In this session, Laura Puente, director of strategic marketing, and Leslie Lee, director of shopper marketing shared shopper marketing insights, ideas and recent executions that have been successful.
In this session, attendees heard about several tested in-store concepts designed to catch and keep digital shoppers that will inspire fresh ideas for new, innovative in-store solutions.
Pivotal's review of 4Q13 and FY2013 trends among the largest diversified agency holding companies highlight a group of companies that grew at only a slightly slower pace than did global media owners, accelerating in relative terms while global media owners saw a slowdown during 2013.
Barbara Basney, vice president of global advertising and media at Xerox, shares insight on Xerox’s native advertising efforts, which have enabled it to change perceptions and reposition the brand.
This article provides some general marketing insights to help you to understand how to better connect to the Baby Boomer generation.
Drawing on insights from the IPA Databank, this report identifies successful cases, flags future issues for food and drink businesses, and predicts ways to keep marketing effectively in these sectors.
A study last fall by Essence magazine and Added Value demonstrates that African-American women think marketers are misrepresenting them.
To inform marketers’ engagement strategy, Advertising Age and Google conducted two surveys in parallel. Six core insights from these surveys will help evaluate, modify, and actively manage an online engagement strategy.