The Media Rating Council (MRC) recently completed its third phase of reconciliation testing aimed at aligning the results of MRC accredited measurement vendors’ viewable impression-related measurements. The organization conducted two prior phases of testing, which identified additional requirements for vendors to follow in order to minimize discrepancies in viewability measurement among the various vendors. This third and final stage of testing was conducted to gain additional assurance that all material causes of discrepancies have been identified and accounted for in the MRC’s requirements around viewability measurement.
The ANA (Association of National Advertisers) has issued an RFP to identify a third-party organization that can conduct a thorough and objective analysis of all media transparency issues.
The ANA (Association of National Advertisers) and the Advertising Educational Foundation (AEF) today announced that their boards of directors unanimously approved to join forces.
The ANA (Association of National Advertisers) is now accepting entries for its annual Multicultural Excellence Awards. The Multicultural Excellence Awards recognize outstanding multicultural advertising campaigns produced by marketers and their agencies. Winners will be announced at the 2015 ANA Multicultural Marketing & Diversity Conference presented by Time Inc., November 8-10 in Miami Beach, Florida.