In this session, attendees heard about the work MRY has done with some of the world's leading brands to help them connect with today's rapidly evolving and highly elusive consumer.
In this session, Katy Lee, Marketing/Ad Specialist and Jessica Santiago, Local Marketing Specialist at IKEA North America, discussed how they have created and built a mobile optimized social community as well as their Hispanic mobile experience.
In this session, Lauren Barash, Senior Director of Marketing – Moe's Southwest Grill, shared how the utilized paid social media to maximize reach, frequency, and effectiveness of their TV campaign.
In this session, attendees learned how the energy company is utilizing hospitality for multi-tiered customer engagement, and how they are going beyond the traditional sponsorship assets of static signage.
In this session, Patricia Buchanan, Director of Business Development – NBCUniversal/Telemundo, discussed the unique market demographics that make Los Angeles what it is today from on-the-air to the digital landscape to grassroots reach.
In this session, Mark Kaline, Former ANA Media Leadership Committee Co-Chair and Brad Smith, SVP, Revenue & Operations – VIDEA, provided an overview on the advancements being made in the automated planning, selling, and buying arena for local TV.
In this session, Mike Zaneis, EVP of Public Policy – IAB and Interim CEO of TAG provided an overview and mission of the Trustworthy Accountability Group (TAG) along with plans and next steps.
Using a combination of enthusiast print vehicles, digital, mobile and Walmart-specific digital and in-store media STA-BIL revitalized sales with a 25% year over year improvement.