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ANA Magazine

Quick Bits for the Week of September 24, 2018

by Emma Phipps, 1 day ago

What marketers need to know this week: Mayochup is coming, 40 percent of clients don't trust their agencies, and more.

B-to-B Marketer

Reaching Customer Obsession

by Chuck Kapelke, 5 days ago

A study by Forrester Research found that 82 percent of marketers said increasing customer satisfaction is their chief marketing goal. Here are five ways to become truly customer obsessed in B2B marketing.


The New Economics of TV Advertising

by Jessica Hindlian, 1 week ago

With addressable TV growing more than 20 percent per year, the economics of TV advertising are shifting. Advertisers will need to adapt their TV strategies to how technology is changing consumer TV viewing habits.

ANA Magazine

Quick Bits for the Week of September 17, 2018

by Emma Phipps, 1 week ago

What marketers need to know this week: How Waffle House can help indicate the severity of a storm, Amazon and Google top a loyalty list, and more.

ANA Magazine

CX Marks the Spot

by Karen J. Bannan, 1 week ago

Brands must invest in marketing technology to meet ever-growing demands for positive customer experience.

B-to-B Marketer

4 SEO Tactics B2B Marketers Need to Stop Doing

Best practices for SEO are constantly changing, making optimization a moving target for marketers. However, these four tactics that B2B marketers still cling to can definitely be left in the past.

ANA Magazine

Quick Bits for the Week of September 10, 2018

by Emma Phipps, 2 weeks ago

What marketers need to know this week: Colin Kaepernick is the new face of Nike, Lyft rolls out its first electric scooters, and more.

ANA Magazine

4 Questions to Ask Yourself When Writing Female Characters for Your Content

As a part of its effort to increase accurate portrayals of women and girls across all media by 2020, #SeeHer has created the #WriteHerRight writers guide. Initially geared toward screenwriters, the guide is full of useful tips for content and ad copywriters. Start with these four questions.

ANA Magazine

Don't Stop the Presses

by Emma Phipps, 2 weeks ago

As digital marketing takes over, these brands are proving that print is still a crucial component to their marketing through innovative storytelling.


How Direct-to-Consumer Brands Succeed — and Why It’s Not Too Late for Incumbents

by Matt Collins, 3 weeks ago

Many direct-to-consumer companies are seriously challenging established brands. Incumbent brands need to learn how to better compete while keeping their marketing spend as efficient as possible. Luckily, advanced TV can be a key tool for driving brand accountability and growth.