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Recent Blog Posts

Marketing Maestros

Marketers Bullish on Set-top Box Data

February 8, 2012

Marketers are optimistic on the future application of set-top box data to help guide television media purchasing decisions. That is one of the key findings in the latest ANA/Forrester Research survey that asked national advertisers about their attitudes towards television and video advertising and the impact new technologies will have on their advertising budgets.


Marketing Musings

ICANN: The Goverment Steps Forward

December 20, 2011

After months of opposition against ICANN’s domain name expansion program by the ANA, businesses, and organizations, the government has stepped forward to take a closer look at ICANN’s proposition. Watch Bob Liodice, president and CEO of the ANA, discuss the measures the government is taking to ensure ICANN’s domain name expansion program will do no harm to brands worldwide.


Regulatory Rumblings

Key Congressional Leaders Strongly Question Proposed Food Ad Guidelines

September 13, 2011

An important letter was sent yesterday (September 12, 2011) to the heads of the Department of Health and Human Services (HHS), the Department of Agriculture (USDA) and the Federal Trade Commission (FTC) on the Interagency Working Group on Food Marketed to Children’s (IWG) proposed guidelines for food marketed to children.


The Next Step

Old Ways Can Still Work – sometimes even better than new ways

July 26, 2011

Just because it's new doesn't make it better. In how many other areas are the old ways, when used by experts, are still best?


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