Putnam Investments: In-House Video Production
The use of an in-house studio for video production has allowed Putnam Investments to expand its content offerings and generate ROI. Maureen Hartigan, director of marketing communications at Putnam Investments, shares best practices on the company’s video production process.
Technology Keynote: The Future of Marketing
Rishad Tobaccowala, chair of DigitasLBi and Razorfish, explores how and why marketing is changing, the trends that will shape the future of marketing, and how marketers need to reinvent themselves to remain relevant in the industry.
Buyer Persona Template
To gain a precise understanding of buyer behavior and characteristics, use this template to identify common pain points for each of your fictional buyer personas.