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Insights & Resources

Our Marketing Knowledge Center gives ANA's members the tools to make better business decisions faster and provides answers to their unique marketing challenges. Find out how you can turn research insights into solutions.

Discover the latest insights from the Marketing Knowledge Center

Thousands of resources, all available to ANA members

Agency

Topics include: compensation, evaluation, in-house agencies, media planning and buying, and production management

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B2B

Topics include: lead generation, marketing automation, and growth

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Brand

Topics include: brand building, customer service, innovation, integrated marketing, and packaging

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Consumer

Topics include: research on Millennials, Multicultural, and LGBT consumers

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Data & Measurement

Topics include: Big Data, technology, industry trends, analytics, media measurement, and ROI

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Finance & Procurement

Topics include: planning, spending allocation, and sourcing

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Leadership

Topics include: corporate social responsibility, legal and regulatory issues, and purpose-driven marketing

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Media Channels

Topics include: TV, radio, video, mobile, shopper marketing, loyalty programs, sponsorships, and experiential marketing

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Organization

Topics include: department structure, diversity, staffing, and development

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Tools & Templates

More than 400 customizable tools and templates to save you time and make your job easier.

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Ask the Expert

ANA members have complimentary access to a confidential and personalized research service. Submit your marketing question today!

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Explore ANA's Case Studies

ANA members have access to marketing case studies from around the world, covering topics such as innovation, mobile marketing, shopper marketing, digital marketing, and B-to-B marketing. Browse here for inspiration from leading brands and award-winning campaigns.

Click here to search all case studies.

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