Instructors

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Nicole Ames

Founder and Principal at Twist IMC

Courses taught: IMC, Social Media, Digital Marketing

Twist IMC is a consultancy Nicole created to help corporations better understand and implement best-practice principles of integrated marketing and social media. Nicole gained deep client-side experience working at Fortune 500 companies such as Liberty Mutual and Western Union.

Michael Becker

Co-Founder and Managing Partner

mCordis, LLC

Courses taught: Mobile Marketing

Michael Becker is a passionate international marketing entrepreneur and evangelist. As a co-founder and managing partner of mCordis, he advises and educates organizations and their staff on marketing and content strategy as it relates to their overall mobile and digital marketing efforts. In addition to his work with mCordis, he advises a number of organizations, including Assurant Solutions, Shopper Army, Marketing EDGE, FunMobility, Somo, and Privowny. He is also a professor of mobile marketing at National University and is pursuing a doctorate in business administration at Golden Gate University.

Raymond Bednar

President and Founder

Hyperion Marketing Returns

Courses taught: Business Acumen: How to Get the C-Suite to Listen

Ray Bednar is president and founder of Hyperion Marketing Returns, which focuses on delivering significant value to client companies by providing marketing return on investment and return on objectives methodologies and processes which leverage all parts of an organization in order to optimize results from the broad array of current and potential marketing channels.

Paul Berney

Co-Founder and Managing Partner EMEA

mCordis, LLC

Courses taught: Mobile Marketing

Paul Berney is the managing partner EMEA and co-founder of mCordis, with more than ten years of experience in mobile marketing. He is a business leader in The Marketing Society, writing regularly for its blog; a fellow of the Institute of Direct and Digital Marketing (IDM); a member of the Chartered Institute of Marketing; and a mentor in the Marketing Academy. He is a recognized global thought leader in the mobile industry having worked with brands and agencies worldwide on mobile strategy. He has been a speaker at over 260 mobile events in 37 countries, to a combined audience of over 42,000 people.

Jake Breeden

Courses taught: Strategic Marketing

Jake Breeden teaches leaders at some of the world’s leading companies, including Cisco, Starbucks, Microsoft, Deloitte, HP, Google and IBM. A decade ago, Jake taught primarily in the area of strategic marketing and communications. Over the past ten years he has completed additional research and teaching in leadership, culminating in his forthcoming leadership book, Tipping Sacred Cows: Kick the Bad Work Habits That Masquerade As Virtues (Jossey-Bass, 2013). The book raises new questions about some of the workplace's most treasured bits of conventional wisdom. From bland balance to obsessive passion, Jake helps leaders prevent seemingly virtuous actions from leading to career-limiting unintended consequences.

Rex Briggs

Founder of Marketing Evolution

Courses taught: Measuring and Managing Marketing Performance

Marketing Evolution is a firm that helps clients measure advertising and marketing effectiveness. Inc. Magazine named Marketing Evolution the fastest growing marketing ROI measurement company in America. Briggs coauthored the critically-acclaimed book What Sticks, Why Advertising Fails and How to Guarantee Yours Succeeds. And was named one of the dozen “Best and Brightest” in media and technology by Adweek.

Marie Chan

Cross Practice Lead NA

MB Vermeer

Courses taught: Digital Innovation Lab- Organizing for Marketing in a Digital Age

Marie Chan is a seasoned marketing strategist with significant experience in global product launches, brand development, and brand building. At Millward Brown Vermeer, New York, Marie’s client experience includes consumer packaged goods, wines and spirits, beauty, electronics, over-the-counter health care, and insurance industries. She serves as the cross practice lead for North America, focused on Vermeer’s purpose, organization, and excellence solutions. Marie recently coauthored the “Winning with Purpose” white paper, a deep dive into the characteristics of purpose-led brands.

Brett Colbert

Chief Procurement Officer, MDC Partners

Courses taught: Procurement Beyond Savings

Brett Colbert spent over 15 years in executive management at both advertising and media agencies. These experiences gave him the foundation and unique perspective to successfully transition to marketing procurement in 2003. After leading Global Procurement teams at Time Warner, Nestlé and Anheuser-Busch InBev, Brett recently went back to his roots and joined MDC Partners as Chief Procurement Officer, based in their New York Innovation Centre.

Neil Cohen

Vice President of Marketing at Visage

Courses taught: IMC, Aligning Marketing to Sales

Neil Cohen has more than has 30 years of experience creating, building and managing brands for start-ups to Fortune 500 companies, including SEGA, Hilton, Arby’s and McDonalds. He is currently Vice President of Visage, and enterprise mobility management (EMM) SaaS company. For 12 years prior to Visage, Neil had been the principal of Cohen & Company, a San Francisco- based brand and marketing strategy firm that has done work for Yahoo!, Blue Shield, Friendster, San Francisco State University, SFO, Audience, Alibaba and more than 100 startups. Neil has held Vice President positions at SEGA, Hilton, Arby’s and Zircon Corporation and was a founding partner of Gelman & Gray Communications (purchased by Chiat Day) Douglas Consulting Group (purchased by Cohn & Wolf).

Richard Costello

Founder of MagicEcho

Courses taught: IMC, The Art and Science of Brand Building, Marketing Plan In a Day, Marketing Innovation

MagicEcho is a consultancy that facilitates retreats, strategy reviews and brainstorming sessions for boards of directors, management teams and industry groups as well as counsel on marketing strategy and planning. Richard leads seminars for the ANA School of Marketing on a variety of subjects, including branding, integrated marketing communications, new product development, marketing innovation and marketing planning.

