, I wonder how many buyers are considering transparency and efficiency as they commit billions of dollars in spend.
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ParkinSex: An Inclusive Guide for People with Parkinson’s Disease
REGGIE Awards April 28, 2024Parkinson’s disease is a nervous system disorder with one of the highest rates of sexual dysfunction. But sexual wellness is rarely discussed in the Parkinson’s community.
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This AR Experience Provided Children in Need with a Wish Upon a Star
REGGIE Awards April 28, 2024By creating an AR experience that transformed the sky into a magical night filled with wishing stars, Verizon turned the stuff of fairytales into a reality for children in need.
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The “Must Have” Conversation for Aligning the CMO and CRO in 2024
Industry Insights April 26, 2024The business buyer is taking longer to purchase, budgets are tighter, and buyer behavior has shifted online. This presents opportunities and challenges, and it's critical that CMOs and CROs are aligned.
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What These Marketing Leaders Think About Google’s Latest Cookie Postponement
Pulse April 26, 2024Google has pushed back its deprecating cookies yet again until 2025.
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Nonprofit Fundraising
ASK Answers April 26, 2024How can nonprofits successfully raise funds for their organization?
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Dove Dares Parents to Help Their Daughters Embrace Body Confidence
REGGIE Awards April 26, 2024With Dove’s campaign, “Dare to Be Truly You,” the brand inspired a trusting, open dialogue between kids and parents to discuss beauty and self-esteem topics through experiential events, in-store education, and social extensions of the card game that Dove designed to accompany the campaign.
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Marketers' Attitudes Toward Brand Purpose
Money Slides April 24, 2024Deborah Malone of The Internationalist shares survey data that illuminates the relative importance that marketers assign to brand purpose and the ways in which they bring it to life in their organizations.
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The Marketer’s Evolution: From Creativity to Business Acumen, with Newell Brand’s Melanie Huet
Marketing Futures Podcast April 23, 2024Marketing Futures Podcast host Mike Berberich sat down with Melanie Huet, President of Brand Management and Innovation at Newell Brands, to discuss the future trajectory of marketing leadership.
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Text Marketing: Highly Regulated and Needs Permission
Ethics Issue Alerts April 23, 2024Consumers are likely to believe that the texts received are legitimate and from a trusted source. Unfortunately, consumers have been inundated with so-called unwanted “robocalls” and “robotexts” over many years.
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To Be Inclusive, Your Brand Needs to Think About Exclusion
Podcast Clips April 23, 2024Carta’s Mita Mallick says brands that truly want to be inclusive need to look at themselves through the lens of exclusion. That is, examining who they are excluding and determining how to rectify it. She shared more on the Beyond Profit podcast.
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