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Insights & Research
Most Recent Content
Global Brands Leverage Social To Elevate Their Activations
In this session, Vijay Sundaram, CMO – SocialTwist highlighted how sophisticated social media integrations can enhance the value of both event marketing programs and corporate partnerships.
Making The Right Sponsorship Decisions: An IEG Consulting Client Case Study
In this session, senior consultants Larry Albus and Matt Petersen demonstrated how an objective model aligns the sponsorship portfolio directly with the company's business objectives through easy-to-use scorecards and management tools that not only ensure the right choices are made, but also feed into meaningful measurement of return on the back end.
The Scotts Company "Takes The Field" With Major League Baseball
In this session, Rich Foster, Vice President of Marketing, The Scotts Company, discussed the objectives and vision behind the extension of their relationship with Major League Baseball and shared how the company is leveraging their "Take The Field" program to increase the return on objectives for this established partnership.
Walmart Forges a Deeper Connection with Moms by Championing the "Everyday"
Kirsten Evans, senior director, marketing, Walmart Stores, Inc., and Katherine Wintsch, vice president and group planning director, The Martin Agency, and founder, The Mom Complex, discussed the close collaboration between Walmart and The Martin Agency’s "The Mom Complex" as they sought a means to provide moms with a way to save money through better utility.
Walmart Forges a Deeper Connection with Moms by Championing the "Everyday"
Kirsten Evans, senior director, marketing, Walmart Stores, Inc., and Katherine Wintsch, vice president and group planning director, The Martin Agency, and founder, The Mom Complex, discussed the close collaboration between Walmart and The Martin Agency’s "The Mom Complex" as they sought a means to provide moms with a way to save money through better utility.
How To Build Brands On YouTube
In this session, YouTube discussed how to use sight, sound and motion to build brands on their platform.
Learn From Kevin Nalts - "Viral Video Genius"
In this session, Kevin Nalty, a career marketer known online as "Nalts," has created more than 1,000 videos and been viewed more than 250 million times on YouTube alone. He shared his own success story along with best practices on leveraging brands on video.
PowerPresentation: Q1 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2012 Q1 Member Benchmarking survey. Topics covered in this survey include agency relations, production management, agency compensation, shopper marketing, and marketing organization.
