About the ANA

Leadership and Marketing Excellence

The ANA (Association of National Advertisers) provides leadership that advances marketing excellence and shapes the future of the industry. Founded in 1910, the ANA's membership includes more than 640 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising. The ANA also includes the Business Marketing Association (BMA) and the Brand Activation Association (BAA) which operate as divisions of the ANA. The ANA advances the interests of marketers and promotes and protects the well-being of the marketing community.

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ANA Annual Report

The ANA strongly believes that it has a responsibility not only to help our members, but also serve the industry.  We saw tremendous growth, accomplishment and progress, all captured in our latest Annual Report.

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Latest News

BAA Reveals the 2015 REGGIE Award Winners

San Francisco's Society for the Prevention of Cruelty to Animals and Geometry Globals pet condom campaign has taken home the top prize in the Brand Activation Association (BAA) 2015 REGGIE Awards.

BAA Names Brand Brilliance Award Winners: Activision, Divvy, Kind, and Always

Activision, Divvy, Kind, and Always have been named as the winners of the 2015 Brand Activation Association (BAA) Brand Brilliance Awards. The Brand Brilliance Awards recognizes the most influential and dynamic brand marketers across four categories: Brand Activation (Active Brand Award), Industry Impact (Game Changer Award), Legacy (Hero Brand Award) and Creativity (Inspiration Award).

You Gotta Have Heart: Building Brands by Improving Families’ Lives

Visionary former Procter & Gamble Chief Marketer Jim Stengel shares growth strategies with Association of National Advertisers’ Alliance for Family Entertainment members, contending that companies with purpose and motivated by ideals are most successful.

ANA Study Reveals Marketers are Increasing Spend on Native Advertising But Disclosure, Ethics and Measurement are Key Issues

Native Advertising spending is set to substantially increase as marketers rapidly enable the strategy. Sixty-three percent of marketers are planning to spend more on native advertising over the next year according to the ANA’s (Association of National Advertisers) 2015 survey report “Advertising Is Going Native.”

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Our Members

Membership includes representation from many of the country's leading organizations. See all of our member companies to find out if you are currently a valued member of the ANA.

Board of Directors

ANA's Board of Directors is comprised of leaders in the marketing industry. Please read about our current board.

Publications from the ANA

New for 2015, the ANA will introduce two digital magazines aimed at B-to-C and B-to-B marketers. These complimentary publications will cover key issues and feature real insights from the industry’s top experts.

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