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Marketing Knowledge Center (MKC)
Most Recent Content
Ogilvy: From Charmed to Armed
In this white paper, Ogilvy details a thirty-day action plan for retailers who want to make the greatest impact on their bottom lines as consumers are transitioning to mobile for product research and comparison shopping.
GfK MRI: Magazines and Tablets, Part One
In this digital update video, GfK MRI provides insights from their recent research on the digital magazine viewing behavior of tablet owners.
GfK MRI: Magazines and Tablets, Part Two
In this digital update video, GfK MRI provides insights from their recent research about the opinions of tablet owners about magazine formats, personalized ads, and click-to-buy features.
Political Ad Spend Outlook through Super Tuesday
This trend analysis by Kantar Media looks at the political spending taking place through Super Tuesday (March 6, 2012) and its potential impact on the 2012 presidential election.
American Millennials: Deciphering the Enigma Generation
Written by contributors from the advertising agency, Barkley, this Insight Brief looks at the habits, interests, and attitudes of the Millennial generation (ages 16 to 34) and explores how marketers might best connect with this lucrative demographic.
Crayola Creativity: Our Cause, Our Culture
Sharon Hartley, EVP U.S. marketing and sales, and Vicki Lozano, VP, marketing, at Crayola, discussed how the brand leverages the creative minds of children to develop innovative products that have resulted in continued strong growth.
Crayola Creativity: Our Cause, Our Culture
Sharon Hartley, EVP U.S. marketing and sales, and Vicki Lozano, VP, marketing, at Crayola, discussed how the brand leverages the creative minds of children to develop innovative products that have resulted in continued strong growth.
Asian Marketing Best Practices
In this session, Nita Song, President, COO - IW Group discussed the nuances of the Asian customer, what motivates them to choose a certain brand over another, how to communicate in the right way to acquire the Asian customer and the best way to keep them.
