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Insights of the Week

Happiness Flag

With an experiential and social campaign, Coca-Cola successfully connected with World Cup fans, regardless of country or team. See how the brand made this happen.

The Changing Face of B2B Marketing

Google reveals changes in B-to-B marketing and debunks some widely held beliefs about the B-to-B landscape.

Men and Women Have Different Spending Priorities

A majority of men and women are positive about their personal finances, but have different perspectives about spending proclivity and priorities.

Vita Coco: Connecting Through Culture

Vita Coco is the category leader in U.S. coconut water sales. Learn the brand’s strategy for success, framed against 10 key moments in its history.

Developing Content Strategy from Journey Maps

By using journey maps to inform their content strategies, marketers can create content that consumers are actually seeking rather than what the marketing team thinks they should have.

2015 ANA Advertising Financial Management Conference
A 3-Minute Overview

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