In this webinar, Yahoo and BBDO shared insights from their research on native advertising.
9Lives created a digital POV video experience to introduce their classic “Morris the Cat” brand icon to Millennials.
Target held a series of after-hours events for college freshmen in order to expand brand loyalty among that segment.
Activision extended the reach of its gaming competition event through social media and digital video content.
Campbell’s refreshed their UPC collecting loyalty program to allow directly to schools, $1,000 to go to 1,000 schools.
Best Western partnered with Disney with a summer sweepstakes featuring Zendaya, the star of the Disney original movie “Zapped”.
Doritos and Mountain Dew partnered with Microsoft to create a campaign around the release of the Xbox One gaming console. Pringles went beyond brackets with a creative promotion designed to drive sales at Walmart during March Madness.
Eight O’Clock partnered with Warner Bros. to celebrate the 20th anniversary of the TV show Friends with a specialty coffee and a pop-up shop in Manhattan.