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Pet Marketing: Examples of Successful Campaigns
Industry Insights May 1, 2024In the U.S., we devote May to celebrating our pawed compatriots with National Pet Month, which makes it the perfect time to highlight ANA case studies and other content that showcase excellence in innovative approaches to the marketing of pet brands.
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Invisalign’s Movie Trailers Juxtapose the Benefits of its Aligners to the Discomfort of Braces
REGGIE Awards April 30, 2024To position the brand as the hero that keeps teens drama-free, Invisalign created #InvisIsDramaFree 2023 — a series of fake movie trailers emphasizing the daily hassles and visceral discomfort of braces juxtaposed against the benefits of the brands clear aligners.
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McDonald’s Host Grimace's Birthday to Engage Gen Z Consumers
REGGIE Awards April 30, 2024McDonald’s harnessed the power of one of its most iconic characters and social media to modernized its nostalgic McDonald’s Birthday experience.
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How a Binge Worthy Drama Drove Gen Z Gym Memberships
REGGIE Awards April 30, 2024“On this Repisode of High School Summer Pass” is a free gym promo disguised as a bingeable teen drama that lived on the same platforms as generation Z, positioning Planet Fitness as a place they belong.
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Sanofi Partners with Walgreen’s to Make its Vaccine the Flu Shot of Choice
REGGIE Awards April 30, 2024Sanofi deployed an omni-channel campaign alerting people of the risk of the flu to motivate consumers to choose its vaccine at Walgreens locations.
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What’s Breaking the News? A Fresh Look at Experience Perceptions of the Media Industry
Knowledge Partners April 30, 2024Siegel+Gale’s Emma Lewis analyzed the firm’s latest World’s Simplest Brands study and shared the perceived simplicity and complexity of the media/news industry among consumers.
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Plan International Battles Gender Stereotypes Online
Event Recaps April 30, 2024During a session at an ANA one-day conference focused on brand purpose, Plan International described how it has striven to combat superficial female stereotypes.
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From Mega Banks to Main Street: ICBA's Millennial Outreach
REGGIE Awards April 29, 2024Independent Community Bankers of America (ICBA) launched Bank Locally to connect millennials to local banks in their area.
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ParkinSex: An Inclusive Guide for People with Parkinson’s Disease
REGGIE Awards April 28, 2024Parkinson’s disease is a nervous system disorder with one of the highest rates of sexual dysfunction. But sexual wellness is rarely discussed in the Parkinson’s community.
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How Bimbo Bakeries Engaged with Students
REGGIE Awards April 28, 2024Marinela faced the challenge of engaging students and driving sales during a specific promotional period from June 19 to September 10. The primary objective was to support students in discovering their passions while simultaneously boosting product sales.
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HP Leveraged Experiential Marketing to Engage with Gen Z
REGGIE Awards April 28, 2024In its first live event since the pandemic, OMEN by HP wanted to make a triumphant return by breaking through the noise and creating a major splash in the anime world. HP’s biggest challenge was building brand awareness among fans of anime and cosplay.
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Forever 21 Partners with Live Nation to Delight Festival Goers
REGGIE Awards April 28, 2024To connect with fashion-conscious generation Z festival-goers, Forever 21 partnered with Live Nation and enlisted influencer Bunny Zigler for its Rolling Loud activation. Bunny's Bae Bar glam services and capsule collections drove buzz, achieving a 50 percent sell-through rate, surpassing $100,000 in sales, and solidifying Forever 21 as the go-to for festival fashion.
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How State Farm Changed the Game on Naming Rights
REGGIE Awards April 27, 2024State Farm's "The Big Game Came to Us!" campaign revolutionized naming rights strategy by partnering with TikTok's top creator, Khaby Lame, whose single post reached 220 million viewers, doubling Super Bowl viewership.
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State Farm Revolutionizes Brand Engagement Through Gaming
REGGIE Awards April 27, 2024State Farm conceived the groundbreaking Gamerhood Challenge, aiming to cultivate brand engagement among millennials and generation Z through gaming.
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The Toronto Blue Jays Attract South Asians to the Ballpark
REGGIE Awards April 26, 2024Multicultural advertising agency Ethnicity Matters highlighted baseball’s similarities to cricket to attract the South Asian fans of the latter sport to Toronto’s ballpark.
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LifeLock Pitches Cybersecurity to a Younger Demographic
REGGIE Awards April 26, 2024LifeLock's "Dangerously Easy" campaign appealed to the next generation of cybersecurity consumers with an eye-catching, emotional argument.
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Dove Dares Parents to Help Their Daughters Embrace Body Confidence
REGGIE Awards April 26, 2024With Dove’s campaign, “Dare to Be Truly You,” the brand inspired a trusting, open dialogue between kids and parents to discuss beauty and self-esteem topics through experiential events, in-store education, and social extensions of the card game that Dove designed to accompany the campaign.
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Each Generation's Preferred Method of Receiving Offers, by the Numbers
Money Slides April 24, 2024Media and marketing agency Vericast shares data of the modes of communication through which generation Z, millennials, generation x, and baby boomers most prefer to receive offers.
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Marketing to Generation X
ASK Answers April 23, 2024Who is generation X, and how can my brand authentically connect with them?
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To Be Inclusive, Your Brand Needs to Think About Exclusion
Podcast Clips April 23, 2024Carta’s Mita Mallick says brands that truly want to be inclusive need to look at themselves through the lens of exclusion. That is, examining who they are excluding and determining how to rectify it. She shared more on the Beyond Profit podcast.
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