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Commerical Ratings Summit

This event is over.

When
Begins:Tuesday, January 22, 2013 at 11:30am
Ends:Tuesday, January 22, 2013 at 5:00pm
Where

Reed Smith
599 Lexington Avenue
New York, NY 10022

Agenda
  1. Introductions / Legal Guidelines (PDF)
  2. Opening Remarks on the Importance of Measurement – Bob Liodice, President & CEO, ANA 
  3. ANA Member Perspective on Brand-Specific Commercial Ratings
  4. An Agency Perspective – Sam Armando, Director of Strategic Intelligence, SMGx and Emily Vanides, Vice President, Director of Research, MediaVest (PDF)
  5. Attributes of High Quality Commercial Measurement / Importance of Auditing – George Ivie, Executive Director, Media Rating Council (PDF)
  6. Presentations from Industry Suppliers May Offer Solutions
    • Rentrak (PDF)
    • TRA (PDF)
    • Simulmedia (PDF)
    • Precision Demand  (PDF)
    • Invidi Technologies (PDF)
    • Nielsen (PDF)
  7. Other Issues & Open Discussion

A contact report of the meeting is here.

As a follow-up to the January 22 meeting, two additional companies shared their capabilities on solutions for brand-specific commercial ratings via a webinar on March 1.

    • comScore (PDF)
    • Kantar Media (PDF)

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