About the ANA

As the leading organization for client side marketers, ANA collectively elevates the art and science of marketing by helping to build stronger brands and drive greater revenue through smarter marketing decisions.

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Leadership and Marketing Excellence

The ANA (Association of National Advertisers) provides leadership that advances marketing excellence and shapes the future of the industry. Founded in 1910, the ANA's membership includes more than 680 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising. The ANA also includes the Business Marketing Association (BMA) and the Brand Activation Association (BAA) which operate as divisions of the ANA, and the Advertising Educational Foundation which is an ANA subsidiary. The ANA makes a difference through advancing the interests of marketers and promotes and protects the well-being of the marketing community.


Message from our CEO

The ANA’s mission is to provide leadership that advances marketing excellence and shapes the future of our industry. We make a difference by advancing members’ brands through content that drives marketing excellence and moving the marketplace forward through industry leadership. We are committed to delivering superior products and resources to help our members’ brands grow and thrive. I invite you to learn more about how the ANA makes a difference to members.

ANA's History

  • 1911

    Chevron and Coca Cola join the ANA join as members of the ANA.
  • 1912

    Kodak and Johnson & Johnson join as members of the ANA.
  • 1913

    P&G and GE join the ANA join as members of the ANA.
  • 1914

    ANA created the Audit Bureau of Circulations for print periodicals.
  • 1932

    Paul West becomes the ANA’s first full-time president.
  • 1934

    ANA and industry groups form the Traffic Audit Bureau.
  • 1936

    Advertising Research Foundation (ARF) founded with 4A's
  • 1960

    Peter W. Allport becomes the ANA’s second president.
  • 1984

    Dewitt F. Helm Jr. becomes the ANA's third president.
  • 1988

    ANA and other trade orgs combine to form the Ad Tax Coalition.
  • 1994

    John Sarsen becomes the ANA's fourth president.
  • 1996

    With a coalition of 40 advertisers, the FFPF was created.
  • 2003

    Bob Liodice becomes the ANA's fifth president.
  • 2010

    ANA celebrates its 100th year.
  • 2014

    ANA acquires BAA and BMA.
  • 2015

    AEF becomes a subsidiary of the ANA.


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Contact Us

Have a question or a comment? Give us a call, or send us an email, whichever you prefer—we’d love to hear from you!


$6,000 Training Credit

ANA member companies, as part of their membership benefits, are offered one $6,000 credit annually. This credit can be used to fund a half-day course or offset the cost of a one- or multiple-day course.

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Member List

Membership includes representation from many of the country's leading organizations. See all of our member companies to find out if you are currently a valued member of the ANA.

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2014 ANA Annual Report

The ANA strongly believes that it has a responsibility not only to help our members, but also serve the industry.  We saw tremendous growth, accomplishment and progress, all captured in our latest Annual Report.

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