About the ANA

By commanding the industry agenda, shaping the future of marketing, and championing marketing excellence, the ANA enhances career development, and advances, promotes, and protects the interests of marketers. Learn more about the value of becoming an ANA member at:

Leadership and Marketing Excellence

As the premier marketing and advertising organization, we serve the changing needs of client-side marketers and those who help brands grow and prosper. Founded in 1910, our membership includes more than 1,000 companies, 750 representing an estimated 15,000 brands that collectively spend over $250 billion in marketing and advertising each year, along with nearly 300 leading agencies, law firms, suppliers, consultants, and vendors. As the industry continues to transform and evolve, we are committed to helping our members thrive in the new marketing frontier.


A Message from Our CEO, Bob Liodice

If you asked me to crystallize the purpose of the ANA (Association of National Advertisers), it would be this: to drive growth. Those three words are at the heart of every product and service we offer, every leadership program we champion, every stand we take in Washington, D.C. By focusing relentlessly on driving growth, we make a difference for you, your brands, and our marketing industry. I invite you to learn all the ways our innovative and creative programs and industry-leading initiatives help make a difference in your efforts to drive growth.


ANA's History

  • 1911

    Chevron and Coca Cola join the ANA join as members of the ANA.
  • 1912

    Kodak and Johnson & Johnson join as members of the ANA.
  • 1913

    P&G and GE join the ANA join as members of the ANA.
  • 1914

    ANA created the Audit Bureau of Circulations for print periodicals.
  • 1932

    Paul West becomes the ANA’s first full-time president.
  • 1934

    ANA and industry groups form the Traffic Audit Bureau.
  • 1936

    Advertising Research Foundation (ARF) founded with 4A's
  • 1960

    Peter W. Allport becomes the ANA’s second president.
  • 1984

    Dewitt F. Helm Jr. becomes the ANA's third president.
  • 1988

    ANA and other trade orgs combine to form the Ad Tax Coalition.
  • 1994

    John Sarsen becomes the ANA's fourth president.
  • 1996

    With a coalition of 40 advertisers, the FFPF was created.
  • 2003

    Bob Liodice becomes the ANA's fifth president.
  • 2010

    ANA celebrates its 100th year.
  • 2014

    ANA acquires BAA and BMA.
  • 2015

    AEF becomes a subsidiary of the ANA.


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