Course Catalog

  • Agency Lifecycle Management

    In this workshop, we will guide you through the complex environment of agency lifecycle management, with its various agency roster models, remuneration approaches: evaluation, measurement and pay for performance models. We will also explore how everything fits together, and help you to identify which models and approaches are best suited for your business.

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  • Aligning Marketing to Sales (Half Day & Full Day)

    In this workshop, participants will learn that coordination and alignment between marketing and sales requires more than just tacking marketing onto the front of an existing sales process. Through the use of discussions and communication exercises, participants will learn about the causes of misalignment, define terms to improve communication, and discover how to remove alignment issues.

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  • Assignment Briefing (ONE DAY)

    This assignment brief workshop will help participants gain an appreciation for the importance of this oft overlooked document while learning exactly what content is necessary to generate world-class creative from their agencies.

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  • B-to-B Integrated Marketing Communications

    Business-to-Business marketing communications is more challenging than ever. To be most effective campaigns should be strategic and integrated – orchestrating communication strategies, selected media and messaging. You will learn how to use Integrated Marketing Communications (IMC) to reach customer-focused marketing objectives and to move customers to purchase and satisfaction. This workshop provides a strategic approach to better integrate and manage marketing communications to increase sales of products and services.

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  • Big Data for Marketers (ONE DAY)

    This big data workshop uses case studies of how big data is captured, created, analyzed, and applied in product development, customer experience enhancement, new customer acquisition, channel management, and the creation of new business models.

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  • Brand Management Fundamentals (ONE DAY)

    This brand management workshop will cover planning, developing, and directing the marketing mix. The workshop will take participants beyond the basics to the practical skills needed to coordinate the efforts and responsibilities of others.

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  • Building High Value Customer Engagment (Full Day)

    This workshop will help you understand how to take your brand from one that high value customers merely like to one that they truly love. Through the workshop, you will learn the difference between loyalty (a rational behavior) and true customer engagement (which is irrational and emotional behavior). You will also learn six important steps you can take to turn your customers into truly engaged lovers of your brand, who will spend more money with you and promote you to others.

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  • Business-to-Business Integrated Marketing Communication Strategies (Half Day)

    In this workshop, you will learn how to develop B2B integration strategies, as well as how to incorporate content marketing to achieve your objectives.

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  • Business-to-Business Integrated Marketing Communications (Full Day)

    This engaging, interactive workshop is packed with individual and team exercises, and examples of exceptional creative briefs and creative work inspired by creative briefs. You’ll have lots of opportunities to evaluate creative work, deconstruct creative to deduce the creative brief and hone your briefing techniques. Quite simply, this course will help you better optimize the creative process to improve your marketing effectiveness, efficiency and ROI. In short, it will help you be a better client.

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  • Business-to-Business Integrated Marketing Communications (Full Day)

    This workshop is 100% focused on a Business-to-Business strategic approach that will help you to better integrate and manage marketing and communications to increase sales of products and services. In the end, you will learn to develop end to end integration strategies and tactics that achieve objectives by effectively helping to move customers to make a purchase decision.

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  • Content Marketing (Half Day & Full Day)

    This highly interactive, hands-on workshop will take people through the process of creating a content strategy that will be immediately actionable once you’re back at your desk. By discovering what matters to your audience and how they make decisions, you’ll create a content strategy that enables you to create highly relevant content that builds awareness, engagement, conversion and loyalty.

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  • Creating Compelling Messaging

    This highly engaging and interactive insights workshop will enable you to develop breakthrough marketing messaging based on real consumer insights. Participants will leave with actionable templates they can immediately apply to real-time marketing situations.

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  • Customer Centricity (Half Day & Full Day)

    This workshop will provide participants with the strategies needed to create a customer-driven organization as well as an understanding of the techniques and skills needed to execute consumer-centric strategies. Through exercises based around benchmarks and best practices, participants will see how customer-centric organizations are aligned, inside and out. Participants will have the opportunity to address their own customer-centric challenges.

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  • Customer Experience Design (Half Day & Full Day)

    This workshop will offer participants practical advice, tools, and tips on how to leverage journey mapping in their customer experience activities to drive differentiation, earn alignment, and generate valuable word of mouth. Participants will learn from best-in-class examples and hands-on exercises focusing on journey mapping and touch point design.

