Marketing Knowledge Center

The Bot Baseline: Fraud in Digital Advertising

Bots are everywhere, but not in equal numbers. To view the joint ANA/White Ops study and other details, go here.

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Adobe Mobile & Data Integration Case Study

In this session, Matt Asay, VP of Mobile – Adobe shared how they capture and use data to target consumers in a mobile first, mobile everywhere world.

Jack in the Box: Digital & Social Case Study

In this session, Lauren Ohlsson, Digital Communications Manager at Jack in the Box Inc. shared a case study on the innovative work that they are doing in the digital and social media space.

JCPenney Social Media Case Study

In this session, Sean Ryan, Director, Social and Mobile – JCPenney discussed his company's overall approach to social media.

Protecting Your Brand in the Digital Supply Chain

In this session, Mike Zaneis, EVP of Public Policy – IAB and Interim CEO of TAG provided an overview and mission of the Trustworthy Accountability Group (TAG) along with plans and next steps.

Ruffles All Digital Strategy

In this session, Dana Lawrence, Senior Director of Marketing – Frito Lay, Inc. discussed the switch to an all-digital advertising strategy and their recent work in digital.

Selfies for a Good Cause

In this session, Leslie Sans, Executive Director at Dallas Pets Alive!, discussed how the group started Muttbombing, a new photobombing craze where they search Instagram for selfies and insert adorable, adoptable dogs into photos in the hopes of finding them forever homes.

Yamaha Corporation of America: Internet of Things Case Study

In this session, Yamaha Corporation of America discussed the Disklavier, their modern day version of the "player piano".

Improving Ad Creative and Ad Effectiveness through Neuromarketing Research

In this session, Horst shared share the ARF's insights and a number of case studies that illustrate how advertisers are benefiting from adopting these neuromarketing research innovations.

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Creativity Zone

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Marketing Toolkits

Browse our collection of 20 toolkits and more than 400 tools

"Ask the Expert" ANA's Research Service

Disrupting the Marketing Disrupters

Marketing's Moment: Leading the Disruption, a joint survey from McKinsey and the ANA

Survey Research

Learn about ANA's Survey Program

Marketing Dictionary

New industry source for marketing terms and definitions.