| |
 

Commerical Ratings Summit

This event is over.

When
Begins:Tuesday, January 22, 2013 at 11:30am
Ends:Tuesday, January 22, 2013 at 5:00pm
Where

Reed Smith
599 Lexington Avenue
New York, NY 10022

Agenda
  1. Introductions / Legal Guidelines (PDF)
  2. Opening Remarks on the Importance of Measurement – Bob Liodice, President & CEO, ANA 
  3. ANA Member Perspective on Brand-Specific Commercial Ratings
  4. An Agency Perspective – Sam Armando, Director of Strategic Intelligence, SMGx and Emily Vanides, Vice President, Director of Research, MediaVest (PDF)
  5. Attributes of High Quality Commercial Measurement / Importance of Auditing – George Ivie, Executive Director, Media Rating Council (PDF)
  6. Presentations from Industry Suppliers May Offer Solutions
    • Rentrak (PDF)
    • TRA (PDF)
    • Simulmedia (PDF)
    • Precision Demand  (PDF)
    • Invidi Technologies (PDF)
    • Nielsen (PDF)
  7. Other Issues & Open Discussion

A contact report of the meeting is here.

As a follow-up to the January 22 meeting, two additional companies shared their capabilities on solutions for brand-specific commercial ratings via a webinar on March 1.

    • comScore (PDF)
    • Kantar Media (PDF)

Upcoming Events

2014 ANA Mobile First, Mobile Everywhere presented by MediaVest

New York, NY

Content Marketing @ KPMG (Members Only Conference) presented by A+E Networks

Boston, MA

Social Media Day @ Microsoft (Members Only Conference)

Playa Vista, CA

Innovation Day on the Norwegian Pearl (Members Only Conference)

Downtown Miami, FL

2015 Member Annual Pass

Various 

2015 ANA Digital Disruption (at CES)

Las Vegas, NV

Integrated Marketing @ Capital One (Members Only Conference)

Richmond, VA

Digital & Social @ FedEx (Members Only Conference)

Collierville, TN

Marketing to Millennials @ Toyota (Members Only Conference)

Torrance, CA

2015 ANA Brand Masters Conference

Dana Point, CA

See all events