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Industry Insights

Balancing Act: Navigating Personalization and Privacy in Modern Marketing

by Scarlett Shipp, 28 minutes ago

Marketers face a precarious tightrope act as they attempt to balance personalization and privacy. The stakes are high, with a single misstep threatening to send a brand spiraling downward. Yet, as circus performers know, it’s possible! Before we explore methods to strike the required balance, let’s address why “taking the walk” is worth it.

Partner Content

Five Unstoppable Trends That Will Transform TV Advertising by 2030

by Sean Callahan, 28 minutes ago

How AI, the deprecation of cookies, and three other emerging trends will shape the course of marketing over the next five years.

Industry Insights

Why Businesses Should Be Thinking About Measurement First

by Karen Stocks, 1 day ago

Not spending the time to set up an effective, resilient measurement strategy that’s focused on the right things will hurt businesses who are relying on the general ease with which they get information today. Here are three key steps to making sure businesses are set up as they prepare for this pivotal year.

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Ask the Expert Answers

Compendiums based on ANA Member research requests.

Case Studies

Results of award-winning marketing campaigns.

CMO Content

Insights driven by ANA’s CMO Growth Council.

Event Recaps

Summaries of presentations at ANA events.

Industry Insights

Blog posts written by ANA staff and outside contributors.

Knowledge Partners

Third-party content submitted by agencies and brands.

Money Slides

The best slides from presentations at ANA events.

Playbooks & Tools

How-to resources, including templates, guides, tips, and more.

Research Studies

Proprietary current practices and attitudes of marketers.

Training Takeaways

Career-critical insights drawn from expert-led trainings.

Videos

ANA's library of replays, highlights, and original video content.

ASK Answers

Compendiums based on ANA member research requests.

Direct Mail Marketing

6 days ago

What are some trends and best practices for direct mail marketing?

Email Marketing Trends and Best Practices

1 week ago

What are trends and best practices in email marketing?

Case Studies

Results of ANA Award-winning marketing campaigns.

Principal Financial Group Promotes Employee Benefits with Positive Female Portrayals

3 weeks ago

Principal Financial Group promoted the business advantages of employee benefits.

Ajinomoto Invites Gwyneth Paltrow to Dinner to Dispel MSG Myths

4 months ago

Ajinomoto wanted to change the misinformed perception of monosodium glutamate (MSG) within the “clean eating” community. To do that, the brand needed to get the world’s most influential clean eater on board: Gwyneth Paltrow. The only problem? She didn’t answer the brand’s calls. So, Ajinomoto made her the face of its campaign — without actually hiring her.

An Amazon Series Marketed to the Autistic Community

4 months ago

Amazon undertook to attract the autistic community to dramedy series featuring themes and experiences they would be familiar with.

CMO Content

Insights driven by the ANA's Global CMO Growth Council.

IRG Impact Study Findings: Driving More Humanized Growth

3 months ago

In 2023, the Global CMO Growth undertook an important research initiative with Oxford University and the Institute for Real Growth to help elevate how the business community understands and values marketing, brand building, and creativity in driving growth.

2023 ANA Global CMO Growth Summit Recap

3 months ago

The ANA Global CMO Growth Summit provided opportunities for CMO delegates to incorporate best practices into their individual company’s growth strategies and, importantly, to gain consensus on leadership initiatives that will strengthen the marketing ecosystem.

The ANA Global CMO Growth Council Generative AI Pulse Check

4 months ago

Generative AI has captured outsized attention from investors and enterprise leaders. To help CMOs ensure their GenAI investments produce measurable gains, the ANA Global CMO Growth Council surveyed its delegates to understand how they are approaching GenAI.

Industry Insights

Blog posts written by ANA staff and outside contributors.

Event Recaps

Summaries of presentations at ANA conferences and committee meetings.

Claim Substantiation: Common Issues in Study Design That Trip Advertisers Up

-1412 minutes ago

Industry experts from Proskauer Rose LLP review issues in study design that frequently arise when they are put to the test in a legal challenge, including for example when a control is and is not necessary, when bridging of study results is and is not acceptable, and more.

Hot Topics in Retail for 2024

-1412 minutes ago

“Hot topics” in retail covers a range of issues that retail marketers should consider in 2024. The panel discusses legal factors to keep in mind when implementing sustainability practices, launching customer loyalty programs, integrating the omnichannel experience, and more.