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  • Customer Focused Integrated Marketing (Full Day)

    This workshop gives best practices on developing successful customer focused integrated campaigns. You will see examples of how companies use insightful CDJM’s to grow their brands. During this workshop, you will gain skills to develop a CDJM, including all the key elements that lead to campaign success: insightful buyer persona(s), mapped stages, strategic touch points, and integrated messaging.

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  • Customer Focused Integrated Marketing (Regional)

    This workshop gives best practices on developing successful customer focused integrated campaigns. You will see examples of how companies use insightful CDJM’s to grow their brands. During this workshop, you will gain skills and on how to develop a wireframe CDJM that you may apply immediately to your own brand. Your CDJM toolbox will include key elements that lead to campaign success: insightful persona(s), mapped stages, strategic touch points, and integrated messaging.

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  • Digital Marketing (Half Day & Full Day)

    This workshop will walk participants through the practical steps and best practices organizations need in order to successfully launch a digital marketing platform that delivers on the power of the web. Participants will use real case studies and engage in strategy and tactical development exercises that will result in plans and ideas they can start using right away.

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  • Digital Marketing (Regional Session)

    This workshop will walk participants through the practical steps and best practices organizations need in order to successfully launch a digital marketing platform that delivers on the power of the web. Participants will use real case studies and engage in strategy and tactical development exercises that will result in plans and ideas they can start using right away.

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  • Digital Metrics that Matter (Half Day)

    The goal of this workshop is to show you (and your team) how to make data driven decisions by measuring the digital metrics that can truly impact your company and help to drive better marketing ROI. Led by a growth mentor from the Techstars startup accelerator program, this workshop guides you through the “One Metric That Matters” process, from understanding the right Key Performance Indicators (“KPIs”) for your business model and lifecycle to rolling out the data-driven measurement structure that gets your entire team aligned around how to drive business results.

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  • Effective Writing For Any Platform (Half Day & Full Day)

    In this workshop, participants will explore and engage in writing across a range of platforms: classic print (ads and collateral material), digital (web and emails) and social (Twitter, Facebook, and blogs). Through a series of exercises, participants will learn how to build a company writing culture that connects to brand opportunities through dynamic audience communication.

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  • Elevating Your Creative (Half Day & Full Day)

    This workshop will help participants get the kind of powerful creative work that builds sales overnight and builds a brand over time. Participants will be guided through the entire creative process, from positioning and the creative brief to judging creative work in rough form and giving the agency compelling feedback. This workshop will use case studies, team exercises, and creative examples to help participants evaluate creative work and hone their feedback technique.

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  • Elevating Your Creative (Regional Session)

    This workshop will help participants get the kind of powerful creative work that builds sales overnight and builds a brand over time. Participants will be guided through the entire creative process, from positioning and the creative brief to judging creative work in rough form and giving the agency compelling feedback. This workshop will use case studies, team exercises, and creative examples to help participants evaluate creative work and hone their feedback technique.

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  • Essentials of Highly Effective Agency Management (Half Day)

    This workshop will provide you and your team with the frameworks, best practices and tools you need to inspire your agency to develop great work. This workshop will also teach you the principles of working with your agency partners in order to ensure your processes are streamlined and cost effective.

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  • Fast Forward Your Content Marketing (Regional Session)

    Fast forward and focus your content marketing. Take 7 steps to build, bolster or reboot a content marketing program. Cut through the clutter to win customers’ attention and offer content that leads them forward through the buyers’ journey. During this hands-on workshop, you will develop a roadmap to advance your content marketing.

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  • From Insights to Great Messaging (Half-Day & Full Day)

    This workshop enables participants to develop breakthrough marketing messaging based on real consumer insights. This highly engaging and interactive workshop contains numerous team exercises focusing on participant’s unique marketing issues. Participants leave with actionable templates they can immediately apply to real-time marketing situations. Workshop content has been developed through extensive work with major global advertising agencies and advertisers, across multiple industries.

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  • From Insights to Great Messaging (Regional Session)

    This workshop enables participants to develop breakthrough marketing messaging based on real consumer insights. This highly engaging and interactive workshop contains numerous team exercises focusing on participant’s unique marketing issues. Participants leave with actionable templates they can immediately apply to real-time marketing situations. Workshop content has been developed through extensive work with major global advertising agencies and advertisers, across multiple industries.

