About the ANA

Leadership and Marketing Excellence

The ANA (Association of National Advertisers) provides leadership that advances marketing excellence and shapes the future of the industry. Founded in 1910, the ANA's membership includes more than 680 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising. The ANA also includes the Business Marketing Association (BMA) and the Brand Activation Association (BAA) which operate as divisions of the ANA, and the Advertising Educational Foundation which is an ANA subsidiary. The ANA advances the interests of marketers and promotes and protects the well-being of the marketing community.

 

 

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ANA Annual Report

The ANA strongly believes that it has a responsibility not only to help our members, but also serve the industry.  We saw tremendous growth, accomplishment and progress, all captured in our latest Annual Report.

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Latest News

ANA/BrightLine Study Reveals Marketers Are Increasing Spend on Connected TV

Spend on connected TV is set to increase in 2015 according to the ANA/BrightLine 2015 survey report “The Connected TV Opportunity”, as almost half of current connected advertisers plan to allocate more funds to the medium in 2016.

Media Rating Council Updates Viewable Ad Impression Measurement Guidelines

The MRC has released Viewable Ad Impression Measurement Guidelines 2.0 to address specific issues identified since the original Guidelines were released in June 2014.

The ANA to Provide Patent Troll Insurance

The ANA (Association of National Advertisers) has launched an insurance program to protect marketers against the expense of Patent Assertion Entities (PAEs), often known as “patent trolls.”

ANA Urges FTC to Dismiss “Right to Be Forgotten” Request

The ANA sent a letter to the FTC opposing a complaint by Consumer Watchdog (CW) requesting the FTC to apply “Right to Be Forgotten” limitations to Google.

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Our Members

Membership includes representation from many of the country's leading organizations. See all of our member companies to find out if you are currently a valued member of the ANA.

Board of Directors

ANA's Board of Directors is comprised of leaders in the marketing industry. Please read about our current board.

Publications from the ANA

New for 2015, the ANA has introduced two digital magazines aimed at B-to-C and B-to-B marketers. These complimentary publications cover key issues and feature real insights from the industry’s top experts.

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