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Insights of the Week

ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices – Hispanic Consumers

This ANA/AFE study was conducted to shed light on media consumption habits and practices among Hispanic consumers. The survey found that 61 percent of Hispanic parents believe television helps them be better parents and 45 percent only allow their children to use devices while under supervision.

Red Roof Inn Turns Flight Cancellations into Customers

During one of the worst winters in decades, Red Roof Inn was able to significantly increase business and stay at the top of last-minute hotel searches by using technology to aggregate flight cancellation information in real time and target travelers.

Defining Online Ad Success: How Benchmarks are Shifting as Advertisers Take Aim

The differences in online behavior of different consumer groups make it more difficult to reach some consumers than others. A recent analysis of Nielsen Online Campaign Ratings shows that a dip in the percentage of ad impressions reaching their intended audience correlates with a shift toward narrower, more focused campaign audiences from broader demographic segments.

Marketing2020: Big Data and Analytics Survey Report

Marketing2020 found that the vast majority of over- and underperforming companies expect the availability of more data to have a high level of impact on their business in the coming years. Read the report for more findings from this study.

Travel Brilliantly

To connect with the next generation of travelers, Marriott launched a content marketing campaign with the help of three digital media partners: Wired, Mashable, and Fast Company. The campaign was designed to highlight the brand’s rebranding and its innovative role in the future of travel.

T-Mobile's CMO, Mike Sievert:
Disrupting a Category by Putting the Customer First

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Enhancing Digital Ad Viewability


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Measuring the Impact of TV Ad Receptivity


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