Training in Winning Organizations
According to the Marketing2020 study, training is the most important differentiator between over- and underperforming organizations. Forty-five percent of overperforming organizations have training programs tailored around specific needs versus 28 percent of underperformers.
CMOs & CFOs: Collision or Collaboration
According to a survey conducted by Active International, 77 percent of CMOs and 76 percent of CFOs believe that both positions must be aligned for a company to succeed. Read the full report to see more findings and what the results mean for both CMOs and CFOs.
The Internet of Things: Possibilities and Problems
The “Internet of Things,” an emerging market of connected devices, encompasses a vast array of everyday products. These devices can be used to collect data useful to advertisers, but fraught with privacy and security landmines. This presentation explains the issues surrounding the Internet of Things, and shares key goals for companies wishing to use it to its fullest advantage.
Deliverable Approval Template
Designed to be used at each stage of a project, this form helps to ensure that the requirements and expectations of project deliverables are met.