Course Catalog

  • B to B Customer Centric Marketing and Activation (Full Day)

    Led by a former CEO of several divisions of a Fortune 200 B to B company, this workshop shows you how to be a customer centric organization; you will gain an understanding of the frameworks and techniques needed to execute B to B consumer-centric strategies.

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  • B to B High Impact Digital Demand Generation (Full Day)

    In this workshop, Harry J. Gold, CEO of Overdrive Interactive, will walk through the practical steps, tactics, core technologies and best practices that organizations need to successfully launch a demand generation program that delivers the full power of the digital marketplace.

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  • B to B High Impact Digital Demand Generation (Half Day)

    In this workshop, Harry J. Gold, CEO of Overdrive Interactive, will walk through the practical steps, tactics, core technologies and best practices that organizations need to successfully launch a demand generation program that delivers the full power of the digital marketplace.

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  • B to C Aligning Marketing to Sales (Half Day)

    In this workshop, you will learn that coordination and alignment between marketing and sales requires more than just tacking marketing communications onto the front end of an existing sales process. You will learn how to coordinate marketing and sales objectives, strategies, activities, and goals.

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  • B to C Customer Centric Marketing and Activation (Full Day)

    Led by a former CEO of several divisions of a Fortune 200 company, this workshop shows you how to be a consumer-centric organization; you will gain an understanding of the frameworks and techniques needed to execute B to C consumer-centric strategies.

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  • Brand Activations that Drive Results (Half Day)

    During this half day workshop, you will learn about some of the most essential and effective methods of bringing your brand to life and delighting your consumers. These include Promotions, Experiences, Events, Sponsorships and Influencer Marketing.

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  • Brand Building with Customer Insights (Half Day)

    This workshop will help you understand your customers better in order to improve your brand’s relevancy. It breaks down the key components of brand building in a way that will engage you, build your knowledge, and reveal practical insights and initiatives that you can use to build your brand and bottom line.

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  • Brand Building with Positioning and Activation (Half Day)

    This workshop will help you to build brand assets that align with your customers’ needs and that will help establish a unique and own-able position in the marketplace. It breaks down the key components of brand building in a way that will engage you, build your knowledge, and reveal practical insights and initiatives that you can use to build your brand and bottom line.

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  • Brand Storytelling and Effective Consumer Connection (Full Day)

    This workshop focuses on helping you to optimize your Social Business. You and your team will gain insight and skill on how to use the right platforms, at the right time, to reach your target audience and maximize the likelihood that they will purchase your products and/or services.

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  • Breaking Through the Noise with Influencer Marketing (Half Day)

    Led by industry expert with 20 years of experience and an acknowledged social media thought leader since 2009, this workshop addresses these issues and helps you get started with influencer marketing – or take your influencer marketing to the next level. This workshop provides insights and best practices on the latest successful influencer marketing strategies, and guides you through the legal implications of partnering with influencers to grow your brand. You’ll learn about influencer outreach, budgeting, contracts, and analytics.

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  • Briefing for Success (Half Day)

    This workshop gives you vital skills for effective client side brief writing and agency creative brief assessment. You will understand industry best practices on how to provide an actionable client side brief to your agency(ies). You will learn how to assess and provide effective feedback to the agency’s creative brief before creative goes into production.

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  • Bringing Your Brand to Life (Full Day)

    During this workshop, you will utilize an Activation Planner to build an activation plan that you can take back to your organization and implement. The program will cover the key platforms for activating your brand - Promotions, Brand Experiences and Events, Sponsorships, Influencer Marketing, Cause Marketing, Activating through Intermediaries, Branded Content, and Measurement.

