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The New Creative Paradigm: How AI is Transforming Video and Content Production
Webinar Rewinds April 17, 2024This webinar features Winterberry Group’s Senior Managing Partner Bruce Biegel and APR’s Head of Production Russell Sharpe discussing how creative and content production is evolving under the transformative influence of machine learning and generative AI technologies.
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Refreshing a Heritage Brand
Conference Highlights April 17, 2024Fanatics Collectibles has refreshed a legacy brand (Topps) by leveraging its assets to delivery cultural relevance and reach.
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How Brands Can Balance Structure and Creativity
Conference Highlights April 17, 2024Finding the right balance between consistent and flexible creativity is critical to delivering desired brand experiences.
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Overview of the 2024 ANA Brand Masters Conference
Conference Highlights April 17, 2024In this video, get a two-minute overview of the 2024 ANA Brand Masters Conference.
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Emography: The Next Frontier of Customer Persona Building
Conference Highlights April 17, 2024Esther-Mireya Tejeda, a transformation leader and former CMO at Anywhere Real Estate, discussed a concept she pioneered called “emography” and provided a brand-focused example of how the philosophy might be put into practice.
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Moving Your Brand out of the Friend Zone
Conference Highlights April 17, 2024Marketers have to earn their customers’ passion and trust to land in the brand love zone.
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Making Las Vegas a Destination for Sports Fans
Conference Highlights April 16, 2024Brand marketing is playing a major role in Las Vegas’ efforts to reposition itself as the “sports capital of the world.”
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Nationwide’s Partnership with the NFL
Conference Highlights April 16, 2024A focus on aided awareness has allowed Nationwide to get more impact for its brand marketing spend.
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Leveraging AI to Drive Global Consumer Insights
Conference Highlights April 16, 2024Leveraging insights data with AI tools to create more brand value will future-proof marketers.
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Driving the Development of Purposeful Brand with Humanity
Conference Highlights April 16, 2024Having an empathetic connection to consumers is essential to a brand journey rooted in purpose.
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Optimizing Your Programmatic Media Investments — SAVE BIG!
Webinar Rewinds April 11, 2024An ANA study delves deep into programmatic advertising, with a keen focus on a pivotal issue: transparency. In this webinar, ANA's Bill Duggan discussed the recommended action steps to help optimize investment in programmatic media, resulting in a greater percentage of every ad dollar reaching the consumer.
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Making AI Real: How IBM Is Using Generative AI Assistants and Tools to Transform Marketing
Conference Highlights April 10, 2024Data management is key to realizing AI’s potential as a content creation tool.
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2024 ANA AI for Marketers Conference in Two Minutes
Conference Highlights April 10, 2024In this video, get a two-minute overview of the 2024 ANA AI for Marketers Conference.
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From FOMO to ROI: Getting Real About AI in Marketing
Conference Highlights April 10, 2024Marketers’ investments in AI need to be accompanied by equal investments in internal capabilities.
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From FOMO to ROI: Getting Real About AI in Marketing
Conference Session Videos April 10, 2024In this video, learn how a 118-year-old startup, known for crafting iconic brands like Pop-Tarts, Pringles, and Cheez-It, is transforming its brand-building approach and leveraging AI to ensure continued relevance in the future.
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A Panel Discussion on Combating Inherent Biases in AI
Conference Session Videos April 10, 2024See Her’s mission has been to accurately portray women and girls in marketing, media, entertainment, and more. In this video, Christine Guilfoyle, President of SeeHer, presented the empowering uses of AI for all women and girls.
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Making AI Real: How IBM Is Using Generative AI Assistants and Tools to Transform Marketing
Conference Session Videos April 10, 2024In this video, Joe Rivas, head of Brand, Creative and Content at IBM, discussed how IBM is reinventing work for its clients, and own marketing transformation.
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The State of AI for Marketing and Business
Conference Session Videos April 10, 2024AI is creating boundless opportunities while sowing chaos and uncertainty in society. And this is the least capable AI we will ever know. In this video, explore what's possible with Paul Roetzer, a leading AI author, entrepreneur, and speaker. Learn what matters now to businesses, and consider what may come next.
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Just Because You Can, Doesn’t Mean You Should: Ethical and Legal Considerations as We Embrace the Use of AI Within Marketing
Conference Session Videos April 10, 2024From government halls to business boardrooms, learn how artificial intelligence is creating conversations in privacy, legal, and marketing practices.
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A Brief Look at the State of Our Industry and AI’s Emerging Role Within It
Conference Session Videos April 9, 2024In this video, ANA CEO Bob Liodice discussed the impact of AI on the marketing industry.
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