These infographics are from the 2014 The Rise of Multi-Screen Marketing that was conducted online in June 2014. The objective of this survey was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.
Apple on Tuesday unveiled a trio of new products including a larger screen iPhone, a mobile payment service and a high-end smartwatch.
Here are some thoughts on how to build a strategy and track performance.
For brands that have e-commerce and nationwide distribution, national media should always be an option on the table.
The private-label sector in the U.S. experienced a sizeable growth spike during the recent recession, and that upward trend continued through 2011.
If so, what impact will this may have on where their tweets end up?
National TV’s current advertising concerns are not coming at the hands of online advertising, according to one analyst.
An interview with Randall Beard, Nielsen’s Head of Advertiser Solutions.