The ANA (Association of National Advertisers) is pleased to announce three finalists for the 2014 Marketing Analytics Leadership Award (MALA): Citrix, C Spire, and Intel.
For the last year, AHAA: The Voice of Hispanic Marketing, the Association of National Advertisers (ANA), and the Asian American Advertising Federation (3AF) assembled a broad coalition of clients, agencies and associations to define an integrated strategy for driving growth. This coalition studied various models to develop an industry-sanctioned Total Market definition.
Millennial parents, like everyone in their generation, are enthusiastic consumers of social media and adept multitaskers. However, when it comes to education and entertainment, there’s an even more-important friend for these families: television.
The ANA (Association of National Advertisers) and online fraud detection firm, White Ops have launched ‘The Marketers’ Coalition’, a joint research initiative to determine the level of bot fraud occurring across the digital advertising industry. The coalition’s objective is to provide actionable data and insights which marketers can use to reduce bot fraud and improve marketing ROI. A new survey from the ANA (Association of National Advertisers), has found nearly two-thirds of client-side marketers—63 percent—plan to participate in branded entertainment projects in 2012, making branded entertainment a common marketing strategy for many companies.