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Upcoming Events
CMO Conversation With Karen Quintos of Dell (CMO Series)
Tuesday, February 14, 2012
WEBINAR
How TerraCycle Helps P&G, Target & Others Find Marketing Magic in the Local Landfill
Wednesday, February 15, 2012
WEBINAR
Working Effectively With Your Public Relations Firms (Procurement Series)
Wednesday, February 15, 2012
WEBINAR
2012 ANA TV & Everything Video Forum presented by Google
Thursday, February 16, 2012
New York , NY
Social Media @ Electronic Arts (Members Only Conference)
Wednesday, February 22, 2012
Redwood City , CA
Integrated Marketing - Barriers & Opportunities
Wednesday, February 22, 2012
WEBINAR
Recent Blog Posts
Marketers Bullish on Set-top Box Data
February 8, 2012
Marketers are optimistic on the future application of set-top box data to help guide television media purchasing decisions. That is one of the key findings in the latest ANA/Forrester Research survey that asked national advertisers about their attitudes towards television and video advertising and the impact new technologies will have on their advertising budgets.
ICANN: The Goverment Steps Forward
December 20, 2011
After months of opposition against ICANN’s domain name expansion program by the ANA, businesses, and organizations, the government has stepped forward to take a closer look at ICANN’s proposition. Watch Bob Liodice, president and CEO of the ANA, discuss the measures the government is taking to ensure ICANN’s domain name expansion program will do no harm to brands worldwide.
Key Congressional Leaders Strongly Question Proposed Food Ad Guidelines
September 13, 2011
An important letter was sent yesterday (September 12, 2011) to the heads of the Department of Health and Human Services (HHS), the Department of Agriculture (USDA) and the Federal Trade Commission (FTC) on the Interagency Working Group on Food Marketed to Children’s (IWG) proposed guidelines for food marketed to children.
Old Ways Can Still Work – sometimes even better than new ways
July 26, 2011
Just because it's new doesn't make it better. In how many other areas are the old ways, when used by experts, are still best?
Our Tweets
global marktng stars @CocaCola @L'Oréal @Unilever + more will share insights @ r Global Marktng Conf prsntd by @nytimes bit.ly/yXRJlk
Learn how @CocaCola keeps the brand fresh and evolving @ our Global Marktng Conf prsntd by @nytimes beginning March 13 bit.ly/yXRJlk
Get solutions 2 the challenges you face as a global marketer @ r Global Marktng Conf prsntd by @nytimes htt
ANA Members: Presentations & Snapshots from last weeks Marktng from Millennials to Baby Boomers conf. are up on the MKC site bit.ly/zjoTQF
How Macy's wooed Millennials: "don't underestimate the power of free pizza" htt
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NBCU study reveals 8 unique mom segments. What type are you? htt
