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Training

In today's changing marketing landscape, the development of top-tier talent has never been more important to our member companies. As our members acknowledge, training can mean the difference between a company/brand that maintains a competitive edge and one that fades into irrelevance. Each year, more than 5,000 marketers take advantage of our best-in-class training to hone their skills, advance their careers, and increase the knowledge of their teams.

How We Deliver

The ANA offers complimentary regional training workshops at locations across the country, led by respected client-side marketers and industry thought leaders with years of real-world experience. Members may also take advantage of onsite team training to elevate the marketing function within their companies either through our complimentary half-day training benefit program, or through customized programs designed for unique needs.

Half-Day Training Benefit

ANA Member companies, as part of their paid corporate membership, are offered one half-day workshop per membership year*. This benefit allows you to build the marketing effectiveness, efficiency, and ROI of your marketing teams.

To get started, download our Quick Start Guide to the Halfday Training Benefit or browse our course catalog.

*Associate members are entitled to this benefit once every two years of membership.

#Meet our Instructors

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Mark McNeilly

Mark McNeilly is a lecturer at the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill. He teaches branding in the Executive M.B.A. program and marketing in the ...

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Become an Instructor

If you're interested in joining the ANA Faculty, please contact Mark Liebert, vice president of content and faculty.  Include your resume, industry experience, and topical outline.  We're continually evaluating our portfolio of offerings and will do our best to respond to all submissions.