One of the most stringent anti-spam laws every enacted is set to take effect in Canada on July 1, 2014.
The U.S. economy has been slowly improving since mid-2009, but many consumers aren’t seeing — or feeling — much relief. There’s no single cause of the malaise, but many place a good chunk of the blame on financial headwinds that continue to sap their ability to spend.
Legg Mason commissioned a global research study of affluent investors to gauge their attitudes concerning their investments.
Wearable tech is a hot trend this season, seen on the sleeves of consumers walking down the street — and even on models walking the runway. But the appeal of wearables goes beyond fashion accessories, particularly as more consumers adopt technology to help address their individual health and fitness needs.
In this presentation, attendees learned about how the brand developed ownable and relevant messaging that became one of the most recognized and celebrated branded responses in the U.S.
This collection of data charts represents findings from the 2014 Social Media Engagement Survey. The objective of this survey was to understand customer engagement via social media from both the marketer’s and consumer’s perspectives.
This webinar explored how marketers can develop an easy-to-use framework for your positioning statement, the most effective way to identify and define your target segment(s) and identify three strategies to establish meaningful and lasting differentiation from your competitors.
In this presentation, Touchstone Energy shared results of this integrated marketing campaign, lessons learned from their digital strategy, and how they developed and then educated their 700 co-ops across the country on how to use the customizable creative assets to target their local communities.