The ANA proactively takes stands on public issues and governmental actions that affect the marketing community's ability to operate in our free-market society. As a leading advocate for all client-side marketers, the ANA publicly underscores the immense economic value.

2016 ANA Advertising Law & Public Policy Conference

Join us in Chicago for the twelfth annual ANA Advertising Law & Public Policy Conference. Hear keynotes from Illinois Attorney General Lisa Madigan and FTC Bureau of Consumer Protection Director Jessica Rich, as well as from leading client-side marketers and top legal minds on the pressing advertising law issues at the intersection of law and technology.


Wednesday, April 6 and Thursday, April 7, 2016


Westin Chicago River North, Chicago, Ill.


New IHS Economics and Country Risk Study

The study, conducted by IHS Economics and Country Risk, demonstrates the importance of advertising as a driving force in the United States economy. According to the study, in 2014 advertising contributed $3.4 trillion to the U.S. GDP, comprising 19 percent of the nation’s total economic output, and supported 20 million, or 14 percent, of the 142 million jobs in the U.S.
The study provides the ability to determine advertising’s impact in every state and congressional district in the U.S.

ANA Regulatory Rumblings

11th Hour US-EU Deal Protects Online Advertising Industry, But Storm Clouds Ahead Posted: Feb 5, 2016 2:30pm ET
In a last minute major push to maintain the ability for companies to transfer consumer data between the European Union and the United States, negotiators from both continents finally have come to an agreement – the new “EU-US Privacy Shield.”

On the Road to Morocco Posted: Feb 4, 2016 9:15am ET
Before the ICANN CEO, Fadi Chehade, leaves ICANN at the end of March, he will preside over his last ICANN meeting in Marrakesh, Morocco starting in early March. The twin projects of Accountability and Transition still loom large, but now the details need to be finalized in order to meet the current timeline. 


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Role of Advertising in America

Advertising occupies a major place in American society. Linked to the bedrock principles that shaped our nation—free speech, competition and individual choice—it has served the public since colonial times as a source of vital information about our open, market-based economy.
The Role of Advertising in America (PDF)
The Basics of Advertising Regulation (PDF)

Legal Affairs Committee

The Legal Affairs Committee was created in 2003 to address, discuss, and seek solutions to the numerous legal, regulatory and legislative issues advertisers face that relate to challenges to their advertising content and practices. All ANA members with an interest in the legal and regulatory issues confronting advertising and marketing are welcome to join. 

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