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Insights of the Week

Advertising Law

The marketing industry continues to evolve and each new platform, channel, and device brings with it legal ramifications. This ANA brief addresses digital and mobile privacy, legal considerations for brands on social devices, and dealing with false advertising suits, among other topics.

Millennials Spearhead Turn Toward Privacy

Millennials are aware that companies closely track everything from behavior to buying patterns to social connections. While this has not stopped them from using tech products or social platforms, revelations that companies manipulate use experiences for research purposes has raised suspicions among them.

Big Data, Big Problems

Concerns over online privacy and security continue to challenge the marketing community. The ANA’s Dan Jaffe shares some important developments in the privacy arena.

Top Digital Trends

Geoff Ramsey, chairman and co-founder of eMarketer, shares data and insights behind this year’s most important trends in digital media, including content marketing and the evolution of programmatic buying.

Content Marketing Budget Template

Including three charts to document spend summary, category breakdown, and actual versus budget, this easy-to-use template is designed to help set and track your content marketing budget.

Equinox's CMO and SVP, Carlos Becil,
Talks About a Brand's Digital Voice

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