This report covers the key findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.
This paper from Nielsen and Simulmedia aggregates conversations from researchers, marketers, and C-suite executives from all sides of the media industry to better understand the changing landscape of the cross-screen video marketplace.
Online radio is making big gains in audience share, with Pandora leading the way, according to the latest figures from Edison Research and Triton Digital.
In this session, Laura Puente, director of strategic marketing, and Leslie Lee, director of shopper marketing shared shopper marketing insights, ideas and recent executions that have been successful.
In this session, attendees heard about several tested in-store concepts designed to catch and keep digital shoppers that will inspire fresh ideas for new, innovative in-store solutions.
In this webinar video, attendees learned more about demand-side platforms (DSPs), a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.
In this webinar presentation, attendees learned more about demand-side platforms (DSPs), a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.
Pivotal's review of 4Q13 and FY2013 trends among the largest diversified agency holding companies highlight a group of companies that grew at only a slightly slower pace than did global media owners, accelerating in relative terms while global media owners saw a slowdown during 2013.