Joanne Davis

President of Joanne Davis Consulting

Courses taught: Optimizing Agency Relations

The firm specializes in agency search and compensation, client/agency relationship optimization, training and coaching for marketers, and procurement. Clients include and have included ExxonMobil, Johnson & Johnson, Macy’s, Marriott International, Pfizer, Subway, and leading companies in multiple industries.

Marjorie Dufek

Director, Digital Marketing for Brown-Forman Corporation, and President, Amiga Marketing LLC.

Courses taught: Digital Marketing, Social Media

Ms. Dufek has held a wide range of management positions with Brown-Forman since 1985; she has led the development of digital strategy as part of Brown-Forman’s Digital Marketing team since 2000, blazing the trail for digital innovation throughout the Brown-Forman portfolio of brands. She led the Jack Daniel’s digital team from 2008 to 2012, and now leads the development of enterprise-wide digital marketing strategies, focused on web presence, digital advertising, and consumer relationship marketing through email and social channels.

Leslie Ehm

President & Chief Fire Starter, Combustion / Founder & Principal, Three Training

Courses taught: ThinkLab, Elevating Your Creative

Leslie Ehm has been working and living in the world of creative collaboration for over 25 years. A former musician and TV host turned advertising Creative Director, she founded Three Training – a company devoted to elevating ideation, collaboration and presentation skills for ad agencies and marketers. In addition to Three, Leslie is also President and Chief Fire Starter at Combustion – a training and development company that sets organizational productivity on fire through applied creativity.

Lauren Epshteyn

Advertising Sales Strategy Executive

Google

Courses taught: Google mLab: Transforming Your Mobile Marketing Customer Experience

Lauren Epshteyn is an advertising sales strategy executive at Google, where she leads the East Coast multiscreen performance marketing team. She is a frequent speaker and panelist on the state and future of mobile marketing. Previously, Lauren led Google’s retail vertical account management team, consulting with over 100 top-tier national retail accounts over the course of 6 years.

Ed Faruolo

Founder

VitaLincs LLC

Courses taught: Marketing Plan In A Day

Ed Faruolo founded VitaLincs to help clients increase their appeal within markets they serve through interactive workshops and strategic consulting. His clients include major corporations and new ventures, such as MD Insider and The Good For You Network. Workshops are particularly effective at harvesting internal knowledge and ownership. Ed has an exceptional track record for creating and securing sustainable market opportunities for new and existing business ventures. He led marketing for 3 Fortune 100 companies and brings a foundation of real-world experience and learning.

Barbara Ford

SVP, AMG Strategic Advisors

Courses taught: Optimizing Agency Relations

Barbara is a Senior Marketing/Advertising/MarCom executive with a broad base of brand building success working with leading advertising agencies and blue-chip companies, including Kraft, SC Johnson and DDB. She has experience building brands, launching new products, defining approaches for development of integrated marketing communication programs, leading cross-disciplined teams, and capturing sustainable savings to fund brand growth. Prior to AMG Strategic Advisors, Barbara served as Director of Marketing Services at SC Johnson & Son, Inc. where she was responsible for key functions in support of business dynamics and brand communications, including Media, Consumer Promotion/Shopper Marketing, Marketing Research, Analytics, Consumer Relations and Consumer Relationship Management.

Jillian Gibbs

Founder and CEO of APR

Courses taught: Optimizing Your Ad Production Dollars

APR is a global ad production consultancy that lists many of the world’s biggest brands as clients. Using an in-depth, collaborative approach to help advertisers get the most from their advertising production spend, Jillian has helped define new standards within the production industry throughout her 20 year career.

Harry J. Gold

Founder and Chief Executive Officer of Overdrive Interactive

Courses taught: Digital Marketing, Social Media

Overdrive Interactive is an award-winning digital marketing firm in Boston. Harry's primary mission is to create innovative online marketing programs and to share the strategies and tactics behind those programs. Overdrive serves leading brands including Harley-Davidson, Samsonite, General Electric, Topps, Bazooka Candy Brands, Cold-EEZE, Avid, Dow Jones, John Hancock, AXA, AAA, Vistaprint, EMC, and IBM.

Mitchell Goozé

Principal with the Customer Manufacturing Group

Courses taught: Strategic Marketing, Aligning Marketing with Sales, Customer Centricity

The Customer Manufacturing Group is a leading marketing/sales process management consultancy. In addition to process-related topics, including the alignment of marketing and sales, Mr. Goozé focuses on marketing strategy, innovation, and customer insights. He is the former president of four Teledyne companies and has worked as a marketing professional and been involved in the launch of several new-to-the-market consumer and technology products.

Wendell Grimsley

Courses taught: Assignment Briefing

Wendell Grimsley is a marketing professional with over 23 years of agency and client-side experience. His roots are firmly planted in Direct Marketing, having helped design and execute direct response programs for global brands such as Xerox, Steelcase, Infiniti Motorcars, and Epson.

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$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

Digital Innovation Lab: Organizing for Marketing in a Digital Age

New York, NY

Google mLab: Transforming Your Mobile Marketing Customer Experience

New York, NY

Media Strategy

New York, NY

Content Marketing

New York, NY

Elevating Your Creative

New York, NY

Integrated Marketing Communications

New York, NY

Google mLab: Transforming Your Mobile Marketing Customer Experience

(location pending), CA

How To Optimize Your Agency Partner Relationships

New York, NY

Marketing To The New Majority

New York, NY

Google mLab: Transforming Your Mobile Marketing Customer Experience

Chicago, IL

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Webinars

Programmatic Buying – Real Time Buying, Real Time Legal Problems

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CES Topline: What Marketers Need to Know

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Native Advertising – Hype or Hope?

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Refining Hispanic ROI in a Total Market World

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Increasing ROI with Programmatic

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