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  • Harnessing the Power of Programmatic

    Are you among the marketers not fully leveraging the benefits of the growing area of programmatic? During this highly interactive workshop you will overcome hurdles as we demystify how programmatic works and help you develop a roadmap that will allow you to make programmatic work for your organization.

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  • How to Write an Inspired Creative Brief (Full Day)

    This engaging, interactive workshop is packed with individual and team exercises, and examples of exceptional creative briefs and creative work inspired by creative briefs. You’ll have lots of opportunities to evaluate creative work, deconstruct creative to deduce the creative brief and hone your briefing techniques. Quite simply, this course will help you better optimize the creative process to improve your marketing effectiveness, efficiency and ROI. In short, it will help you be a better client.

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  • Inspiring Great Creative

    This engaging effective creative workshop uses case studies, team exercises, and creative examples to help participants evaluate creative work and hone their feedback technique.

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  • Integrating Across The Organization (ONE DAY)

    This integration workshop will teach participants that integration involves more than traditional marketing channels. Participants will learn that integration is a strategic business process that ensures all efforts work together as a unified force.

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  • Integrated Marketing Communications (Half Day & Full Day)

    This workshop will demonstrate how big consumer insights can become inspired creative ideas. Through the use of exercises and analysis of current real world campaigns, participants will learn two essential skills: the knowledge and tools to develop effective integrated marketing communications campaigns, and the skills and commitment to execute the IMC campaigns flawlessly.

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  • Integrated Marketing Communications (Regional Session)

    This workshop will demonstrate how big consumer insights can become inspired creative ideas. Through the use of exercises and analysis of current real world campaigns, participants will learn two essential skills: the knowledge and tools to develop effective integrated marketing communications campaigns, and the skills and commitment to execute the IMC campaigns flawlessly.

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  • Kick Start Your Customer Focused Integrated Marketing (Half Day)

    This workshop will show you how to kick start your successful customer focused integrated campaigns. This workshop focuses on three critical mapping elements: stages, touch points and messaging. You will see examples of how companies use insightful customer decision journey mapping to grow their brands.

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  • Leveraging Social Media for Brand Building (Half Day)

    This workshop addresses these issues and takes you and your brand’s social media presence to the next level. It provides insights and best practices on the latest updates and features of the most widely used social marketing platforms, including Facebook, Instagram, Snapchat, Pinterest, Twitter, and LinkedIn. You will gain understanding of the current demographic profile of each platform and review examples and case studies of what top performing brands are doing to optimize their social media efforts.

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  • Managing Millennials for Optimal Productivity (Half Day)

    Millennials have an entrepreneurial mindset. This dynamic half day workshop gives you the insights and best practices on understanding and managing this mindset so that you get maximum value out of your millennial talent.

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  • Marketing Innovation (Full Day)

    This workshop will help participants understand and drive innovation in their marketing programs. Through the use of team exercises, brainstorming sessions, and wall and flip charts, participants will be tasked with developing a strategy for a real marketing challenge. In the process, participants will generate ideas that the group can use to understand how the processes of innovation and creative problem solving can help the team.

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  • Marketing Matters (ONE DAY)

    This practical, real world marketing matters workshop helps participants enhance their marketing knowledge and skills to better direct the overall marketing function and drive corporate growth more efficiently and effectively.

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  • Marketing Measurement (Full Day)

    This interactive workshop will help participants overcome common obstacles to developing smarter, more insightful ways of measuring the impact of their marketing investments on business results. Through analysis of best practices, discussions, and exercises, participants will learn the critical foundations of good measurement, how to know what’s working, how to quickly find those elements that are not working and re-channel the money into new opportunities, and how to measure the impact of their marketing activities on the business.

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  • Marketing Plan in a Day (Full Day)

    This workshop will use a collaborative method that focuses on three key questions: Where are we now? Where are we going? How will we get there? By addressing these questions and populating the answers with sound marketing principles and an energetic process, participants will be able to build out a detailed, integrated working plan. Utilizing active exercises in plan outlining, facilitation, and focus on all key elements of the plan, the workshop will enable participants to create a plan and plan activation responsibilities in a single day.

