About the ANA

Leadership and Marketing Excellence

The ANA (Association of National Advertisers) provides leadership that advances marketing excellence and shapes the future of the industry. Founded in 1910, the ANA's membership includes more than 640 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising. The ANA also includes the Business Marketing Association (BMA) and the Brand Activation Association (BAA) which operate as divisions of the ANA. The ANA advances the interests of marketers and promotes and protects the well-being of the marketing community.

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2013 ANA Annual Report

The ANA strongly believes that it has a responsibility not only to help our members, but also serve the industry.  We saw tremendous growth, accomplishment and progress, all captured in our 2013 Annual Report.

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Latest News

ANA/White Ops Study Reveals Extent of Advertising Bot Fraud

Almost a quarter of video ad impressions and more than half of third party sourced traffic is fraudulent, according to the ANA (Association of National Advertisers) and online fraud detection firm White Ops’ study of bot fraud in the digital advertising industry.

ANA Members Pick the 2014 Marketing Word of the Year

For the first time, the ANA surveyed its members to identify the marketing word of the year. Voting took place online between November 24 and December 2.

ICANN Plan to Change Geo System Would Create an ‘Unsafe New Domain Name Environment’

The ANA filed comments in strong opposition to a new ICANN proposal on the use of geographic-based Internet names.

The ANA Releases White Paper on Patent Troll Liability in Client/Agency Contracts

In a white paper released today, ANA (Association of National Advertisers) recommends that clients generally not indemnify agencies for patent claims.

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Our Members

Membership includes representation from many of the country's leading organizations. See all of our member companies to find out if you are currently a valued member of the ANA.

Board of Directors

ANA's Board of Directors is comprised of leaders in the marketing industry. Please read about our current board.

Publications from the ANA

New for 2015, the ANA will introduce two digital magazines aimed at B-to-C and B-to-B marketers. These complimentary publications will cover key issues and feature real insights from the industry’s top experts.

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