About the ANA

Leadership and Marketing Excellence

The ANA (Association of National Advertisers) provides leadership that advances marketing excellence and shapes the future of the industry. Founded in 1910, ANA's membership includes more than 600 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising. The ANA pursues “collaborative mastery” that advances the interests of marketers and promotes and protects the well-being of the marketing community.

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2013 ANA Annual Report

The ANA strongly believes that it has a responsibility not only to help our members, but also serve the industry.  We saw tremendous growth, accomplishment and progress, all captured in our 2013 Annual Report.

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Latest News

The ANA Launches Industry Study of Advertising Bot Fraud

The ANA (Association of National Advertisers) and online fraud detection firm, White Ops have launched ‘The Marketers’ Coalition’, a joint research initiative to determine the level of bot fraud occurring across the digital advertising industry. The coalition’s objective is to provide actionable data and insights which marketers can use to reduce bot fraud and improve marketing ROI. A new survey from the ANA (Association of National Advertisers), has found nearly two-thirds of client-side marketers—63 percent—plan to participate in branded entertainment projects in 2012, making branded entertainment a common marketing strategy for many companies.

Making Measurement Make Sense (3MS) Initiative Launches PSA Video Contest On Viewability

Continuing its campaign to educate the industry about the new digital advertising viewability standards, Making Measurement Make Sense (3MS) today launched a new PSA video contest, inviting advertising professionals and enthusiasts to develop videos that dramatize the issue of online ad viewability. To launch the competition, 3MS unveiled the second of its own PSA videos, dubbed ‘White Wall’, which brings to life a metaphor for paying for ads that are never seen.

Fair Shares: Family Brands and Social Engagement

In a webinar to the ANA Alliance for Family Entertainment (AFE), a consortium of the nation’s top advertisers, Tumblr shared new possibilities and inspired ways for leading family marketers to effectively connect with their audiences who are both young and young at heart.

ANA Welcomes Entries for 14th Annual Multicultural Excellence Awards

The ANA (Association of National Advertisers) is now accepting entries for its 14th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producing outstanding multicultural campaigns.

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Our Members

Membership includes representation from many of the country's leading organizations. See all of our member companies to find out if you are currently a valued member of the ANA.

Board of Directors

ANA's Board of Directors is comprised of leaders in the marketing industry. Please read about our current board.

ANA Magazine

Four times a year, ANA Magazine is distributed at no cost to 10,000+ senior marketers of member organizations.  Learn more about ANA Magazine and advertising opportunities.  The ANA Magazine Spotlight eMagazine is a new digital vehicle based on the success of the ANA's print publication.

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