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  • Marketing Research (Full Day)

    This high-energy, interactive workshop focuses on how to find and apply insights that can build competitive advantage. Utilizing both quantitative and qualitative techniques, participants will learn how to optimize current research efforts and understand alternatives that may work for their brands. Experiential learning and case studies are also used to teach participants theories and techniques. Participants will learn to recognize the customer’s voice and put that voice into action in their approach to business.

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  • Marketing to Millennials

    This workshop will give you the tools you need to reimagine a roadmap for your brand’s new communication strategy and tap into the influence that is carried within the Millennial Mindset®.

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  • Media Strategy (Full Day)

    This workshop is designed to elevate the participant’s comprehension and understanding of media in a manner that, if applied to their brand or service, will become part of their organization’s marketing DNA. Through the use of group exercises, real life examples, and case studies, participants will learn how to more tightly connect all aspects of the media planning process to their marketing while improving their overall comprehension of media language and concepts.

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  • Mobile Marketing (Half Day & Full Day)

    This workshop will equip participants with the mobile marketing strategies and tactics they need to successfully engage consumers with mobile, including building a mobile presence, managing mobile enabled media, and advertising and optimizing customer engagement. Through the use of discussions, case studies, and exercises, participants will learn about the emerging trends and best practices they need for future success.

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  • Mobile Marketing (Regional Session)

    This workshop will equip participants with the mobile marketing strategies and tactics they need to successfully engage consumers with mobile, including building a mobile presence, managing mobile enabled media, and advertising and optimizing customer engagement. Through the use of discussions, case studies, and exercises, participants will learn about the emerging trends and best practices they need for future success.

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  • Multicultural Marketing (Half Day & Full Day)

    This workshop will show participants how to identify, formulate, and implement effective strategies and integrated marketing campaigns to effectively connect with Hispanic, African-American, and Asian-American audiences. Through the use of hands-on exercises and case studies, participants will learn about the buying power of multicultural groups, how to budget for multicultural consumer activities, how to tailor messages, and more.

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  • Optimizing Agency Relations (Half Day & Full Day)

    This workshop will help ensure the participant’s organizations are leading that dance and get the agency’s A-team begging to work on their business. Participants will learn about agency differences, what motivates an agency, and effective briefing and feedback. Using team exercises, real life examples, and role-plays with rules for success, participants will learn how to be a better client and get more and better work out of their agency.

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  • Optimizing Agency Relations (Regional Session)

    This workshop will help ensure the participant’s organizations are leading that dance and get the agency’s A-team begging to work on their business. Participants will learn about agency differences, what motivates an agency, and effective briefing and feedback. Using team exercises, real life examples, and role-plays with rules for success, participants will learn how to be a better client and get more and better work out of their agency.

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  • Optimizing Your Ad Production Spend (Full Day)

    This workshop will present the strategies for procuring the best deals within the ad production supply chain, including leveraging creative assets, making the most of production incentives, setting up preferred vendor deals, optimizing your spend, etc. Through discussions and case studies, participants will learn what drives the costs of producing content for TV, print/OOH, web videos, websites, mobile, social, and banner ads. Participants will come away with best practices that will positively affect their production process and budgets.

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  • Presentation Writing and Delivery to Convey, Compel and Convince (Full Day)

    In this highly interactive, hands-on workshop, you will learn a structured approach to writing and delivering winning presentations. This approach will help you focus on what you want to communicate so the audience is engaged all the way until they are convinced of what you’re telling them.

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  • Presentation Writing and Delivery to Convey, Compel and Convince (Regional Session)

    In this highly interactive, hands-on workshop, you will learn a structured approach to writing and delivering winning presentations. This approach will help you focus on what you want to communicate so the audience is engaged all the way until they are convinced of what you’re telling them.

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  • Presentation Writing to Convey, Compel and Convince (Half-Day)

    In this highly interactive, hands-on workshop, you will learn a structured approach to writing and delivering winning presentations. This approach will help you focus on what you want to communicate so the audience is engaged all the way until they are convinced of what you’re telling them.

