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A Collaborative Approach to Modernizing a Holding Company Agreement
Event Recaps May 7, 2024In 2023, Dell and WPP embarked on a journey to modernize their longstanding but outdated agreement. This session outlined what the process was to complete this, what was achieved and what key lessons were learned along the way.
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The Wall Street Perspective
Event Recaps May 7, 2024Tim Nollen is a sell-side equity research analyst covering media tech, a broad and evolving landscape including ad tech and streaming services in addition to traditional advertising and media. Here, Tim provided his insights on the industry and outlook for the future.
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Gaining Programmatic Control: How a New Approach to Auditing Can Drive Digital Transformation and Reinforce Media as a Lever for Growth
Event Recaps May 7, 2024In this session, ID Comms and Restaurant Brands International outlined strategies for effectively communicating digital media value creation to build trust and alignment across the enterprise.
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Convention Busters: Disrupting Procurement Myths
Event Recaps May 7, 2024This session challenged prevailing conventions within procurement, identified the barriers holding the industry back, and offered ways to work together to create meaningful change.
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Advertising Operations and Procurement, United Together
Event Recaps May 7, 2024Learn how Julia Fedor with United Airlines takes partnership with procurement to the next level by integrating her colleagues into the campaign process, including production shoots and business unit showcases, to strengthen relationships, build trust, and grow their industry knowledge.
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Opening Remarks of the 2024 ANA Advertising Financial Management Conference
Event Recaps May 6, 2024In this session, ANA CEO Bob Liodice delivered the opening remarks of the 2024 ANA Advertising Financial Management Conference.
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The Case for Bringing Production Inside
Event Recaps May 6, 2024This session explained the business case for bringing production in-house, the process of building world-class production capability within the business, how Bayer and OLIVER work with Bayer’s roster of external AORs, and the scale, quality, and savings achieved.
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Marketing Procurement as an Attractive Career Path
Event Recaps May 6, 2024Marketing procurement leaders discussed how marketing procurement can serve as both a talent magnet and an attractive career path that can open various professional doors.
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Getting Paid What You’re Worth
Event Recaps May 6, 2024After a long run at BBDO, Stacie Boney joined independent Milwaukee-based Hanson Dodge in 2016. Her career has provided vast experience with agency compensation, which has shaped her perspective on helping agencies get paid what they are worth. Pay attention — agencies and procurement professionals alike.
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Emerging Trends, Rapid Shifts, Seismic Disruptions in Media
Event Recaps May 6, 2024Learn how Joanna O’Connell's team delivers the actionable insights, predictive analyses, and prescriptive recommendations that enable agency teams and clients to anticipate, manage, and leverage the emerging trends, rapid shifts, and seismic disruptions in the media landscape to drive business growth.
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CMO Keynote with Vanda Pharmaceuticals' Joakim “Kim” Wijkstrom
Event Recaps May 6, 2024Kim Wijkstrom of Vanda Pharmaceuticals provided his perspective on the intersection between science (data, insights, analytics), culture (creativity, innovation, and strategy) and financial realities.
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Cost of the Pitch (Pt. II): The Rise of Value and Importance of Relationships
Event Recaps May 5, 2024This session explored the elements perceived to be most important in building successful long-term relationships between agencies and their marketing clients.
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ANA Programmatic Media Supply Chain Transparency Study
Event Recaps May 5, 2024ANA’s Bill Duggan discussed the recommended action steps from the recent Programmatic Media Supply Chain Transparency Study to help optimize investment in programmatic media, resulting in a greater percentage of every ad dollar reaching the consumer.
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Transforming Marketing Through Partnership: The Charles Group and Chico’s/Aveda Executive
Event Recaps May 5, 2024This session brought together key figures from Chico’s/AVEDA and The Charles Group to delve into the intricacies of their partnership, spotlighting the strategic moves that paved the way for their AOR selection.
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Madison Avenue Needs a New Business Model
Event Recaps May 5, 2024The predictability and reliability of client fees has been declining for decades – it is much harder for Madison Avenue to achieve targeted growth. In this session, learn why vigorous management change programs must be put in place and executed before AI advances too far.
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Yes, Your Audio Campaign Can Be Measured!
Event Recaps May 1, 2024Audio measurement is undergoing a significant renaissance, with an explosion of new solutions to measure attentiveness, brand lift, sales effect, search and site attribution, creative effectiveness, and new data inputs for media mix modeling.
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From Pixels to Picassos: Exploration of the Impact of Ad Creative on Ad Delivery and Considerations for Measurement
Event Recaps May 1, 2024In this discussion, get an overview of the role that ad creative experiences play in many auction-based environments as well as practical considerations for conducting rigorous creative experimentation on major digital platforms.
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Beyond Age and Gender: Navigating the Era of Advanced Audiences
Event Recaps May 1, 2024In this session, Nielsen’s Matt Devitt focused on how the company has evolved its existing data-driven-linear strategy to a cross-platform advanced audience product suite underpinned by unique identity platforms, big data, and robust first and third-party audience integrations.
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Maximizing a Viral Moment
Event Recaps May 1, 2024Going viral on social is often a dream for brands. In this session, learn how the Josh Cellars brand and agency team embraced viral memes on X and fan feedback across social media to shift its communication approach to attract a younger audience in a category struggling to recruit younger drinkers.
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AI and the Evolution of Search: How Brands Can Adapt to a Transforming Landscape
Event Recaps May 1, 2024Razorfish's Amos Ductan explored some of the early search trends in AI and what brands need to know to stay ahead in this rapidly changing environment.
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