Search Marketing Knowledge Center

Key Trends to Watch in Data Privacy

POVs May 9, 2024

Laquan Austin, VP of public policy for the ANA Government Relations team, covers key issues related to data privacy and outlines how the ANA is leading an effort to protect consumer rights while enabling our industry to continue providing enriching experiences.

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Real Influence Doesn't Require Being Real

B2C May 8, 2024

Human influencers, move over. Nearly two-thirds of marketers said they are open to teaming up with AI-created virtual influencers, according to a new study. As the trend gains momentum, marketers need to ensure that their AI-driven partners are tightly controlled and sync up nicely with the brand.

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Mastering Marketing's New Era, with CPG Marketing Expert Fernando Herrera

Marketing Futures Podcast May 7, 2024

Marketing Futures’ Podcast host Mike Berberich caught up with CPG Expert Fernando Herrera at the 2024 ANA Brand Masters Conference to discuss omnichannel marketing, AI, and the hybrid/remote workforce.

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3 Ways AI Is Becoming Marketing-Ascendant

Industry Insights May 2, 2024

Michael Donnelly is an Executive Vice President at the ANA, where he leads the AI, Marketing Technology, and Marketing Futures practices. He shares his most significant take-aways from the ANA's 2024 AI conference.

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Automate Your Way to Email Mastery

Webinar Rewinds May 2, 2024

In this webinar, discover proven tactics to breathe new life into your email marketing efforts using marketing automation and AI.

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Artificial Intelligence: A Beginner’s Guide

Marketing Futures April 29, 2024

AI continues to revolutionize various industries, with an expected annual growth rate of 37.3 percent between 2023 and 2030. ANA's Marketing Futures aims to empower marketers with this suite of pragmatic resources that help brands incorporate AI into their strategic roadmaps and daily workflows.

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Nonprofits Are Jumping on the AI Bandwagon

Social Impact April 29, 2024

A majority of nonprofits say they now use some type of AI, but they seek more dialogue and understanding about the burgeoning technology's limitations.

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The Marketer’s Evolution: From Creativity to Business Acumen, with Newell Brand’s Melanie Huet

Marketing Futures Podcast April 23, 2024

Marketing Futures Podcast host Mike Berberich sat down with Melanie Huet, President of Brand Management and Innovation at Newell Brands, to discuss the future trajectory of marketing leadership.

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Tips for Getting Featured: Unlock the Door to Top-Tier Media Exposure

Industry Insights April 23, 2024

When I meet with a new PR client for their onboarding, I always ask what publications they dream about appearing in. Without fail, they list top-tier outlets like The Wall Street Journal, USA Today, Forbes, and the heavy hitters for their particular industry. Business leaders dream about those publications because they know appearing in them has huge potential for boosting their brand’s success.

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A Personal Touch

Knowledge Partners April 23, 2024

The evolution of personalization over the last five years reflects a broader trend toward more sophisticated, adaptive, and user-centric strategies. With ongoing technological innovation, personalization is becoming increasingly sophisticated and essential for delivering standout customer experiences.

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The Projected Growth of the AI Market in the U.S.

Money Slides April 22, 2024

At the ANA’s 2024 AI for Marketers Conference, ANA CEO Bob Liodice shared data from Statista that projects how the AI market will grow over the course of the decade, measured in billions of dollars.

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The Rise of Predictive Analytics in Marketing Strategy

POVs April 22, 2024

Marketing Futures podcast host Mike Berberich examines how businesses can leverage AI to predict trends, customer behaviors, and market shifts and use these insights to develop more personalized and powerful marketing campaigns.

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Leveraging AI for Publisher Revenue Enhancement

Industry Insights April 19, 2024

The capacity of AI to sift through expansive datasets and enact decisions in real-time renders it an indispensable asset for publishers. This technology is pivotal in refining revenue strategies, bolstering brand safety, and upholding content excellence.

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How the San Diego Rescue Mission Used AI to Reveal Humanity

REGGIE Awards April 18, 2024

The San Diego Rescue Mission launched a multi-channel awareness campaign featuring AI imagery representing the unseen struggles of unsheltered neighbors.

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Smoothie King’s Novel Approach to Launching a New Drink

REGGIE Awards April 18, 2024

Smoothie King successfully launched summer’s biggest thirst-quenching beverage, the X-Treme Watermelon Smoothie, by creating the first full-length novel written by a brand using ChatGPT.

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Artificial Intelligence: Its Advantages and Challenges

Event Recaps April 18, 2024

During a session at an April 2024 meeting of the ANA’s Customer Experience Committee, West McDonald, founder of GoWest.ai, shared his thoughts on the potential perils of artificial intelligence (AI) and on the promise of the technology that outweighs those dangers, urging marketers to adopt and experiment with platforms such as ChatGPT.

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This Candy Company Attracted Halloween Attention with an AI Film Fest

REGGIE Awards April 17, 2024

For Halloween, Airheads created a horror movie film festival featuring films made entirely with artificial intelligence (AI).

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Lenovo Partnered with Queen Latifah to Help SMBs

REGGIE Awards April 17, 2024

In early 2022, AI was just becoming part of public consciousness, with few understanding its amazing potential to be applied for good. But Lenovo did just that. Through a pioneering use of AI, Lenovo provided small businesses with a revolutionary solution to drive awareness and acclaim in their communities in a way that each business could never have imagined, nor achieved, on their own.

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