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  • Build a Strategic Content Marketing Framework (Half Day)

    Use 4 best practices to build a solid, strategic framework of best practices for your content marketing. During this hands-on workshop, you’ll create a framework to make your content marketing even more strategic and effective. Whether you’re just starting up or elevating content marketing to the next level, this workshop will help you build a strong and solid foundation that improves your results

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  • Building Differentiation through your Customer Experience Design (Full Day)

    In a world where commoditization is the norm, differentiation is key. The kind of differentiation customers will notice doesn’t come from what you say, it comes more from what you do. Customer Experience is a new discipline that helps you figure out what to differentiate and how to do it in a way that benefits your customers and your bottom line at the same time.

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  • Building High Value Customer Engagement (Full Day)

    This workshop will help you understand how to take your brand from one that high value customers merely like to one that they truly love. Through the workshop, you will learn the difference between loyalty (a rational behavior) and true customer engagement (which is irrational and emotional behavior). You will also learn six important steps you can take to turn your customers into truly engaged lovers of your brand, who will spend more money with you and promote you to others.

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  • Business-to-Business Integrated Marketing Communication (IMC) Strategies (Half Day)

    This workshop is 100% focused on a Business-to-Business strategic approach that will help you to better integrate and manage marketing communications (IMC) to increase sales of products and services.

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  • Business-to-Business Integrated Marketing Communications (IMC) (Full Day)

    This workshop is 100% focused on a Business-to-Business strategic approach that will help you to better integrate and manage marketing and communications to increase sales of products and services. In the end, you will learn to develop end to end integration strategies and tactics that achieve objectives by effectively helping to move customers to make a purchase decision.

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  • Digital Marketing (Regional Session)

    This workshop will walk participants through the practical steps and best practices organizations need in order to successfully launch a digital marketing platform that delivers on the power of the web. Participants will use real case studies and engage in strategy and tactical development exercises that will result in plans and ideas they can start using right away.

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  • Digital Metrics that Matter (Half Day)

    The goal of this workshop is to show you (and your team) how to make data driven decisions by measuring the digital metrics that can truly impact your company and help to drive better marketing ROI. Led by a growth mentor from the Techstars startup accelerator program, this workshop guides you through the “One Metric That Matters” process, from understanding the right Key Performance Indicators (“KPIs”) for your business model and lifecycle to rolling out the data-driven measurement structure that gets your entire team aligned around how to drive business results.

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  • Effective Writing for Corporate Communications (Full Day)

    We’ll address it all. You’ll learn about different styles and voices, dive into “speaking like your audience,” and explore the internal approval process that impacts the way you get approvals for this—or any—audience. You’ll see actual examples of how major corporations are addressing these issues and moving their communications to a more customer-friendly voice.

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  • Effective Writing for Corporate Communications (Half Day)

    This is a deep topic so this workshop covers the essentials. You will learn about the key aspects you need to know to develop effective corporate communications, including writing styles and voice, speaking like your audience, a best in class approval process, and more. This workshop is an excerpt of the ANA full day workshop “Effective Writing for Corporate Communications”

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  • Elevating Your Creative (Regional Session)

    This workshop will help participants get the kind of powerful creative work that builds sales overnight and builds a brand over time. Participants will be guided through the entire creative process, from positioning and the creative brief to judging creative work in rough form and giving the agency compelling feedback. This workshop will use case studies, team exercises, and creative examples to help participants evaluate creative work and hone their feedback technique.

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  • End-to-End Digital Marketing (Full Day)

    Join us for a workshop where Harry J. Gold, CEO of Overdrive Interactive, will walk through the practical steps and best practices that organizations need to master to successfully launch a digital marketing platform that delivers the full power of the web.

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  • End-to-End Digital Marketing (Half Day)

    Join us for a workshop where Harry J. Gold, CEO of Overdrive Interactive, will walk through the practical steps and best practices that organizations need to master to successfully launch a digital marketing platform that delivers the full power of the web.

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  • End to End Highly Effective Agency Management (Full Day)

    This workshop will provide you and your team with the frameworks, best practices and tools you need to inspire your agency to develop great work. It will also teach you the principles of working with your agency partners in order to ensure your processes are streamlined and cost effective.

