Leading the Marketing Community...

The Association of National Advertisers (ANA) is the advertising industry’s oldest trade association, founded on June 24, 1910 in Detroit, Michigan by 45 companies to safeguard and advance the interests of advertisers and consumers. Currently, the ANA leads the marketing community by providing its members insights, collaboration, and advocacy. ANA’s membership includes 400 companies with 10,000 brands that collectively spend over $250 billion in marketing communications and advertising.

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Marketers' Constitution

We, the members of the marketing community, commit to the following key principles to ensure that our industry thrives and continues to contribute significantly to the economic health and well-being of our society, for at least the next 100 years.

Please join us in demonstrating our commitment by digitally signing the Marketers' Constitution.

Indispensable Leadership

Insights
ANA advances marketing decision-making by acquiring, developing, and disseminating unique and proprietary insights to ANA members. Our intellectual capital covers all aspects of the communications process, including brand building, integrated marketing, communications, marketing accountability, and the marketing organization.

Collaboration
ANA consistently brings members together with industry thought leaders to develop new ideas, provide professional training, and facilitate industry-wide networking. The ANA gathers industry leaders from across the entire marketing spectrum including peer marketers, agencies, the media, associations, consultants, vendors, production companies, and academicians.

Advocacy
ANA is a voice for the marketing community. ANA leverages its leadership to advance the industry’s agenda—engineering progress and transformation while defending core marketing interests and freedoms. On behalf of the industry, we address legislative and regulatory issues, promote industry policies and practices, strengthen the marketing supply chain, and align the marketing community towards solutions for societal concerns

Latest News

Press Releases   February 3, 2012  

166 Companies and Industry Groups Strongly Support “Do Not Sell” List for Brands as Part of ICANN’S Top Level Domain Expansion Program

A very broad coalition of 166 companies and industry groups, representing virtually every sector of the online global marketplace, today notified ICANN of their strong support for a “Do Not Sell” registry as part of ICANN’s Top Level Domain (TLD) expansion program.

Press Releases   January 23, 2012  

ANA Survey Reveals Increase in Development, Execution and Effectiveness of Integrated Marketing Programs

Mobile marketing and social media touted as important tools for majority of marketers

More than half of marketers surveyed are currently developing and executing integrated marketing communications (IMC) programs according to a new survey from the ANA (Association of National Advertisers). Integrated marketing is the integration of disciplines in the marketing mix creating one unified message to all stakeholders (consumers, employees, retailers, stockholders, etc.) regardless of the media or discipline used.

Press Releases   January 22, 2012  

America’s Newest Comedy Writer Found

ANA Alliance for Family Entertainment announces winner of national contest

The ANA Alliance for Family Entertainment named Megan Angelo the winner of its first annual writers contest. The Alliance, comprised of 40 national advertisers, gave aspiring unrepresented writers the opportunity to write original, half-hour comedy scripts depicting modern family life.

Press Releases   January 20, 2012  

Digital Advertising Alliance (DAA) Announces ‘Your AdChoices’ Consumer Education Campaign

Campaign Informs Consumers About Interest-Based Advertising And Encourages Them to Take Control of Their Online Privacy

The Digital Advertising Alliance (DAA), a coalition of the nation’s leading media and marketing trade associations, today announced the launch of the ‘Your AdChoices’ public education campaign designed to inform consumers about interest-based advertising and how to take greater control of their online privacy.

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