Content Packages

Future Consumer
Content Packages July 20, 2018
The population and demographic characteristics of consumers are constantly shifting. Marketers realize the necessity of understanding segments they are trying to reach and the behaviors and preferences of the members of those segments. Gen Z is the segment of the population born after 2001, or 2004, depending on whose definition you subscribe to. It is growing in size and importance, representing the future consumer for brands around the world.
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Future of Programmatic
Content Packages July 20, 2018
As programmatic marketing continues to shift and evolve, it’s crucial that businesses understand it and its vital impact on opportunities in advertising spaces on different mediums and platforms.
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Future of Retail
Content Packages July 20, 2018
To say the world of retail is currently in flux would be an understatement. Brands are challenged to establish an omnichannel brand presence while empowering the consumer to use any platform as a point of sale.
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Internet of Things
Content Packages July 20, 2018
The Internet of Things not only allows for potentially world-changing inventions like the self-driving car, it also gives brands access to deeper, more meaningful customer data than ever before.
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Live Video
Content Packages July 20, 2018
Mobile media has created an “always-on” environment in which marketers can reach consumers in real time. Live video gives brands the opportunity to share experiences with audiences around the world as they are happening.
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Neuroscience
Content Packages July 20, 2018
In recent years, the practice of consumer neuroscience has made strides in accessibility and affordability, offering brands a way to understand customers on a deeper level than ever.
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The Future of Agencies
Content Packages July 20, 2018
Advertising, PR, creative, digital, and full-service agencies have played a crucial role in the marketer’s toolkit for decades. But the landscape is changing. More than ever, overlap exists between agencies and consultancies, in-house and external agencies, and the roles of humans and automation. We gathered perspectives from marketers and subject matter experts to understand how marketers view the future of agency and how its trajectory impacts marketing decision making.
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The Practice of Innovation
Content Packages July 20, 2018
Marketers were already time poor, and the disruption and devastation from the COVID-19 lockdown has done nothing to improve the situation. ANA Marketing Futures feels that innovation will be the key factor of brand survival in the face of uncertainty and brand growth in the “new normal” ahead of us.
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Virtual Reality
Content Packages July 20, 2018
Virtual reality technology has become portable and inexpensive enough for marketers to consider using it to create completely immersive interactive experiences to surprise and delight consumers.
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Demand Generation Featured Content
Content Packages
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Editor's Picks for ANA Magazine
Content Packages
Featured content chosen by the ANA magazine editors.
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Editor's Picks for ANA Magazine's B2B Department
Content Packages
Featured content chosen by ANA Magazine's B2B editors.
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