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Insights of the Week

MasterCard: Leveraging Media to Connect to Consumers

MasterCard’s “Priceless” campaign, instrumental in driving deeper consumer engagement, has shifted from using media for awareness to inciting action and adding value.

Research Report: 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers

This 2014 ANA survey set out to find how marketers in charge of media budgets are coping with the rise of digital media and the increased use of new, automated, and impression-by-impression platforms.

Driving Value and Innovation

Lowell Turner, global procurement director of marketing at Kimberly-Clark Corporation, shares key steps for driving successful collaboration between marketing and procurement.

Change Management Strategy Scorecard

This scorecard is designed to help organize objectives, programs, initiatives, and key performance indicators during transition periods.

Research Report: 2014 ANA Procurement/Marketing Relationship Survey

This 2014 ANA survey set out to examine the relationship between procurement and marketing and the factors leading to the strongest internal partnerships.

GE's Kathryn Barrett Park and Reed Smith's Doug Wood
talk about Old Ethics and Social Media

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Best Practices for Developing Integrated Partnerships


Social Media's Murky Legal Waters


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Integrated Marketing @ H.J. Heinz Company (Members Only Conference)

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Reaching Consumers on the Path To Purchase Thru Neuroscience


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