Advocacy

Advocacy on behalf of the marketing industry is the ANA’s ongoing commitment.

The ANA proactively takes stands on public issues and governmental actions that affect the marketing community's ability to operate in our free-market society. As a leading advocate for all client-side marketers, the ANA publicly underscores the immense economic value that marketing contributes to individuals and society at large. Equally important is our ongoing commitment to continuously seek ways to make the marketing process more efficient and effective, enabling marketers to maximize the return on their investments.

Alliance for Family Entertainment

The ANA Alliance for Family Entertainment is a group of major national advertisers, supported by the Association of National Advertisers dedicated to finding, nurturing, developing and supporting family friendly programming.

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OBA Background and Toolkit

Leading marketing and advertising industry associations have established a comprehensive, self-regulatory program and implemented consumer-friendly principles and enforcement standards regarding online behavioral advertising.

SAG/AFTRA

ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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Government Relations News

ICANN Seeks Comment on Defensive Applications

ICANN has announced that it is seeking comment on defensive applications for new gTLDs.

ANA Proposes Constructive Way to Resolve Concerns About ICANN's Top-Level Domain Expansion Program

The Association of National Advertisers (ANA), the leader of the 160-member Coalition for Responsible Internet Domain Oversight (CRIDO), today praised two Congressmen, Bob Goodlatte, Chairman, House Judiciary Committee's Subcommittee on Intellectual Property, Competition and the Internet, and Howard Berman, Ranking Member, House Committee on Foreign Affairs, for sending an unequivocal letter to John Bryson, Secretary, Department of Commerce. The Goodlatte-Berman letter urges the DOC to take all steps necessary to encourage ICANN to undertake further evaluation and review before expanding the number of generic top-level domains (gTLDs) under ICANN's plan, set to begin January 12, 2012.

ANA Applauds Representatives Goodlatte and Berman for Urging Department of Commerce to Halt ICANN Domain Expansion Plan

ANA Applauds Strong Letter from FTC to ICANN Citing Major Concerns About Top-level Domain Expansion Program

The Association of National Advertisers (ANA) , the leader of the 160-member Coalition for Responsible Internet Domain Oversight (CRIDO), today praised the Federal Trade Commission (FTC) for sending a detailed, 15-page letter to ICANN’s Chairman of the Board of Directors, Dr. Stephen D. Crocker, and its President and CEO, Rod Beckstrom, expressing major concerns regarding ICANN’s plan to greatly expand generic top-level domains (gTLDs), starting January 12, 2012. The letter specifically highlights “the potential for significant consumer harm resulting from the unprecedented increase in gTLDs.”

ANA Testifies at House Hearing on IWG Proposal

ANA testified at a hearing on Wednesday before two Subcommittees of the House Energy and Commerce Committee on the food marketing proposal of the Interagency Working Group (IWG).

IWG Hints at “Significant Changes” to Food Ad Guidelines in Letter to Chairman Upton

The Secretary of Agriculture, the Secretary of Health and Human Services, and the Chairman of the Federal Trade Commission have sent a letter to Congressman Fred Upton (R-MI), Chairman of the House Energy and Commerce Committee addressing his recent letter in regard to the Interagency Working Group on Food Marketed to Children.

ANA Argues that FDA’s Graphic Warnings Rule For Tobacco Products Violates the First Amendment

ANA has filed a “friend of the court” brief in opposition to a series of graphic warnings required by the Food and Drug Administration (FDA) on all tobacco products and advertising.

Support Billboard Reform Law in Missouri General Assembly

If your company uses outdoor advertising in the State of Missouri to reach consumers, we urge you to contact members of the Missouri General Assembly in support of reasonable reform of the laws regulating billboards.

Update on Opposition to ICANN's Introduction of New Top Level Domains (TLDs)

ANA Files Comments with FTC on Dot Com Guidance

ANA, along with the Direct Marketing Association (DMA) has filed comments with the Federal Trade Commission (FTC) regarding its Dot Com Disclosures business guidance publication.

Important ANA Action in Regard to GTLDs and ICANN

ANA has written to the President of ICANN and the United States Department of Commerce expressing our concern with ICANN’s recent approval of a program that will vastly expand the availability of Generic Top Level Domain Names (GTLDs).

ANA Files Comments with FTC on IWG Guidelines

On July 14, ANA filed comments with the FTC in regard to the Interagency Working Group (IWG) report on food marketing to children.

Important New Data Clearly Show Impact of Proposed IWG Guidelines on Fragile Economic Recovery

The Sensible Food Policy Coalition, which represents advertisers, media and food and beverage marketers, has released important data showing how the guidelines for advertising proposed by the Interagency Working Group (IWG) on Food Marketed to Children would impact the U.S. economy.

ANA Files Comments With FDA

The Advertising Coalition (TAC), of which ANA is a founding member, filed comments on Monday with the FDA on its Notice on online drug promotion, including the use of social media to market prescription drugs.

Marketing Community Wins Second Major Victory in U.S. Supreme Court

In the case of Brown v. Entertainment Merchants Association, the Supreme Court has struck down a California law that restricted the sale or rental of violent video games to minors, holding that the law violates the First Amendment.

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers. The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced.

ANA Marketing News

Feb 3, 2012
166 Companies and Industry Groups Strongly Support “Do Not Sell” List for Brands as Part of ICANN’S Top Level Domain Expansion Program

Jan 23, 2012
ANA Survey Reveals Increase in Development, Execution and Effectiveness of Integrated Marketing Programs

Jan 22, 2012
America’s Newest Comedy Writer Found

Jan 20, 2012
Digital Advertising Alliance (DAA) Announces ‘Your AdChoices’ Consumer Education Campaign

Jan 11, 2012
ANA Urges NTIA to Support “DO NOT SELL” List for Brands as Part of ICANN’S Top Level Domain Expansion Program

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