Advocacy on behalf of the marketing industry is the ANA’s ongoing commitment.

The ANA proactively takes stands on public issues and governmental actions that affect the marketing community's ability to operate in our free-market society. As a leading advocate for all client-side marketers, the ANA publicly underscores the immense economic value that marketing contributes to individuals and society at large. Equally important is our ongoing commitment to continuously seek ways to make the marketing process more efficient and effective, enabling marketers to maximize the return on their investments.

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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The Role of Advertising in America

Advertising occupies a major place in American society. Linked to the bedrock principles that shaped our nation—free speech, competition and individual choice—it has served the public since colonial times as a source of vital information about our open, market-based economy. Protected by the First Amendment, it informs the public, promotes competition, fuels economic growth, creates jobs and fosters a wide array of media choices for consumers.

The Role of Advertising in America (PDF)
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The Basics of Advertising Regulation (PDF)
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Patent Infringement Defense Insurance Program

ANA is introducing a program to provide members with focused patent infringement defense insurance protection for marketing and advertising activities. The insurance will permit the insured party to challenge the validity of the patent, or otherwise defend against the assertion, with greatly reduced out-of-pocket expense.

The Bot Baseline: Fraud in Digital Advertising

Bots are everywhere, but not in equal numbers. To view the joint ANA/White Ops study and other details, go here

IHS Global Insight Study and Advertising Taxes

Visit our page on the ad tax threat and the IHS Global Insight Report.

Government Relations News

European Court Rules EU-US Safe Harbor Agreement Invalid

In a landmark ruling this morning, the European Court of Justice declared the EU-US data-transfer agreement, known as the Safe Harbor, immediately invalid.

Illinois Governor Issues Amendatory Veto of Data Breach Bill

Illinois Governor Bruce Rauner has issued an amendatory veto of SB1833, the very broad data breach bill that was drafted by Attorney General Madigan and passed earlier this year by the General Assembly.

Marketers May Face Ad Tax Fight in Illinois

Governor Bruce Rauner and the Illinois General Assembly are locked in a heated battle over the state’s budget for the new fiscal year, which began on July 1st. During his successful election campaign last year, Rauner had proposed extending the sales tax to a number of services, including advertising on billboards, radio and television as well as ad agency services.

Report Finds Online Piracy Remains an Issue for Advertisers

Last month, the Digital Citizens Alliance and MediaLink LLC issued a report on the profitability of ad-supported online piracy, “Good Money Still Going Bad: Digital Thieves and the Hijacking of the Online Ad Business,” which found that revenues from ad-supported content theft remain basically unchanged since last year.

Ad Tax Proposed in North Carolina Senate

The leadership in the North Carolina Senate has developed a budget bill that would extend the sales tax (which is currently 4.75 percent) to advertising and several other services.

San Francisco Supervisors Approve Health Warnings on Beverage Ads

The San Francisco Board of Supervisors approved an ordinance on June 9 to require labels on advertisements for beverages, including certain sodas, sports drinks, energy drinks, and iced teas that have contain more than 25 calories from sweeteners per 12 ounces.

ANA Statement on Engel-Yoder Dear Colleague on Preserving Ad Deduction

Statement from Dan Jaffe, Group Executive Vice President of Government Relations in response to a letter from 87 Members of Congress to Speaker of the House John Boehner (R-OH) and Minority Leader Nancy Pelosi (D-CA) opposing proposals to amortize advertising deductions.

Illinois Data Breach Bill Passes the House

Yesterday SB1833, a bill that would dramatically increase the potential liability for marketers in the event of a data breach, passed by a vote of 63-52 in the Illinois House.

Illinois Data Breach Bill Passes the Senate

Legislation that would dramatically increase the potential liability for marketers in the event of a data breach was approved by the Illinois Senate today.

Illinois Data Breach Bill Presents a Serious Danger for Advertisers

Legislators in Illinois are currently considering a bill that would drastically increase advertisers’ liability in the event of a data breach.

ANA Files Comments with Senate Finance Committee on Tax Reform

ANA has filed comments with the Senate Finance Committee's Business Income Tax Working Group on tax reform, expressing our opposition to any change in the current full deductibility of advertising costs.

Reps. Blackburn, Welch Release Draft Data Security and Data Breach Bill

Last week, Reps. Marsha Blackburn (R-TN) and Peter Welch (D-VT) introduced a bipartisan draft bill on data security and data breach notification.

BAA files Comments with the FCC

The Brand Activation Association (BAA), a division of the ANA, has filed comments with the Federal Communications Commission (FCC) in support of the Commission’s proposed amendment to Section 73.1216 of the Rules Related to Broadcast Licensee-Conducted Contests (“Contest Rule”).

Better Business Bureau Updates Code of Advertising

The Better Business Bureau (BBB) today announced major updates to the BBB Code of Advertising to reflect changes in the ways advertisers reach consumers, including online and in social media.

Chairman Goodlatte Reintroduces Patent Troll Legislation

House Judiciary Committee Chairman Bob Goodlatte (R-Va.) has reintroduced the bipartisan Innovation Reform Act of 2015.

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Making Measurement Make Sense (3MS)

Making Measurement Makes Sense (3MS) is an ecosystem-wide partnership, directed by the ANA, 4A’s and IAB, to identify and define digital media currencies and the core metrics for planning, buying and evaluating brand advertising across all platforms

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OBA Background and Toolkit

Leading marketing and advertising industry associations have established a comprehensive, self-regulatory program and implemented consumer-friendly principles and enforcement standards regarding online behavioral advertising.

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ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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