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Search returned: 442 document(s).
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Marketing Procurement as an Attractive Career Path
Event Recaps May 6, 2024Marketing procurement leaders discussed how marketing procurement can serve as both a talent magnet and an attractive career path that can open various professional doors.
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Here’s How to Enhance Your Leadership Skills, Practically
Podcast Clips May 1, 2024Sally Percy, author of 21st Century Business Icons: The Leaders Who Are Changing Our World, shares a few lessons she’s learned during countless interviews with some of the world’s foremost marketing and business leaders.
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Key Tips for Marketing Talent
Industry Insights April 12, 2024Robert Half expert Amy Mangan shared key recommendations for navigating the job market. Whether you are seasoned talent or new to the workforce, it can be challenging to steer through the ever-changing ad industry.
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Preparing for the AI Era — What It Means for Your Company, Your Brand, and Your Team
Conference Highlights April 9, 2024Cultural rewiring is a prerequisite for supercharging the marketing function with AI.
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What the AI Era Means for Your Company, Your Brand, and Your Team
Event Recaps April 9, 2024Shiv Singh, co-founder of AI trailblazers, discussed what some of the effects of AI could look like using his “Cranes, slide rules, and looms” framework, which compares various potential applications to past technological advancements.
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Talent Strategies to Maximize Your Creative Output
Webinar Rewinds March 20, 2024In this webinar, learn how an array of managed solution options can save your budget and allow your team members to do the work they love while retaining full control of all creative work.
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How Are Brands and Agencies Supporting the Mental Health of Their Employees?
Podcast Clips March 19, 2024William Davies, founder and director of the AHN Chill Project, and Mike Baron, SVP and group creative director at the Mower agency, discuss how each of their respective organizations support employee mental health.
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Starting a Movement: Tearing the Paper Ceiling
Webinar Rewinds March 6, 2024In this webinar, presenters shared lessons from a movement that has galvanized a national conversation on expanding economic opportunity for the 70 million U.S workers without traditional four-year degrees called STARs (skilled through alternative routes).
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Sales Enablement Plan Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of 47 premium tools and templates to create a comprehensive sales enablement plan.
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Sales Training Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of 27 premium tools and templates to develop a consultative approach to selling.
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Social Media Marketing Plan Playbook
Playbooks March 1, 2024Use this step-by-step planning methodology and set of 51 premium tools and templates to create a comprehensive social media marketing plan.
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Organizational Culture Plan Methodology
Playbooks March 1, 2024Use this Toolkit to enhance the culture of your marketing organization.
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Shopper Marketing Playbook
Playbooks March 1, 2024Follow this simple, step-by-step playbook to develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.
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Marketing Disruption Toolkit
Playbooks March 1, 2024Use this collection of tools to counter the impact of disruptive forces on marketing.
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Marketing Organizational Structure Toolkit
Playbooks March 1, 2024This toolkit for optimizing marketing organizational structures includes a checklist, how-to guide, and job descriptions for must-have marketing roles.
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Salary Benchmarks & Hiring Trends
ASK Answers February 23, 2024What are current marketing salary benchmarks and hiring trends?
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Be Bold Be Brilliant Be You
Event Recaps February 16, 2024Katrina McGhee, EVP of marketing and communications at American Heart Association, shared lessons from her esteemed marketing career to help students find their own success.
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12 Core Competencies for Marketers
Event Recaps February 16, 2024During a session at an ANA 1-Day Conference, an audience of college students learned about the 12 core marketing competencies from Torod Neptune, SVP of corporate marketing, brand, communications and CCO at Medtronic.
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A Diversity Report for the Advertising/Marketing Industry (2023)
Research Reports February 15, 2024This report from ANA was done in partnership with ANA divisions AIMM and SeeHer. The report reveals that ethnic diversity of the advertising/marketing industry took a step backwards in 2023. Meanwhile, representation of women in the industry overall and in leadership positions continues to be strong.
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ANA Diversity Report: Compendium of Historical Member Case Studies
Research Reports February 6, 2024Throughout the years, ANA’s Diversity Report for the Advertising/Marketing Industry has included compelling case studies from ANA Members’ DE&I initiatives. These cases share the stories of brands making diversity, equity, and inclusion a priority and putting actions behind their words.
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