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  • Essentials of Highly Effective Agency Management (Half Day)

    This workshop will provide you and your team with the frameworks, best practices and tools you need to inspire your agency to develop great work. It will also teach you the principles of working with your agency partners in order to ensure your processes are streamlined and cost effective.

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  • Fast Forward Your Content Marketing (Full Day)

    Learn 7 best practices to fast-forward your content marketing program. In this hands-on workshop, you learn how to make content marketing even more effective by addressing 7 critical elements

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  • From Insights to a Great Marketing Mix (Full Day)

    This workshop enables you to develop a breakthrough Marketing Mix based on real Consumer Insights. Specifically, we live in an “Age of Sameness”. All marketers have access to identical quantitative research. What differentiates World-Class Marketers is a real Target Insight. In fact, Insights are critical to great Marketing. Yet, they are often misunderstood, misapplied. Further, Insights play a critical role in all Marketing Mix elements.

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  • From Insights to Great Messaging (Half Day)

    Program participants learn a clear, direct Insight definition, how to differentiate real from “faux” insights, how Insights are discovered through a detailed understanding of our Target Audience, how creative “Ideas” are based on Insights, how to assess, comment, and coach creative work to reinforce unique Consumer Insights.

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  • Get it Write! How to Communicate Effectively With All Your Business Audiences (Regional)

    We’ll address it all. From classic corporate communications to the newspeak to ways you can move your business forward without alienating your existing customers or your management team. We’ll take what you already know and give you additional tools to stay in tune with your customers and markets.

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  • Harnessing the Power of Programmatic (Half Day)

    Are you among the marketers not fully leveraging the benefits of the growing area of programmatic? During this highly interactive workshop you will overcome hurdles as we demystify how programmatic works and help you develop a roadmap that will allow you to make programmatic work for your organization.

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  • How to Write an Inspired Creative Brief (Full Day)

    This engaging, interactive workshop is packed with individual and team exercises, and examples of exceptional creative briefs and creative work inspired by creative briefs. You’ll have lots of opportunities to evaluate creative work, deconstruct creative to deduce the creative brief and hone your briefing techniques. Quite simply, this course will help you better optimize the creative process to improve your marketing effectiveness, efficiency and ROI. In short, it will help you be a better client.

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  • Integrated Marketing Around the Decision Journey (Full Day)

    This workshop gives best practices on developing successful customer focused integrated campaigns. You will see examples of how companies use insightful CDJM’s to grow their brands. During this workshop, you will gain skills to develop a CDJM, including all the key elements that lead to campaign success: insightful buyer persona(s), mapped stages, strategic touch points, and integrated messaging.

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  • Integrated Marketing Around the Decision Journey (Half Day)

    This workshop will show you how to kick start your successful customer focused integrated campaigns. This workshop focuses on three critical mapping elements: stages, touch points and messaging.

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  • Integrated Marketing Around the Decision Journey (Regional)

    This workshop gives best practices on developing successful customer focused integrated campaigns. You will see examples of how companies use insightful CDJM’s to grow their brands. During this workshop, you will gain skills and on how to develop a wireframe CDJM that you may apply immediately to your own brand. Your CDJM toolbox will include key elements that lead to campaign success: insightful persona(s), mapped stages, strategic touch points, and integrated messaging.

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  • Integrated Marketing Communication Strategies to Boost Business-to-Business Sales (Regional)

    This workshop is 100% focused on a Business-to-Business strategic approach that will help you to better integrate and manage marketing communications (IMC) to increase sales of products and services.

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  • Integrated Marketing Communications (Regional Session)

    This workshop will demonstrate how big consumer insights can become inspired creative ideas. Through the use of exercises and analysis of current real world campaigns, participants will learn two essential skills: the knowledge and tools to develop effective integrated marketing communications campaigns, and the skills and commitment to execute the IMC campaigns flawlessly.

