Infobesity: It’s Called Big Data for a Reason
Infobesity, the modern affliction of too much data, was identified by Marketing2020 as one of the top challenges facing marketers around the world. See more findings from the survey, which also found that companies that leverage each consumer interaction to improve marketing effectiveness showed real business results.
Maximizing Mobile’s Impact in the Marketing Mix
To deal with marketers’ issue of being able to measure the impact of mobile on the marketing mix, the Mobile Marketing Association tested SMOX.Me to build awareness for a new device offering from AT&T. This research study reveals how marketers can effectively measure the impact of mobile spend.
Market Research Project Management Tool
This customizable template allows you to keep every moving piece of your project on schedule. Use this tool to assist in managing your market research project based on Stage, Department, Task, Owner, and Status.
Marketing Channel Ranking Tool
Use this tool to rank marketing channels based on their brand promotion quality, lead quality, and cost or event to determine which are the best fits for promoting your business.