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Upcoming Events
Marketing from Millennials to Baby Boomers @ Sony/Columbia Records (Members Only Conference)
Tuesday, January 31, 2012
New York , NY
Best Practices in Internal Communications
Wednesday, February 1, 2012
WEBINAR
Crayola: Finding Your True North
Wednesday, February 8, 2012
WEBINAR
CMO Conversation With Karen Quintos of Dell (CMO Series)
Tuesday, February 14, 2012
WEBINAR
Getting Creative With Garbage
Wednesday, February 15, 2012
WEBINAR
Working Effectively With Your Public Relations Firms (Procurement Series)
Wednesday, February 15, 2012
WEBINAR
Recent Blog Posts
Measure What Matters for Integrated Marketing
January 20, 2012
There’s a line in this business that goes something like, “What matters get measured and what gets measured matters.” In ANA’s latest integrated marketing survey we asked two questions on performance review measurements:
ICANN: The Goverment Steps Forward
December 20, 2011
After months of opposition against ICANN’s domain name expansion program by the ANA, businesses, and organizations, the government has stepped forward to take a closer look at ICANN’s proposition. Watch Bob Liodice, president and CEO of the ANA, discuss the measures the government is taking to ensure ICANN’s domain name expansion program will do no harm to brands worldwide.
Key Congressional Leaders Strongly Question Proposed Food Ad Guidelines
September 13, 2011
An important letter was sent yesterday (September 12, 2011) to the heads of the Department of Health and Human Services (HHS), the Department of Agriculture (USDA) and the Federal Trade Commission (FTC) on the Interagency Working Group on Food Marketed to Children’s (IWG) proposed guidelines for food marketed to children.
Old Ways Can Still Work – sometimes even better than new ways
July 26, 2011
Just because it's new doesn't make it better. In how many other areas are the old ways, when used by experts, are still best?
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