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The Bot Baseline: Fraud in Digital Advertising

Bots are everywhere, but not in equal numbers. To view the joint ANA/White Ops study and other details, go here.

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The 2014 Global Mobile Smarties Award winners

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Consumers Say Ads Are Now Less Informative About Products

Only 41 percent of U.S. consumers believe that advertising helps them learn about products.

Global Consumer Confidence Closes 2014 with a Cautious Dip

Consumer confidence around the world declined slightly in the fourth quarter of 2014.

Linear TV Boosted by Online Viewing

Forty-six percent of Americans watch live (or "linear") TV in a month, according to this article from MediaPost.

The Big Game Becomes a Month-Long, Multi-Screen Event on YouTube

Consumers are increasingly turning to YouTube to watch Super Bowl ads prior to the big game.

Two-Thirds of Mobile App Developers Sell Programmatically

Sixty-nine percent of mobile app developers sell at least a portion of their inventory programmatically, with 15 percent selling more than 75 percent of their inventory automatically.

Hilton Worldwide: Connecting with Consumers

Learn how Hilton Worldwide is giving consumers personalized experiences through social, digital and their mobile app.

Millennials: The Innovation Generation

Millennials view themselves as innovators and they value companies that innovate, both as consumers and as employees. Learn how Millennial attitudes about innovation shape their views on brands and how you can align with them.

Native Advertising — Hype or Hope?

ANA shared the topline results of the fall 2014 ANA Native Advertising Survey, which provides industry benchmarks and insights on budgets, measurement, disclosure, and overall management of native advertising.

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Disrupting the Marketing Disrupters

Marketing's Moment: Leading the Disruption, a joint survey from McKinsey and the ANA

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Marketing Dictionary

New industry source for marketing terms and definitions.