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  • Procurement Beyond Savings (HALF DAY)

    This workshop will provide participants with the fundamentals required to explore the efficiencies of agency management. Participants will gain a clearer understanding of corporate and advertising procurement strategy development and the tools needed to develop and lead initiatives designed to increase marketing/advertising efficiencies, cost savings, and return on investment — as well as the building of stronger partnerships with outside vendors.

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  • Social Media Strategy (Half Day & Full Day)

    This workshop will provide participants with a deeper understanding of the use of social media. Each module is designed to be relevant, provide current examples of best practices, and address the overall use of social media with a customer-centric mindset. The goal of this session is to not just see new examples of how other companies use social, but align your team to activate social strategies.

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  • Social Media Strategy (Regional Session)

    This workshop will provide participants with a deeper understanding of the use of social media. Each module is designed to be relevant, provide current examples of best practices, and address the overall use of social media with a customer-centric mindset. The goal of this session is to not just see new examples of how other companies use social, but align your team to activate social strategies.

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  • Sports Sponsorship: How to Play Smart and Win Big (ONE DAY)

    This sports sponsorship workshop will help participants think about and win in this complex and expensive world. Participants will be empowered to think practically as to how to strike deals and implement programming.

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  • Shopper Marketing

    Understanding your customer and how they shop for your products is now a prerequisite before you start your next big idea or campaign. Without the knowledge of how and where your customers are shopping for your products, you may miss the context of where your message will be most relevant and how to break through at the decision points, or moments of truth throughout the customer journey. In this highly interactive workshop you will learn how to build a more strategic and integrated marketing approach that optimizes the shopper experience.

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  • Strategic Marketing (Half day & Full Day)

    This workshop will give participants the tools to develop an effective marketing strategy by examining how firms can profitably create and sustain customer value. Participants will learn insight into the process of value creation and methods for sustaining that value for their consumers. Specifically, participants will learn ways to drive long-term customer value by delivering above and beyond expectations.

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  • The Art & Science of Brand Building (Half Day & Full Day)

    This workshop provides participants with an understanding of why brands are important to customers and companies. Through a series of discussions and exercises, participants will learn how brands can make emotional connections to buyers’ minds, and how to build and communicate a brand strategy — including the brand promise, positioning, and personality that create that emotional connection.

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  • The Art & Science of Brand Building (Regional Session)

    This workshop provides participants with an understanding of why brands are important to customers and companies. Through a series of discussions and exercises, participants will learn how brands can make emotional connections to buyers’ minds, and how to build and communicate a brand strategy — including the brand promise, positioning, and personality that create that emotional connection.

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  • The Essentials of Digital Media Strategy (Half Day)

    Marketing Strategy remains at the center of all Media decisions. This workshop is designed to elevate a participant’s comprehension and understanding of current digital media landscape, and how they can use Marketing Strategy as a filter to force a disciplined approach to make strategic and tactical digital media selections and decisions.

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  • The Evolution from Campaigns to Always-On Content Marketing (Half Day)

    This highly interactive workshop will help you develop the essential means of becoming an effective content marketer.In this era of the “Always-On” consumer, the advertising campaign as anchor is no longer enough to keep brands culturally relevant and top of mind. It requires an evolution from campaigns to always-on content marketing – requiring new kinds of content, skills, collaboration and activation techniques to keep your brand front and center and in the conversation. How do you organize and activate always-on content beyond just campaigns and social posting? How should you measure success?

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  • The Marketer's Path to Digital Media Excellence (Full Day)

    This highly interactive, hands-on workshop will take people through the process of creating a content strategy that will be immediately actionable once you’re back at your desk. By discovering what matters to your audience and how they make decisions, you’ll create a content strategy that enables you to create highly relevant content that builds awareness, engagement, conversion and loyalty.

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  • ThinkLab (TWO DAY)

    The ThinkLab™ workshop is the foundation of the combustion process for igniting organizational productivity, thinking, and innovation through creativity. This internationally proven process will enable participants to utilize creativity to attain business goals.

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  • What Does An Inspired Creative Brief Look Like (Half Day)

    This half-day intensive workshop will change your thinking about a document too often taken for granted and too easily underestimated.

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  • Winning Email Marketing Strategies (Full Day)

    This workshop will reveal both the strategic roadmap and specific tactics for successful email marketing that drives sales, builds brand awareness, nurtures leads into new customers, and directly produces revenue.

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