The ANA (Association of National Advertisers) has issued an RFP to identify a third-party organization that can conduct a thorough and objective analysis of all media transparency issues.
The ANA (Association of National Advertisers) and the Advertising Educational Foundation (AEF) today announced that their boards of directors unanimously approved to join forces.
The ANA (Association of National Advertisers) is now accepting entries for its annual Multicultural Excellence Awards. The Multicultural Excellence Awards recognize outstanding multicultural advertising campaigns produced by marketers and their agencies. Winners will be announced at the 2015 ANA Multicultural Marketing & Diversity Conference presented by Time Inc., November 8-10 in Miami Beach, Florida.
The Association of National Advertisers (ANA) today advised its membership to transition their digital investment strategies to pay for digital advertisements that are measurably viewable. Speaking to a cross-industry audience at the 2015 ANA Advertising Financial Management Conference, ANA CEO Bob Liodice stated that marketers’ digital ad investments must satisfy the minimum Opportunity to See (OTS) requirements.