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Marketing Maestros

Marketing to Asian Americans and Insights from the 3AF Conference

May 21, 2012

Insights from the 3AF (Asian American Advertising Federation) Asian Marketing Summit in Las Vegas.


Marketing Musings

Ad-ID and the Digital Slate

April 25, 2012

The marketing industry doesn't currently have a common system for coding digital advertising assets. Bob Liodice, president and CEO of the ANA, discusses why it's important to adopt a common coding system and how utilizing Ad-ID can substantially enhance the productivity of the marketing supply chain and the measurement capabilities of the marketing community.


Regulatory Rumblings

Key Congressional Leaders Strongly Question Proposed Food Ad Guidelines

September 13, 2011

An important letter was sent yesterday (September 12, 2011) to the heads of the Department of Health and Human Services (HHS), the Department of Agriculture (USDA) and the Federal Trade Commission (FTC) on the Interagency Working Group on Food Marketed to Children’s (IWG) proposed guidelines for food marketed to children.


The Next Step

Old Ways Can Still Work – sometimes even better than new ways

July 26, 2011

Just because it's new doesn't make it better. In how many other areas are the old ways, when used by experts, are still best?


Our Tweets

Video is the fastest growing online advertising format with spending expected to increase 54.7% yoy in 2012 according to eMarketer

This month's issue of the ANA eMag explains how 2 harvest consumer data 2 find the right custmr segmnts 4 ur brand. htt​p:/​/t.​co/​u3G​Gui​bY

Insight from Forrester at ANA's Mobile Marketing Conference: stop thinking "mobile phone" and start thinking "untethered technology"

Learn how to manage the digital pipeline @ r 2012 ANA Digital & Social Media Conference presented by @MeredithCorp: htt​p:/​/t.​co/​zVC​UoB​NZ

Read our latest blog Marketing to Asian Americans and Insights from the 3AF Conference htt​p:/​/t.​co/​E4H​ReQ​Vw

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