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Insights of the Week

Eight Social Strategies Proven to Drive Marketing Results

Trust in personal recommendations remains strong among consumers and marketers can find success using social strategies to spur real advocacy. In this presentation, Doug Levy, CEO of MEplusYOU, shares social strategies that can drive marketing results.

Infobesity: It’s Called Big Data for a Reason

Infobesity, the modern affliction of too much data, was identified by Marketing2020 as one of the top challenges facing marketers around the world. See more findings from the survey, which also found that companies that leverage each consumer interaction to improve marketing effectiveness showed real business results.

Maximizing Mobile’s Impact in the Marketing Mix

To deal with marketers’ issue of being able to measure the impact of mobile on the marketing mix, the Mobile Marketing Association tested SMOX.Me to build awareness for a new device offering from AT&T. This research study reveals how marketers can effectively measure the impact of mobile spend.

Market Research Project Management Tool

This customizable template allows you to keep every moving piece of your project on schedule. Use this tool to assist in managing your market research project based on Stage, Department, Task, Owner, and Status.

Marketing Channel Ranking Tool

Use this tool to rank marketing channels based on their brand promotion quality, lead quality, and cost or event to determine which are the best fits for promoting your business.

Equinox's CMO and SVP, Carlos Becil,
Talks About a Brand's Digital Voice

For more videos, visit our free video library (including ANA Onsite Insights video interviews.) Members can choose from a wider collection of videos in our Marketing Knowledge Center Video Catalog.

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Upcoming Events

September Training Workshops

New York, Dallas, Orlando  

2014 ANA Masters of Measurement Conference presented by Time Inc.

New York , NY

Brand Growth @Hewlett-Packard Company: HP Enterprise Services (Members Only Conference)

Plano , TX

Turning Brand Exposure Into a Purchase

Webinar  

Content Marketing @ Walmart Stores, Inc. (Members Only Conference)

Rogers , AR

More Events >