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Insights of the Week

B-to-B Sales Tools for a Digital World: Leveraging Digital Marketing Principles to Boost Strategic Sales

The traditional sales process needs to reflect the digital age even as changing consumer behaviors impact the sales tools and content used by B-to-B marketers.

McCormick & Co.’s Content Marketing Innovation Story

By focusing on consumer stories, McCormick made content marketing an integral part of its overall strategy and drove brand engagement.

B-to-B Video: The Comedy Writes Itself

Tim Washer, comedy writer and senior marketing manager of social media at Cisco, shares tips for using humor in creating quality videos and creative challenges brands face.

Marketing Imperatives for a B-to-B Digital Marketing Program

To improve its efforts, CDW leveraged insights from its customers and incorporated these marketing imperatives into its digital ad program.

Big Names Take on Programmatic

This report from Centro explores the adoption of programmatic buying among big brands and digital publishers and looks at the rise of the programmatic media specialist in media agencies.

The ANA's Digital and Social Media Conference
A 3-Minute Overview

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