Advocacy on behalf of the marketing industry is the ANA’s ongoing commitment.

The ANA proactively takes stands on public issues and governmental actions that affect the marketing community's ability to operate in our free-market society. As a leading advocate for all client-side marketers, the ANA publicly underscores the immense economic value that marketing contributes to individuals and society at large. Equally important is our ongoing commitment to continuously seek ways to make the marketing process more efficient and effective, enabling marketers to maximize the return on their investments.

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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The Role of Advertising in America

Advertising occupies a major place in American society. Linked to the bedrock principles that shaped our nation—free speech, competition and individual choice—it has served the public since colonial times as a source of vital information about our open, market-based economy. Protected by the First Amendment, it informs the public, promotes competition, fuels economic growth, creates jobs and fosters a wide array of media choices for consumers.

The Role of Advertising in America (PDF)
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The Basics of Advertising Regulation (PDF)
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The Bot Baseline: Fraud in Digital Advertising

Bots are everywhere, but not in equal numbers. To view the joint ANA/White Ops study and other details, go here

IHS Global Insight Study and Advertising Taxes

Visit our page on the ad tax threat and the IHS Global Insight Report.

Government Relations News

Illinois Data Breach Bill Passes the Senate

Legislation that would dramatically increase the potential liability for marketers in the event of a data breach was approved by the Illinois Senate today.

Illinois Data Breach Bill Presents a Serious Danger for Advertisers

Legislators in Illinois are currently considering a bill that would drastically increase advertisers’ liability in the event of a data breach.

ANA Files Comments with Senate Finance Committee on Tax Reform

ANA has filed comments with the Senate Finance Committee's Business Income Tax Working Group on tax reform, expressing our opposition to any change in the current full deductibility of advertising costs.

Reps. Blackburn, Welch Release Draft Data Security and Data Breach Bill

Last week, Reps. Marsha Blackburn (R-TN) and Peter Welch (D-VT) introduced a bipartisan draft bill on data security and data breach notification.

BAA files Comments with the FCC

The Brand Activation Association (BAA), a division of the ANA, has filed comments with the Federal Communications Commission (FCC) in support of the Commission’s proposed amendment to Section 73.1216 of the Rules Related to Broadcast Licensee-Conducted Contests (“Contest Rule”).

Better Business Bureau Updates Code of Advertising

The Better Business Bureau (BBB) today announced major updates to the BBB Code of Advertising to reflect changes in the ways advertisers reach consumers, including online and in social media.

Chairman Goodlatte Reintroduces Patent Troll Legislation

House Judiciary Committee Chairman Bob Goodlatte (R-Va.) has reintroduced the bipartisan Innovation Reform Act of 2015.

Deceptive Advertising Ban Upheld by U.S. Court of Appeals

On January 30, 2015, the U.S. Court of Appeals for the District of Columbia Circuit ruled that POM Wonderful LLC’s claims that its pomegranate products combat heart disease, prostate cancer and erectile dysfunction aren’t adequately backed by research.

Data Security Legislation Proposed by New York Attorney General

New York Attorney General Eric Schneiderman announced on January 15 that he intends to propose legislation to rewrite the state’s data security law.

2014 Compendium of Legislative, Regulatory, and Legal Issues Affecting Advertising

The 2014 ANA Compendium of Legislative, Regulatory, and Legal Issues Affecting Advertising is now available.

ANA Calls on Nevada Congressional Delegation to Oppose Ad Tax Proposals

Yesterday, ANA sent letters to the members of the Nevada Delegation to Congress marking the start of the annual International Consumer Electronics Show which begins today with over 150,000 attendees in Las Vegas.

IWG Prohibition Remains in 2015 Spending Bill

The 2015 ominbus spending bill retains the requirement that the Federal Trade Commission must complete a cost/benefit analysis before completing the Interagency Working Group for Food Marketed to Children (IWG) report.

ANA Files Comments in Opposition to GAC Geographic Names Proposal

This morning, ANA filed comments to ICANN regarding the proposal from the Governmental Advisory Committee (GAC) Sub-Group on Geographic Names to expand GAC control over the assignment of geo-based names through the creation of ill-defined new sources of GAC and local government objections.

FDA Plans Major New Studies on DTC Advertising

Earlier this month, the FDA announced its plans to undertake three new studies relating to direct-to-consumer (DTC) advertising.

Marketers May Face Ad Tax Fight in Illinois Next Year

Early in his successful campaign, Bruce Rauner, the Republican governor-elect in Illinois, proposed extending the sales tax to a number of services, including advertising on billboards, radio and television as well as ad agency services.

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Making Measurement Make Sense (3MS)

Making Measurement Makes Sense (3MS) is an ecosystem-wide partnership, directed by the ANA, 4A’s and IAB, to identify and define digital media currencies and the core metrics for planning, buying and evaluating brand advertising across all platforms

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OBA Background and Toolkit

Leading marketing and advertising industry associations have established a comprehensive, self-regulatory program and implemented consumer-friendly principles and enforcement standards regarding online behavioral advertising.

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ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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