In this session, Sarah Sikowitz, Principal Analyst – Forrester Research, Inc., explored the results of their latest research on agency compensation.
In this webinar, attendees learned ways that brands can maximize the full potential of technology and innovation through a variety of partnerships with startups.
A panel will discuss the objectives of TAG, which include providing the advertising community with tools that promote brand safety through transparency and accountability, eliminate fraudulent traffic, combat malware, and fight the theft of digital content.
David Adelman, former U.S. Ambassador to Singapore, will update the American pivot to Asia and the challenges facing multinational corporations in the region, including advertising and media issues.
This panel will discuss the evolution of data breach and security litigation in the class action and enforcement arenas and identify new privacy litigation risks appearing on the horizon.
This panel will host a discussion on the latest points of contention in the agency selection and contracting process. The panel will examine the most-current compensation models and the costs/benefits to advertisers and agencies.
In the past few years, issues such as data breach notification, location tracking, and the use or disclosure of student data for advertising purposes have loomed large. This session will focus on the considerable ongoing activity at the state level.
This session will explore the law governing the ability to obtain damages in Lanham Act false advertising cases.