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2014 Tax Season Trends: The Returns Are In

Many taxpayers now use the Internet for every step of the yearly process, so marketers must now use search, video, and mobile tactics to reach these potential customers.

Advertising Under Attack

The advertising industry is confronting major difficulties in 2014. This session will provide an in-depth look at these issues and more.

Crossing the Digital Divide

This session, led by the JPC’s legal counsel, Stacy Marcus, will review in depth the new digital provisions, as well as discuss the real life application of these provisions through advertiser case studies.

Key Findings: 2014 Social Media Engagement Survey

This Key Findings Report includes results from the 2014 Social Media Engagement Survey that was conducted online during January and February, 2014. The purpose of this survey was to understand customer engagement via social media from both the marketers’ and consumers’ perspectives.

Research Report: 2014 Social Media Engagement Survey

The 2014 Social Media Engagement Survey was conducted online during January and February 2014. The purpose of this survey was to understand customer engagement via social media from both the marketers’ and consumers’ perspectives.

Search Insights: Capturing Interest Across an Event's Lifespan

Capturing and analyzing search data before and after a big event, such as the Olympics or the Oscars, can help marketers understand the link between TV and digital behavior.

The Role of Digital in TV Research, Fanship, and Viewing

Digital platforms such as YouTube and Google are extending the experience of watching a program beyond the TV set.

Under Attack: A Battle Plan for Defending, Counterattacking In and Settling False Advertising Cases

This session will discuss how to assess the plaintiff’s real motives, the best defense strategies, whether or not to counter-sue, and how and when to settle advantageously.

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Internationalist Awards

The 2013 Internationalist Digital Solutions Awards recognize how technology has shaped the world’s most effective campaigns.

Effie Awards

Exclusive access to award-winning Effie cases, which highlight the most effective marketing communication strategies.

MMA Case Studies

The Smarties are the world’s only global mobile marketing awards program recognizing outstanding achievement within the industry.

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