Inclusive Innovation: Strategies for Driving Brand Growth

Explore the vital role of innovation in achieving both short-term and long-term brand growth at this virtual conference. This event will highlight how leading companies have harnessed inclusive innovation practices to launch breakthrough products, expand market size, and reach new, untapped audiences. By integrating new features into existing products and exploring fresh marketing strategies, these companies have unlocked significant growth opportunities and will provide a holistic view on leveraging inclusive innovation to propel their brands forward in competitive markets.

when

Start: Thursday, June 27, 2024 at 11:00am

End: Thursday, June 27, 2024 at 3:00pm

WHERE

Virtual Event (Eastern Time)

Registration Pricing

	Client-Side Tier	Platinum Tier	Gold Tier	Silver Tier	Nonmember
Registration
Virtual	Client-Side Tier $0	Platinum Tier $0	Gold Tier $149	Silver Tier $199	Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net

Agenda

TIME	EVENT DETAILS	LOCATION
Thursday, June 27, 2024
11:00am - 11:10am	OPENING REMARKS Elliot Lum EVP, Community and Growth ANA Mike Berberich Senior Director ANA
11:10am - 11:45am	INCLUSIVE INNOVATION: LEVERAGING DIVERSITY AND ACCESSIBILITY TO MINIMIZE BIAS Join us for an engaging presentation that highlights Lenovo's Product Diversity Office's pioneering efforts in driving product inclusion through innovative strategies. Explore how our approach seamlessly integrates accessibility, diversity, and inclusion into the development process to minimize gender, ethnic, and ability bias inherent in technology and AI. Discover valuable insights into embedding inclusive practices into the innovation process and learn how doing so paves the way for new growth opportunities. Gain practical strategies and real-world examples for creating accessible marketing for future technologies, ensuring that products serve all users in the rapidly evolving tech landscape. Ada Lopez Senior Manager, Product Diversity Office Lenovo
11:45am - 12:20pm	SESSION 2
12:20pm - 12:55pm	SESSION 3
12:55pm - 1:30pm	SESSION 4
1:30pm - 2:05pm	CRAFTING AN INCLUSIVE GLOBAL BRAND: INSIGHTS FROM WHATSAPP'S JOURNEY Join us for an illuminating session as Sophie Ho, Global Head of Brand for WhatsApp at Meta, shares insights into building an inclusive global brand. Explore how WhatsApp, as the world's largest messaging platform, maintains authenticity while embracing diverse cultures in its marketing approach. Discover strategies that drive both brand and product growth through inclusive marketing practices tailored to diverse audiences worldwide. Sophie Ho Global Head of Brand WhatsApp at Meta
2:05pm - 2:40pm	SESSION 6
2:40pm - 2:45pm	CLOSING REMARKS

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.