Commerical Ratings Summit

When

Where

Reed Smith
599 Lexington Avenue
New York, NY 10022

Agenda

1. Introductions / Legal Guidelines (PDF)
2. Opening Remarks on the Importance of Measurement – Bob Liodice, President & CEO, ANA 
3. ANA Member Perspective on Brand-Specific Commercial Ratings
4. An Agency Perspective – Sam Armando, Director of Strategic Intelligence, SMGx and Emily Vanides, Vice President, Director of Research, MediaVest (PDF)
5. Attributes of High Quality Commercial Measurement / Importance of Auditing – George Ivie, Executive Director, Media Rating Council (PDF)
6. Presentations from Industry Suppliers May Offer Solutions
   
   • Rentrak (PDF)
   • TRA (PDF)
   • Simulmedia (PDF)
   • Precision Demand  (PDF)
   • Invidi Technologies (PDF)
   • Nielsen (PDF)
7. Other Issues & Open Discussion

A contact report of the meeting is here.

As a follow-up to the January 22 meeting, two additional companies shared their capabilities on solutions for brand-specific commercial ratings via a webinar on March 1.

• comScore (PDF)
• Kantar Media (PDF)