About the ANA

Leading the Marketing Community...

Founded in 1910, the ANA (Association of National Advertisers) leads the marketing community by providing its members with insights, collaboration, and advocacy. ANA's membership includes more than 500 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising. The ANA strives to communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs, and advance, promote, and protect all advertisers and marketers.

Partners

Interact With Us

2013 ANA Annual Report

The ANA strongly believes that it has a responsibility not only to help our members, but also serve the industry.  We saw tremendous growth, accomplishment and progress, all captured in our 2013 Annual Report.

Read more >

Indispensable Leadership

Insights
ANA advances marketing decision-making by acquiring, developing, and disseminating unique and proprietary insights to ANA members. Our intellectual capital covers all aspects of the communications process, including brand building, integrated marketing, communications, marketing accountability, and the marketing organization.

Collaboration
ANA consistently brings members together with industry thought leaders to develop new ideas, provide professional training, and facilitate industry-wide networking. The ANA gathers industry leaders from across the entire marketing spectrum including peer marketers, agencies, the media, associations, consultants, vendors, production companies, and academicians.

Advocacy
ANA is a voice for the marketing community. ANA leverages its leadership to advance the industry’s agenda—engineering progress and transformation while defending core marketing interests and freedoms. On behalf of the industry, we address legislative and regulatory issues, promote industry policies and practices, strengthen the marketing supply chain, and align the marketing community towards solutions for societal concerns.

Latest News

Ad-ID Becomes Industry Standard for Union-Signed Commercials

As part of the Commercials Contracts negotiated last year between SAG-AFTRA and advertisers, all ads made under a union contract must now incorporate Ad-ID.

ANA/Forrester Survey Reveals Growing Demand for Programmatic Buying Education

Changing media practices and technologies are driving marketers’ concerns around media buying effectiveness and media agency transparency according to Transparency, Machines, and Metrics; An ANA/Forrester Survey of the Evolution of the Media Buying Industry.

Media Rating Council Lifts Advisory on Viewable Impressions for Display Ads

he Media Rating Council (MRC) announced today that it has lifted its advisory on Viewable Impressions for display advertising, giving a green light to the industry to begin transacting on the new metric for the first time.

Advertising Deduction Wrongly Targeted in Chairman Camp’s Proposed Tax Reform Legislation; Provision Would Stifle Economic Activity

Following is a statement by Bob Liodice, President and CEO of the Association of National Advertisers on the draft tax reform legislation released by Congressman Dave Camp (R-MI), which includes a provision that will, if enacted, severely impact the economy and lead to significant job loss.

See complete index

Our Members

Membership includes representation from many of the country's leading organizations. See all of our member companies to find out if you are currently a valued member of the ANA.

Board of Directors

ANA's Board of Directors is comprised of leaders in the marketing industry. Please read about our current board.

ANA Magazine

Four times a year, ANA Magazine is distributed at no cost to 10,000+ senior marketers of member organizations.  Learn more about ANA Magazine and advertising opportunities.  The ANA Magazine Spotlight eMagazine is a new digital vehicle based on the success of the ANA's print publication.

Read more >

Contact Us

Have a question or a comment? Give us a call, or send us an email, whichever you prefer—we’d love to hear from you!

Website Policies

Use of our website is governed by the following policies.