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Designs of Experiments - Optimizing Investments in Real Time

Discusses Experiential Marketing in relation to a Six Sigma process called Designs of Experiment, or DOE.

Patent Troll Liability in Client/Agency Contracts

In the adver­tising space, patent trolls have been increasingly in the news. This survey has helped provide the foundation for an ANA recommendation on patent troll liability in client/agency contracts.

14 Ways to Link Social & SEO

A company’s social channels do not open up until the organization’s content has built up an online presence and become woven into the fabric of the Web over a period of time.

50 Ways to Get Facebook Fans

A detailed guide to acquiring Facebook fans using a wide range of simple methods.

ANA: LinkedIn Is 'The' Social Net, Finds Ad Execs Extremely Active On All Platforms

LinkedIn is the social network among advertisers, according a survey conducted by the ANA of their members’ personal social media habits.

Digital Advertising Guide

Wrap your head around online advertising, banners ads & specs, search ads, social ads, mobile ads, ad serving, online targeting,online metrics and more in this comprehensive guide.

Infographics: 2014 Social Media: How Social Are You?

These infographics are from the 2014 Social Media: How Social Are You? survey. The objective of this study was to benchmark the personal social media activity of ANA members. A secondary objective was to better understand social media activity for brands, on a very topline basis.

Scorecard for Mobile Advertising Reach and Targeting

This report highlights what Finance brands are doing on mobile, which audiences are resonating with these brand advertisers, and more.

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Creativity Zone

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Marketing Toolkits

Browse our collection of 20 toolkits and more than 400 tools

"Ask the Expert" ANA's Research Service

Disrupting the Marketing Disrupters

Marketing's Moment: Leading the Disruption, a joint survey from McKinsey and the ANA

Survey Research

Learn about ANA's Survey Program

Marketing Dictionary

New industry source for marketing terms and definitions.