Marketing Knowledge Center

The Bot Baseline: Fraud in Digital Advertising

Bots are everywhere, but not in equal numbers. To view the joint ANA/White Ops study and other details, go here.

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The 2014 Global Mobile Smarties Award winners

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Has Performance-Based Agency Compensation Failed?

In this session, Sarah Sikowitz, Principal Analyst – Forrester Research, Inc., explored the results of their latest research on agency compensation.

Innovation: What Should Brands be Doing?

In this webinar, attendees learned ways that brands can maximize the full potential of technology and innovation through a variety of partnerships with startups.

A Discussion on the Trustworthy Accountability Group (TAG)

A panel will discuss the objectives of TAG, which include providing the advertising community with tools that promote brand safety through transparency and accountability, eliminate fraudulent traffic, combat malware, and fight the theft of digital content.

Advertising, Marketing, and Other Perspectives on Doing Business in Asia

David Adelman, former U.S. Ambassador to Singapore, will update the American pivot to Asia and the challenges facing multinational corporations in the region, including advertising and media issues.

Data Security – What’s Next?

This panel will discuss the evolution of data breach and security litigation in the class action and enforcement arenas and identify new privacy litigation risks appearing on the horizon.

How to Negotiate a Client-Agency Agreement (From Both a Marketer and Agency Perspective)

This panel will host a discussion on the latest points of contention in the agency selection and contracting process. The panel will examine the most-current compensation models and the costs/benefits to advertisers and agencies.

Laboratories of Democracy: State Privacy and Security Initiatives

In the past few years, issues such as data breach notification, location tracking, and the use or disclosure of student data for advertising purposes have loomed large. This session will focus on the considerable ongoing activity at the state level.

Litigating Damages Claims in Lanham Act False Advertising Cases

This session will explore the law governing the ability to obtain damages in Lanham Act false advertising cases.

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"Ask the Expert" ANA's Research Service

Disrupting the Marketing Disrupters

Marketing's Moment: Leading the Disruption, a joint survey from McKinsey and the ANA

Survey Research

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Marketing Dictionary

New industry source for marketing terms and definitions.