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2013 Asia-Pacific Agency Family Tree

This infographic from R3:JLB breaks down the top 10 agency groups or holding companies currently active in the Asia-Pacific market.

Tablet Normative Advertising Benchmarks Indicate Booming Platform for Ad Effectiveness

Since 2010, the tablet has grown steadily as a channel within the marketing mix and is now emerging as a leading performer in terms of advertising effectiveness.

Got Digital? How to Enhance the Performance of Your National Brand’s Co-Op Advertising Program

This report from Balihoo provides marketers with five steps for integrating digital into existing co-op marketing programs.

The Rise of the Savvy Shopper: The Impact of the Recession on Customer Loyalty

As a result of the 2008 global economic recession, 64% of consumers in the U.K. now participate in loyalty programs and 66% use coupons or vouchers when shopping.

Why Mobile? Seven Tactics for a Killer Strategy

As mobile marketing grows in importance, marketers must also begin to consider the role that local mobile strategies play in their mix.

SAS: A Marketer’s Guide to Analytics

In this white paper SAS provides an introduction on applying analytics to marketing in order to significantly improve results.

SAS: Six Tips for Turning Big Data into Huge Insights

In this piece SAS discusses big data and shares six tips which will help loyalty leaders build out uniquely customized marketing campaigns to meet customer expectations for offers, advertising, and promotions.

The Marriage of Marketing and Technology: Meet the DMP

In this webinar, attendees learned how data management platforms are making the "Big Data" opportunity usable for marketers by linking data and decisions across paid and owned channels.

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