Knorr’s Reimagines the Drive-Thru as the Destination for Healthy Food | REGGIE Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

Knorr’s Reimagines the Drive-Thru as the Destination for Healthy Food

Knorr partnered with H-E-B to win back shoppers who had been defaulting to fast food for the sake of convenience instead of making meals at home. With an on-premise drive-thru experience, Knorr broke down preconceptions of convenience and introduced easy, delicious, and nutritious solutions to H-E-B shoppers.