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Insights & Resources

The Marketing Knowledge Center actively connects ANA members to the resources they need to be successful. Explore content to access best practices, articles, case studies, and marketing tools. Connect with our Ask the Expert team in real time for customized answers to your specific marketing challenges. Participate in the Marketer’s Edge research program to help the ANA create solutions and benchmarks that will make a difference for your marketing.

Discover the latest insights from the Marketing Knowledge Center

Thousands of resources, all available to ANA members

Agency

Topics include: compensation, evaluation, in-house agencies, media planning and buying, and production management

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B-to-B

Topics include: lead generation, marketing automation, and growth

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Brand

Topics include: brand building, customer service, innovation, integrated marketing, and packaging

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Consumer

Topics include: research on Millennials, Multicultural, and LGBT consumers

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Data & Measurement

Topics include: Big Data, technology, industry trends, analytics, media measurement, and ROI

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Finance & Procurement

Topics include: planning, spending allocation, and sourcing

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Leadership

Topics include: corporate social responsibility, legal and regulatory issues, and purpose-driven marketing

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Media Channels

Topics include: TV, radio, video, mobile, shopper marketing, loyalty programs, sponsorships, and experiential marketing

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Organization

Topics include: department structure, diversity, staffing, and development

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Tools & Templates

More than 400 customizable tools and templates to save you time and make your job easier.

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Ask the Expert

ANA members have complimentary access to a confidential and personalized research service. Submit your marketing question today!

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Explore the Marketer's Edge Program

The Marketer’s Edge research program provides ANA members with ideas and insights into the most important issues facing marketers today. Through partnerships with industry thought leaders, the ANA gives a voice to marketers and turns research insights into the tools, curated content, and advocacy forums needed to solve problems — not just report them.

Download the latest Marketer’s Edge  infographics.

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View past surveys and learn more about the program.

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LATEST Videos

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UPCOMING Events

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