Commerical Ratings Summit
|Begins:||Tuesday, January 22, 2013 at 11:30am|
|Ends:||Tuesday, January 22, 2013 at 5:00pm|
599 Lexington Avenue
New York, NY 10022
- Introductions / Legal Guidelines (PDF)
- Opening Remarks on the Importance of Measurement – Bob Liodice, President & CEO, ANA
- ANA Member Perspective on Brand-Specific Commercial Ratings
- An Agency Perspective – Sam Armando, Director of Strategic Intelligence, SMGx and Emily Vanides, Vice President, Director of Research, MediaVest (PDF)
- Attributes of High Quality Commercial Measurement / Importance of Auditing – George Ivie, Executive Director, Media Rating Council (PDF)
- Presentations from Industry Suppliers May Offer Solutions
- Other Issues & Open Discussion
A contact report of the meeting is here.
As a follow-up to the January 22 meeting, two additional companies shared their capabilities on solutions for brand-specific commercial ratings via a webinar on March 1.