Only 41 percent of U.S. consumers believe that advertising helps them learn about products.
Consumer confidence around the world declined slightly in the fourth quarter of 2014.
Forty-six percent of Americans watch live (or "linear") TV in a month, according to this article from MediaPost.
Consumers are increasingly turning to YouTube to watch Super Bowl ads prior to the big game.
Sixty-nine percent of mobile app developers sell at least a portion of their inventory programmatically, with 15 percent selling more than 75 percent of their inventory automatically.
Learn how Hilton Worldwide is giving consumers personalized experiences through social, digital and their mobile app.
Millennials view themselves as innovators and they value companies that innovate, both as consumers and as employees. Learn how Millennial attitudes about innovation shape their views on brands and how you can align with them.
ANA shared the topline results of the fall 2014 ANA Native Advertising Survey, which provides industry benchmarks and insights on budgets, measurement, disclosure, and overall management of native advertising.