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  • Journey Mapping your Customer Experience Design (Half Day)

    In a world where commoditization is the norm, differentiation is key. The kind of differentiation customers will notice doesn’t come from what you say, it comes more from what you do. Customer Experience is a new discipline that helps you figure out what to differentiate and how to do it in a way that benefits your customers and your bottom line at the same time.

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  • Leveraging Social Media for Brand Building (Half Day)

    This workshop addresses these issues and takes you and your brand’s social media presence to the next level. It provides insights and best practices on the latest updates and features of the most widely used social marketing platforms, including Facebook, Instagram, Snapchat, Pinterest, Twitter, and LinkedIn. You will gain understanding of the current demographic profile of each platform and review examples and case studies of what top performing brands are doing to optimize their social media efforts.

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  • Managing Millennials for Optimal Productivity (Half Day)

    Millennials have an entrepreneurial mindset. This dynamic half day workshop gives you the insights and best practices on understanding and managing this mindset so that you get maximum value out of your millennial talent.

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  • Marketing Analytics for Impact (Full Day)

    This workshop builds this capability and helps you and your marketing organization progress toward more accurate, comprehensive, and insightful analytics. This interactive workshop will teach you how to confront these challenges and approach measurement that leads to improved marketing ROI.

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  • Marketing Innovation (Full Day)

    This workshop will help participants understand and drive innovation in their marketing programs. Through the use of team exercises, brainstorming sessions, and wall and flip charts, participants will be tasked with developing a strategy for a real marketing challenge. In the process, participants will generate ideas that the group can use to understand how the processes of innovation and creative problem solving can help the team.

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  • Marketing Plan in a Day (Full Day)

    This workshop will use a collaborative method that focuses on three key questions: Where are we now? Where are we going? How will we get there? By addressing these questions and populating the answers with sound marketing principles and an energetic process, participants will be able to build out a detailed, integrated working plan. Utilizing active exercises in plan outlining, facilitation, and focus on all key elements of the plan, the workshop will enable participants to create a plan and plan activation responsibilities in a single day.

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  • Marketing Research (Full Day)

    This high-energy, interactive workshop focuses on how to find and apply insights that can build competitive advantage. Utilizing both quantitative and qualitative techniques, participants will learn how to optimize current research efforts and understand alternatives that may work for their brands. Experiential learning and case studies are also used to teach participants theories and techniques. Participants will learn to recognize the customer’s voice and put that voice into action in their approach to business.

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  • Media Strategy (Full Day)

    This workshop is designed to elevate the participant’s comprehension and understanding of media in a manner that, if applied to their brand or service, will become part of their organization’s marketing DNA. Through the use of group exercises, real life examples, and case studies, participants will learn how to more tightly connect all aspects of the media planning process to their marketing while improving their overall comprehension of media language and concepts.

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  • Multicultural "Sprint Planning" (Half Day)

    This “Sprint Planning” workshop dives right into the process of working through strategically important plan elements to jumpstart your holistic Multicultural plan.

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  • Multicultural Edge (Full Day)

    This workshop is designed to provide you with a multicultural planning framework (Multicultural Edge) that helps you to tackle many of the more complex multicultural topics.

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  • Optimizing Agency Relations (Regional Session)

    This workshop will help ensure the participant’s organizations are leading that dance and get the agency’s A-team begging to work on their business. Participants will learn about agency differences, what motivates an agency, and effective briefing and feedback. Using team exercises, real life examples, and role-plays with rules for success, participants will learn how to be a better client and get more and better work out of their agency.

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  • Optimizing the Creative Process (Full Day)

    This workshop gives you all the best practices of an optimized creative process. You will gain vital skills for effective client side brief writing and understand industry best practices on how to provide an actionable client side brief for your agency(ies). You will learn how to give feedback on an agency creative brief as well as on creative concepts before they go into production.

