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Formica Brand Reinvention

In this session, Kate Fortlage, Senior Brand Manager – Formica and Liz Adkins, PR Director – Northlich Agency, shared how the team worked together to reinvigorate the laminate category.

Top 10 Sponsorship Deals of the Week

SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of September 28th.

American Airlines: Creating Great Content

American Airlines shared how they craft content to connect with customers, what works for them, and how they empower their employees to be part of the social media story.

BECU: Having a Seat at the Creative Table

In this presentation, Stephen and Alan talked about how BECU works with the agency as a creative facilitator, encouraging new ideas and helping those ideas get buy-in from management throughout the creative process.

comScore and Hulu: Reaching Millennials Across Platforms

Hulu and comScore uncovered rich insights on how Millennials are utilizing multiple platforms and how marketers can capitalize on this opportunity.

Connected TV: Agency and Media Partner Integration

In this session, hear the perspectives from marketers, agencies, and media partners and take away learnings and implications for how to win in Connected TV/OTT.

eMarketer: Connected TV Forecast

In this information-packed session, eMarketer shared a look into connected TVs from their most recent forecasts on connected TV households and users as well as third-party research.

FC Dallas: Identifying Your Audience on Social Media

Hear from FC Dallas on how they identify, grow, and engage their social media audience successfully with a small digital marketing team.

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Marketing Dictionary

New industry source for marketing terms and definitions.