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Insights of the Week

Capitalizing on Change: Skills for a New Era of B2B Marketing

As fast-paced technology changes the face of marketing, marketers face greater demands to integrate traditional competencies with new skill sets. This paper explores these demands.

Advertising Is Going Native

A recent ANA survey found that a large majority of marketers use media agencies to help manage their native advertising. Media agencies were also identified as the most valuable resource. Read the full report for more findings.

Top Trends Predicted For Digital Advertising In 2015

“Brands want holistic omni-device targeting, and mobile-only won’t move the needle,” writes Eric Bosco in this article on digital advertising trends for 2015.

Stoli Digital Marketing Case Study

With consumer research, Stoli created a campaign to distinguish its brand in its category. Read how user-generated content, online video, and apps have become part of the brand’s engagement efforts.

How-To Guide: Selecting Content Types for Video

Learn how to align your video content choices with your audience, the most successful types of video content, and the benefits associated with each content type.

Digitization of User Data:
Defining the User and the User Experience

For more videos, visit our free video library (including ANA Onsite Insights video interviews.) Members can choose from a wider collection of videos in our Marketing Knowledge Center Video Catalog.

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Upcoming Events

2015 Member Annual Pass

Various  

Brand Activation Demystified: Promotion Marketing

Webinar  

Digital Marketing Members Only Conference - Hosted by WWE

New York , NY

Hyperlocal: Understanding this Mobile Marketing Opportunity

Webinar  

2015 ANA Media Leadership Conference presented by Google

Hollywood , FL

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Upcoming Local Events

Marketing Alliance of Philadelphia (MAP) Networking Event

Philadelphia, PA

Lightning Round: Speed Interview & Resume Review Student Event

Milwaukee, WI

Marketing Trends for 2015: Senior Executive Panel

Cleveland, OH 

Measuring and Maximizing Lead Gen Marketing ROI

Red Bank, NJ

Marketing Operations Executive Summit

Carlsbad, CA