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  • Optimizing the Creative Process (Regional)

    This workshop gives you all the best practices of an optimized creative process. You will gain vital skills for effective client side brief writing and understand industry best practices on how to provide an actionable client side brief for your agency(ies). You will learn how to give feedback on an agency creative brief as well as on creative concepts before they go into production.

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  • Optimizing Your Ad Production Spend (Full Day)

    This workshop will present the strategies for procuring the best deals within the ad production supply chain, including leveraging creative assets, making the most of production incentives, setting up preferred vendor deals, optimizing your spend, etc. Through discussions and case studies, participants will learn what drives the costs of producing content for TV, print/OOH, web videos, websites, mobile, social, and banner ads. Participants will come away with best practices that will positively affect their production process and budgets.

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  • Post-Modern Customer Communications (Full Day)

    We’ll address the key aspects you’ve got to be aware of to communicate effectively with this new language. We’ll practice different styles and voices, dive into “speaking like your audience,” and explore the internal approval process that impacts the way you get approvals for this—or any—audience. From newspeak to new platforms, we’ll take what you already know and give you additional tools to stay in tune with your customers and markets.

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  • Post-Modern Customer Communications (Half Day)

    The way human beings process information is changing. Along the way, the “rules of grammar” are falling by the wayside. The attention span of our customers is becoming woefully brief.

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  • Practical Strategies to Effective Mobile Marketing (Half Day)

    This workshop teaches the essentials of mobile marketing, what it takes to place mobile and connectivity at the heart of an organization’s marketing efforts. The workshop provides practical mobile marketing ‘how to’ tips and techniques, rather than simple theory.

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  • Practical Strategies to Effective Mobile Marketing (Regional Session)

    This workshop will equip participants with the mobile marketing strategies and tactics they need to successfully engage consumers with mobile, including building a mobile presence, managing mobile enabled media, and advertising and optimizing customer engagement. Through the use of discussions, case studies, and exercises, participants will learn about the emerging trends and best practices they need for future success.

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  • Presentation Writing and Delivery to Convey, Compel and Convince (Full Day)

    In this highly interactive, hands-on workshop, you will learn a structured approach to writing and delivering winning presentations. This approach will help you focus on what you want to communicate so the audience is engaged all the way until they are convinced of what you’re telling them.

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  • Presentation Writing and Delivery to Convey, Compel and Convince (Regional Session)

    In this highly interactive, hands-on workshop, you will learn a structured approach to writing and delivering winning presentations. This approach will help you focus on what you want to communicate so the audience is engaged all the way until they are convinced of what you’re telling them.

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  • Presentation Writing to Convey, Compel and Convince (Half Day)

    In this highly interactive, hands-on workshop, you will learn a structured approach to writing and delivering winning presentations. This approach will help you focus on what you want to communicate so the audience is engaged all the way until they are convinced of what you’re telling them.

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  • Principles of B to B Customer Centric Marketing (Half Day)

    This workshop shows you how to be a customer centric organization; you will gain an understanding of the frameworks and techniques needed to execute B to B consumer-centric strategies. You will address your own customer-centric challenges.

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  • Principles of B to C Customer Centric Marketing (Half Day)

    Led by a former CEO of several divisions of a Fortune 200 company, this workshop shows you how to be a consumer-centric organization; you will gain an understanding of the frameworks and techniques needed to execute B to C consumer-centric strategies.

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  • Procurement Beyond Savings (Half Day)

    In this workshop, you will gain a clearer understanding of corporate and advertising procurement strategy development. You will also learn about the tools needed to develop and lead effective procurement initiatives.

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  • Social Media Strategy (Regional Session)

    This workshop will provide participants with a deeper understanding of the use of social media. Each module is designed to be relevant, provide current examples of best practices, and address the overall use of social media with a customer-centric mindset. The goal of this session is to not just see new examples of how other companies use social, but align your team to activate social strategies.

