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  • 4 Obstacles Standing Between Marketing and Top Talent

    ANA Magazine   October 17, 2017  

    New AEF research has confirmed what many already knew: the marketing industry is facing a looming talent crisis. In this presentation, we explore the four factors contributing to a situation that threatens the very future of the industry.

  • Quick Bits for October 16, 2017

    ANA Magazine   October 16, 2017  

    What marketers need to know this week: A new PSA shows the harsh truth about internet bullying, Snapchat’s new feature to keep users’ attention, where TV viewership will be in 2020, and more.

  • The Emoji Fundamentals

    ANA Magazine   October 13, 2017  

    Emojis are popular in text messages and on social media, but it’s important for brands to know how to use them — and when not to. Here are five fundamentals for using emojis in marketing communications.

  • Viewability

    Forward   October 10, 2017  

    It’s time to think of viewability as more than a binary metric. While it’s important to determine which impressions meet the minimum threshold for what counts as viewable, that is just a starting point. The true goal should be to determine how specific brand messages are driving consumers to act — and moving them further along their decision journey.

  • Three Ways AI Will Improve B-to-B Marketing

    B-to-B Marketer   October 10, 2017  

    Whether you're a B-to-B marketer looking to improve lead gen, cut costs, or optimize overall process, artificial intelligence can help.

  • Quick Bits for October 9, 2017

    ANA Magazine   October 9, 2017  

    What marketers need to know this week: Cam Newton faces consequences for sexist remarks, a new ANA study reveals organizational structures that drive growth, a 20-year-old chat service signs off, and more.

  • Is There Value in Advertising Awards?

    ANA Magazine   October 6, 2017  

    Following Publicis Groupe’s decision not to enter any advertising awards shows next year, marketing leaders weigh in on the true value of industry awards to the brand and agency.

  • Can B-to-B Mobile Marketing Fulfill Its Promise?

    B-to-B Marketer   October 5, 2017  

    After years of talking about the potential of B-to-B mobile marketing, marketers may finally be seeing the light.

  • The Expanding Role of Programmatic Media Buying

    ANA Magazine   October 4, 2017  

    With a strong foundation in social, mobile, and online advertising, programmatic technologies and tactics are now expanding into more traditional ad platforms, such as TV, radio, direct mail, and out-of-home.

  • Quick Bits for October 2, 2017

    ANA Magazine   October 2, 2017  

    What marketers need to know this week: the MTA pivots to video, the gender equality issue is still an issue, changes to Twitter, and more.

  • Cognitive Marketing: Explained

    ANA Magazine   September 29, 2017  

    New technologies based on large-scale data analysis and artificial intelligence can anticipate consumer behavior and serve personalized messages to individuals at a rate beyond human capability. Here’s how cognitive marketing could revolutionize advertising.

  • Sharpen Your Focus on Visual Communications

    ANA Magazine   September 27, 2017  

    People process visual information a remarkable 60,000 times faster than text. With that in mind, here are five ways to tap the power of visual communications to deliver a unique and memorable marketing message.

  • People-Based Marketing and Identity Resolution

    Forward   September 26, 2017  

    "People-based marketing," and the technology that underpins it — identity resolution — should be on every CMO's radar. This technology promises to unlock the holy grail of marketing — creating a true omnichannel view of the consumer, and activating this knowledge across digital and offline channels to create natural, seamless interactions with your brand.

  • Quick Bits for September 25, 2017

    ANA Magazine   September 25, 2017  

    What marketers need to know this week: the ad industry’s talent crisis is reaching a tipping point, CMOs have a new playbook for growth, how Google is making amends for fake traffic, and more.

  • How to Boost B-to-B Emails

    B-to-B Marketer   September 21, 2017  

    Promoting multiple types of content within emails and integrating them with other marketing channels are just two ways to drive better results.

  • Finding New Markets

    ANA Magazine   September 20, 2017  

    Clever brand extension deals are helping marketers reach across aisles and departments to find new customers in unlikely places.

  • Quick Bits for September 18, 2017

    ANA Magazine   September 18, 2017  

    What marketers need to know this week: advertising trade groups aren't sold on Apple's anti-tracking settings, marketers are buying in to martech, digital ad marketing to children is on the rise, and more.

  • Marketing's Role in Recruiting Talent

    ANA Magazine   September 15, 2017  

    How companies like GE, Siemens, and Kimberly-Clark use marketing to entice top-tier job candidates.

  • Tying Data All Together

    B-to-B Marketer   September 14, 2017  

    Though still in its infancy, data virtualization is a possible remedy for B-to-B marketers struggling with information overload.

  • Quick Bits for September 11, 2017

    ANA Magazine   September 11, 2017  

    What marketers need to know this week: Russian hackers may have purchased ads to influence the U.S. election, teens on YouTube have strong opinions about ads, the priciest keywords, and more.