Advocacy

Advocacy on behalf of the marketing industry is the ANA’s ongoing commitment.

The ANA proactively takes stands on public issues and governmental actions that affect the marketing community's ability to operate in our free-market society. As a leading advocate for all client-side marketers, the ANA publicly underscores the immense economic value that marketing contributes to individuals and society at large. Equally important is our ongoing commitment to continuously seek ways to make the marketing process more efficient and effective, enabling marketers to maximize the return on their investments.

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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The Role of Advertising in America

Advertising occupies a major place in American society. Linked to the bedrock principles that shaped our nation—free speech, competition and individual choice—it has served the public since colonial times as a source of vital information about our open, market-based economy. Protected by the First Amendment, it informs the public, promotes competition, fuels economic growth, creates jobs and fosters a wide array of media choices for consumers.

The Role of Advertising in America (PDF)
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The Basics of Advertising Regulation (PDF)
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IHS Global Insight Study and Advertising Taxes

Visit our page on the ad tax threat and the IHS Global Insight Report.

Government Relations News

ANA Joins Three Other Associations in Letter to House Subcommittee on Demand Letters

On April 8, ANA joined the National Retail Federation (NRF), the Direct Marketing Association (DMA), and the American Association of Advertising Agencies (4A’s) in a letter to Reps. Lee Terry (R-NE) and Jan Schakowsky (D-IL), the Chairman and ranking member of the House Energy and Commerce Committee’s Subcommittee on Commerce, Manufacturing, and Trade.

Terrell McSweeny Confirmed by Senate to FTC

Terrell McSweeny was confirmed today on a 95-1 vote to be a commissioner of the Federal Trade Commission. This brings the FTC back up to a full five-person commission for the first time in over a year.

ANA Files Comments on White House Study of “Big Data”

ANA has filed comments in response to a request from the White House's Science and Technology Policy Office's request for information on how the use of "big data" affects the American public.

House Ways and Means Chairman Dave Camp Releases Draft Tax Reform Legislation

As expected, Chairman Dave Camp of the House Ways and Means Committee released a draft tax reform proposal today. As we had heard, Chairman Camp’s plan would require the amortization of certain advertising expenses beginning in 2015.

Chairman Dave Camp Will Release Tax Reform Draft Proposal Next Week – WE NEED YOUR HELP

All indications are that Chairman Dave Camp of the House Ways and Means Committee will release a discussion draft tax reform proposal next week.

ANA Files Comments with Senate Finance Committee in Opposition to Ad Tax Proposal

ANA filed comments with the Senate Finance Committee on Friday in opposition to Chairman Baucus’ draft proposal to amortize 50 percent of the tax deductibility of advertising expenses over a five year period.

New Study Underscores Advertising’s Role as a Critical Driver of the U.S. Economy

Advertising is a driving force in the U.S. economy, serving as a generator of job creation and sales, according to a new study commissioned by the Association of National Advertisers (ANA) and The Advertising Coalition, which represents advertisers, advertising agencies, and media companies.

ANA Joins Letter Urging Senate to Adopt Legislation to Deal with Patent Trolls

ANA has joined four other associations in sending a letter to Senate Judiciary Committee Chairman Patrick Leahy (D-VT) and Ranking Member Charles Grassley (R-IA) in support of provisions in S. 1720, the Patent Transparency and Improvements Act.

FTC Seeks Public Comment on Issues Raised at Recent “Internet of Things” Workshop

In response to its recent “Internet of Things” workshop on November 19th (focusing on security and privacy issues related to consumer goods connected to the Internet), the FTC announced it is seeking public comment on issues discussed at the workshop.

Potential Changes in Deductibility of Advertising Expenses within Tax Reform Legislation Would Only Serve to Stifle Economic Activity

Senator Max Baucus (D-MT), Chairman of the U.S. Senate Finance Committee, today released his discussion draft of tax reform legislation that includes a provision that will, if enacted, severely impact the economy and lead to significant job loss. This provision would allow advertisers to deduct only 50 percent of all advertising expenses in the first year and amortize the remaining 50 percent over the next five years.

Senate Finance Committee Chairman Max Baucus Releases First Tax Reform Draft Proposal

Chairman Max Baucus (D-MT) of the Senate Finance Committee has released the first of several forthcoming draft proposals for tax reform.

Senate Judiciary Committee Chairman Patrick Leahy Introduces Bipartisan Patent Troll Legislation

On Monday, November 18th, Chairman Patrick Leahy (D-VT) of the Senate Judiciary Committee, along with Senators Mike Lee (R-UT) and Sheldon Whitehouse (D-RI), introduced the Patent Transparency and Improvements Act of 2013.

“Do Not Track Kids Act of 2013” Introduced in Congress

Two powerful members of Congress have introduced legislation that would impose new restrictions on the collection of personal information from teenagers in the online environment.

Senator Rockefeller Introduces the Consumer Choice in Online Video Act

On November 12th, Chairman Jay Rockefeller (D-WV) of the Senate Commerce Committee introduced S.1680, the Consumer Choice in Online Video Act.

Terrell McSweeny Nomination Advanced to Full Senate

On Tuesday, November 12th, the Senate Commerce Committee advanced the nomination of FTC Nominee Terrell McSweeny to the full Senate.

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Making Measurement Make Sense (3MS)

Making Measurement Makes Sense (3MS) is an ecosystem-wide partnership, directed by the ANA, 4A’s and IAB, to identify and define digital media currencies and the core metrics for planning, buying and evaluating brand advertising across all platforms

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OBA Background and Toolkit

Leading marketing and advertising industry associations have established a comprehensive, self-regulatory program and implemented consumer-friendly principles and enforcement standards regarding online behavioral advertising.

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SAG/AFTRA

ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment is a group of major national advertisers, supported by the Association of National Advertisers dedicated to finding, nurturing, developing and supporting family friendly programming.

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