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  • Strategic Customer Centric Marketing (Full Day)

    This interactive workshop will teach effective approaches to marketing strategy that enables your brand to set itself up for success. You and your team will master a best practice strategic marketing framework that helps you to deliver powerful customer centric marketing. This “WHO WHAT HOW” framework works for any marketing initiative giving you a discipline process you may use over and over again. Further, this workshop provides a best in class approach to briefs to ensure customer centric marketing from beginning to end.

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  • Strategic Customer Centric Marketing (Half Day)

    This interactive workshop will teach effective approaches to marketing strategy that enables your brand to set itself up for success. You and your team will master a best practice strategic marketing framework that helps you to deliver powerful customer centric marketing. This “WHO WHAT HOW” framework works for any marketing initiative giving you a discipline process you may use over and over again.

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  • The Art & Science of Brand Building (Full Day)

    This workshop will help your brand compete and win in the marketplace; it breaks down the key components of brand building in a way that will engage you, build your knowledge, and reveal practical insights and initiatives that you can use to build your brand and bottom line.

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  • The Art & Science of Brand Building (Regional Session)

    This workshop will help your brand compete and win in the marketplace; it breaks down the key components of brand building in a way that will engage you, build your knowledge, and reveal practical insights and initiatives that you can use to build your brand and bottom line.

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  • The Essentials of Digital Media Strategy (Half Day)

    Marketing Strategy remains at the center of all Media decisions. This workshop is designed to elevate a participant’s comprehension and understanding of current digital media landscape, and how they can use Marketing Strategy as a filter to force a disciplined approach to make strategic and tactical digital media selections and decisions.

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  • The Evolution from Campaigns to Always-On Content Marketing (Full Day)

    This highly interactive workshop will help you develop the essential means of becoming an effective content marketer.In this era of the “Always-On” consumer, the advertising campaign as anchor is no longer enough to keep brands culturally relevant and top of mind. It requires an evolution from campaigns to always-on content marketing – requiring new kinds of content, skills, collaboration and activation techniques to keep your brand front and center and in the conversation. How do you organize and activate always-on content beyond just campaigns and social posting? How should you measure success?

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  • The Evolution from Campaigns to Always-On Content Marketing (Half Day)

    This highly interactive workshop will help you develop the essential means of becoming an effective content marketer.In this era of the “Always-On” consumer, the advertising campaign as anchor is no longer enough to keep brands culturally relevant and top of mind. It requires an evolution from campaigns to always-on content marketing – requiring new kinds of content, skills, collaboration and activation techniques to keep your brand front and center and in the conversation. How do you organize and activate always-on content beyond just campaigns and social posting? How should you measure success?

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  • The Marketer's Path to Digital Media Excellence (Full Day)

    This highly interactive, hands-on workshop will take people through the process of creating a content strategy that will be immediately actionable once you’re back at your desk. By discovering what matters to your audience and how they make decisions, you’ll create a content strategy that enables you to create highly relevant content that builds awareness, engagement, conversion and loyalty.

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  • The Social Business (Full Day)

    This workshop focuses on helping you to optimize your Social Business. You and your team will gain insight and skill on how to use the right platforms, at the right time, to reach your target audience and maximize the likelihood that they will purchase your products and/or services.

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  • The Social Business (Half Day)

    This workshop focuses on helping you to optimize your Social Business. You and your team will gain insight and skill on how to use the right platforms, at the right time, to reach your target audience and maximize the likelihood that they will purchase your products and/or services.

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  • The Social Business (Regional)

    This workshop focuses on helping you to optimize your Social Business. You and your team will gain insight and skill on how to use the right platforms, at the right time, to reach your target audience and maximize the likelihood that they will purchase your products and/or services.

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  • What Does An Inspired Creative Brief Look Like (Half Day)

    This half-day intensive workshop will change your thinking about a document too often taken for granted and too easily underestimated.

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  • Winning Email Marketing Strategies (Full Day)

    This workshop will reveal both the strategic roadmap and specific tactics for successful email marketing that drives sales, builds brand awareness, nurtures leads into new customers, and directly produces revenue.

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