Legal Trends in Sports Marketing

-1412 minutes ago

Marketing sponsorships and partnerships of sports leagues, teams, and events are constantly evolving. Hear from some of the most well-connected legal professionals in the country regarding the key legal issues you should consider when your brand invests in sports.

Knowledge Partners

Third-party content submitted by agencies and brands.

The Power of Performance Marketing in 2024

4 days ago

Wunderkind’s latest report digs into what performance marketing looks like in 2024 and beyond.

The Progress Check: Sustainability

5 days ago

Cannes LIONS’ first ever progress report on sustainability recognizes the progress the marketing supply chain is making on reducing our impact on the planet while driving growth and includes case studies showing the progress LIONS has seen in the last 12 months.

The Ultimate Marketer’s Guide to SKAdNetwork (SKAN)

1 week ago

This guide from Kochava offers novices and experts alike a comprehensive guide to Apple’s privacy-enhancing SKAN technology.

Money Slides

The best standalone PowerPoint slides from presentations at ANA events.

ChatGPT's Meteoric Rise in Popularity

1 week ago

Varun Grover of Veritas Technologies graphs the most popular platforms’ race to reach 100 million users, with ChatGPT outpacing TikTok, Instagram, Snapchat, Facebook, and WhatsApp by orders of magnitude.

The Projected Growth in Size of AI Models

1 week ago

Adopting a forecast developed by Mustafa Suleyman, CEO at InflectionAI and co-founder of DeepMind, Varun Grover of Veritas Technologies graphs the projected growth in size of AI models over the next decade.

Each Sector's Share of Programmatic Podcast Advertising, by the Numbers

1 week ago

An increasing amount of advertising on podcasts is being conducted by programmatic means; advertising solutions-provider Guideline breaks down each industry’s share of this programmatic investment in podcasting.

Playbooks & Tools

How-to resources, including templates, guides, tips, and more.

E-commerce Quick Win Package

6 days ago

ANA's E-commerce Quick Win package includes a high-level cheat sheet and a comprehensive, customizable checklist to guide you through every step of the way when activating and growing ecommerce at your company.

E-commerce Cheat Sheet

1 week ago

Use this cheat sheet to learn about marketing's role in e-commerce and how to overcome common pitfalls.

E-commerce Checklist

1 week ago

Use this checklist to help you take a systematic approach to activating and growing e-commerce at your company.

Brand Purpose Checklist

1 month ago

Use this checklist to help you implement a purpose-led initiative at your company.

Research Studies

Proprietary current practices and attitudes of marketers.

ANA Response Rate Report, 2023

3 weeks ago

The 2023 ANA Response Rate Report is an example of how the ANA takes on the role of industry thought leader, providing the tools and benchmarking studies its members need to plan and optimize their marketing mix while forecasting future marketing impact and driving long-term sustainable growth.

A Diversity Report for the Advertising/Marketing Industry (2023)

1 month ago

This report from ANA was done in partnership with ANA divisions AIMM and SeeHer. The report reveals that ethnic diversity of the advertising/marketing industry took a step backwards in 2023. Meanwhile, representation of women in the industry overall and in leadership positions continues to be strong.

AI Use Case Compendium for Marketing

1 month ago

To help you make the most of AI for your marketing programs, we've compiled a compendium of practical use cases and real-world examples.

Training Takeaways

Get smarter at a glance with career-critical insights drawn from expert-led trainings.

Aligning the Customer Journey to Goals: Lead Gen Versus Retention

1 month ago

The USPS offers examples of how you can tailor your customer journey to either lead generation or retention.

Four Tips for Finding Your Most Valuable Direct Mail Audience

1 month ago

To make direct mail more effective with segmentation, you have to know how to categorize your audience. Finer, more granular audience targeting will focus your message on those who will be the most receptive to it. To achieve just this, consider four tips drawn from the ANA’s Affiliate Training Program, The USPS Advanced Marketing Certificate Program.

Three Advantages of Direct Mail Retargeting Technology

1 month ago

Direct mail retargeting delivers multiple touchpoint opportunities for customers who have engaged with your brand. This technology provides consistency across touchpoints as customers consider and evaluate decisions while navigating their path to purchase. Adopting this approach offers marketers three key advantages as “front-end” activity triggers valuable responses on the back end of the technology.

Videos

A library of ANA on-demand conference sessions and highlights, webinars, podcasts, and original video content.

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Blogs

Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.


Marketing Futures

With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.


ANA Magazine

Find coverage specific to B2B, B2C, and social impact; get expert insights from content partners; and have fun with our weekly marketing news quiz.


Podcasts

Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.

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