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Insights of the Week

The Creative Group: 2015 Salary Guide

See the salary data for more than 125 interactive, design, marketing, advertising, and PR positions, a formula for localizing salaries by market, hiring trends, and best practices, and more.

Infographics: 2014 Shifts in Mobile Marketing

An ANA survey on mobile marketing found that three in five marketers say their companies have both apps and mobile-enabled websites. See more infographics from the study findings.

Increasing ROI with Programmatic

Limited transparency and uncertain data ownership hinder programmatic success. Michael Greene, director of research at Audience Science explains why and shares how advertisers can overcome these obstacles.

The Next Frontier

Many B-to-B marketers have begun to embrace mobile as a critical part of their businesses. Before jumping into this complex arena, here are some things to consider.

Content Quality Checklist

Use this checklist to monitor content to ensure that what is published adhered to certain pre-defined quality standards.

2015 BAASH - Brand Activation Annual Showcase
A 3-Minute Overview

For more videos, visit our free video library (including ANA Onsite Insights video interviews.) Members can choose from a wider collection of videos in our Marketing Knowledge Center Video Catalog.

Member Access

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