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Insights of the Week

State of Montana Turns $25,000 Investment into $6.9 million

To reach skiers unaware of what its state had to offer, the Montana Office of Tourism launched a location-based mobile advertising campaign with incredible success.

GE: Reinventing Storytelling for Business-to-Business

Here’s how GE rebranded itself with a social media campaign focused on storytelling.

The Monster that Is B-to-B Advertising

Through case studies, John Osborn, president and CEO at BBDO, explains how the agency developed engaging and effective B-to-B advertising based in visual storytelling.

Millennials: Top Trends and Strategies

This presentation covers new marketing strategies that win with Millennials and best practices for engaging them, insights into this generation as new parents, and trends that influence consumer behavior and attitudes.

Measuring the Impact of Online Video on Brand Metrics

Measuring brand metrics in near real time is instrumental in driving more effective brand spend. Here are insights into how YouTube ads are performing for advertisers and how this data can be applied.

The ANA's BMA15
A 3-Minute Overview

For more videos, visit our free video library (including ANA Onsite Insights video interviews.) Members can choose from a wider collection of videos in our Marketing Knowledge Center Video Catalog.

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Upcoming Events

Experiential Marketing: The Value of Brand Experiences

Webinar  

Are You Covered? Understanding Vendor Endorsements

Webinar  

How to Rediscover the Lost Art & Science of Product Sampling

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Top Agency Management Trends for Marketers

Webinar  

2015 ANA Digital & Social Media Conference presented by Meredith

Rancho Palos Verdes , CA

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Upcoming Local Events

July BMA Meet-Up

Denver, CO

SoCal Summer Mixer "Refresh" Series: Pasadena

Pasadena, CA

New & Prospective Member Breakfast Orientation

Denver, CO

Programmatic NOW Conference

Denver, CO

SoCal Summer Mixer "Refresh" Series: San Diego

San Diego, CA