Search Marketing Knowledge Center

Real Influence Doesn't Require Being Real

B2C May 8, 2024

Human influencers, move over. Nearly two-thirds of marketers said they are open to teaming up with AI-created virtual influencers, according to a new study. As the trend gains momentum, marketers need to ensure that their AI-driven partners are tightly controlled and sync up nicely with the brand.

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If You Can Dream It, Radio Can Measure It

Partner Content May 7, 2024

Can radio in all its forms — which include podcasts, streaming audio, and over-the-air broadcasts — be measured with every KPI movement attributed back to the medium? Yes, it can. Radio can be a full-funnel solution for brands, both on its own and by amplifying the performance of other media.

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Marketing News Quiz for May 4, 2024

Marketing News Quiz May 4, 2024

In this week's marketing news quiz: storytelling in B2B, an up-in-the-air idea from Airbnb, Walmart's new private brand line, and more.

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New York Times Advertising Turns the Page for B2B Marketers

B2B May 1, 2024

Bari Komitee, VP of B2B marketing at New York Times Advertising, talks about the consumerization of B2B advertising, why games are an increasingly useful tool to reach decision-makers, and the meaningless distinction between personal and business lives.

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Nonprofits Are Jumping on the AI Bandwagon

Social Impact April 29, 2024

A majority of nonprofits say they now use some type of AI, but they seek more dialogue and understanding about the burgeoning technology's limitations.

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Marketing News Quiz for April 27, 2024

Marketing News Quiz April 27, 2024

In this week's marketing news quiz: Taylor Swift dominates Spotify, delays on Google's deprecation of cookies, the potential U.S. ban of TikTok grows more likely, and more.

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Marketers' Relationship with Social Media? It's Complicated

B2C April 26, 2024

While damning, the widespread and growing accusations against social media companies have not been a deterrent for brand advertisers. In fact, they're boosting their spending on most of the major social channels, with beleaguered X as an exception.

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The Martech Playing Equalizer for SMBs

B2C April 24, 2024

Despite being the majority in the U.S., small- and mid-size companies have long played second fiddle to their larger competitors. But cloud computing, digital platforms, and social channels have enabled smaller players to break down barriers and punch above their weight.

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Marketing News Quiz for April 20, 2024

Marketing News Quiz April 20, 2024

In this week's marketing news quiz: A quirky collaboration from Crocs and Pringles, high-tech solutions for influencers to connect with fans, a chocolate maker utilizing artificial intelligence, and more.

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Sparking an Emotional Connection in B2B Marketing

B2B April 19, 2024

A convergence of factors, including the rise of digital media, continue to alter B2B marketing. Ruth Stevens, a close observer of the sector, shares advice for driving leads, cultivating branded advertising, and inserting more of an emotional hook in B2B messaging.

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Marketing News Quiz for April 13, 2024

Marketing News Quiz April 13, 2024

In this week's marketing news quiz: McDonald's billboards in the Netherlands have an air of mystery, advertising innovation from FedEx, a new AI tool from WPP VML, and more.

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Is Animation Marketing an Easier Sell for Brands?

B2C April 10, 2024

While animation marketing enables marketers to create places, situations, and characters that transcend the real world, it also provides brands with the ability to suffuse their messaging with a kind of clarity that can often be elusive in a physical environment.

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Steering a Unique Message at Toyota

Social Impact April 8, 2024

Mike Tripp, group VP of Toyota Marketing at Toyota Motor North America, says it's a challenge to educate consumers on the various types of cars that are designed to reduce carbon emissions and to tell a compelling story to discerning buyers.

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Marketing News Quiz for April 6, 2024

Marketing News Quiz April 6, 2024

In this week's marketing news quiz: new Chase benefits for advertisers, new Facebook features, the Target Lady returns, and more.

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The Return of Live Events

B2B April 5, 2024

Attendance at B2B in-person events has returned to pre-pandemic levels, but marketers face a significantly changed landscape for live events and conferences.

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Marketing News Quiz, Women's History Month Edition

Marketing News Quiz March 30, 2024

Did you catch these newsworthy marketing events during Women's History Month?

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An Olympic-Sized Opportunity for Brands

B2C March 29, 2024

While not all brands have the ad budgets to be global sponsors of the Summer Olympics, companies of all sizes can get involved with this year's Games as well as peripheral events.

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Don't Count Out Direct Mail Just Yet

Social Impact March 25, 2024

For many years, observers have predicted the demise of direct mail for reaching and cultivating nonprofit donors. But, according to many nonprofits and other fundraising experts, direct mail has survived — and even maintained its central role in fundraising campaigns.

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Marketing News Quiz for March 23, 2024

Marketing News Quiz March 23, 2024

In this week's marketing news quiz: World Down Syndrome Day, Fortnite, Taylor Tomlinson, and more.

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How Agencies Deal with Clients' CMO Churn

B2C March 22, 2024

The ongoing predilection among major brands to jettison the CMO role altogether and reassign marketing duties puts a major crimp in agency-client relations and makes it harder to foster meaningful partnerships.

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