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Upcoming Events
Columbia Records: Music Goes Social
Wednesday, May 23, 2012
WEBINAR
The Roadmap To Becoming A Data-Driven Brand
Wednesday, May 23, 2012
WEBINAR
Integrated Marketing @ St. Jude Children's Research Hospital (Members Only Conference)
Wednesday, May 23, 2012
Memphis , TN
A Taste Of How The Coca-Cola Company Is Using Social Media Marketing To Connect With Consumers (Digital & Social Media Series)
Wednesday, May 30, 2012
WEBINAR
Learn How Sharpie Launched An Integrated Marketing Campaign To Engage Consumers
Wednesday, May 30, 2012
WEBINAR
The Found Money of State Commercial Production Incentives
Wednesday, June 6, 2012
WEBINAR
Recent Blog Posts
Marketing to Asian Americans and Insights from the 3AF Conference
May 21, 2012
Insights from the 3AF (Asian American Advertising Federation) Asian Marketing Summit in Las Vegas.
Ad-ID and the Digital Slate
April 25, 2012
The marketing industry doesn't currently have a common system for coding digital advertising assets. Bob Liodice, president and CEO of the ANA, discusses why it's important to adopt a common coding system and how utilizing Ad-ID can substantially enhance the productivity of the marketing supply chain and the measurement capabilities of the marketing community.
Key Congressional Leaders Strongly Question Proposed Food Ad Guidelines
September 13, 2011
An important letter was sent yesterday (September 12, 2011) to the heads of the Department of Health and Human Services (HHS), the Department of Agriculture (USDA) and the Federal Trade Commission (FTC) on the Interagency Working Group on Food Marketed to Children’s (IWG) proposed guidelines for food marketed to children.
Old Ways Can Still Work – sometimes even better than new ways
July 26, 2011
Just because it's new doesn't make it better. In how many other areas are the old ways, when used by experts, are still best?
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