Discusses Experiential Marketing in relation to a Six Sigma process called Designs of Experiment, or DOE.
In the advertising space, patent trolls have been increasingly in the news. This survey has helped provide the foundation for an ANA recommendation on patent troll liability in client/agency contracts.
A company’s social channels do not open up until the organization’s content has built up an online presence and become woven into the fabric of the Web over a period of time.
A detailed guide to acquiring Facebook fans using a wide range of simple methods.
LinkedIn is the social network among advertisers, according a survey conducted by the ANA of their members’ personal social media habits.
Wrap your head around online advertising, banners ads & specs, search ads, social ads, mobile ads, ad serving, online targeting,online metrics and more in this comprehensive guide.
These infographics are from the 2014 Social Media: How Social Are You? survey. The objective of this study was to benchmark the personal social media activity of ANA members. A secondary objective was to better understand social media activity for brands, on a very topline basis.
This report highlights what Finance brands are doing on mobile, which audiences are resonating with these brand advertisers, and more.