Marketing Knowledge Center

The Bot Baseline: Fraud in Digital Advertising

Bots are everywhere, but not in equal numbers. To view the joint ANA/White Ops study and other details, go here.

Just Released!


The 2014 Global Mobile Smarties Award winners

CMO Zone

Resources tailored to executive-level marketers

Insights & Research

Search terms:   

Advanced Search

Most Recent Content

City Year Makes Innovation Happen

City Year shared the insights that drove its successful campaign and the ROI and impact produced by the power of social media.

Hyundai Shares World Cup Passion with FIFA Fans

This session explored how Hyundai utilized their Social Media News Room to connect with World Cup fans, and also support the #BecauseFutbol FIFA campaign this year.

King’s Hawaiian Amplifies Events via Social Media

This session explored how this family owned bakery developed Back to School and Halloween programs to increase their base of loyal customers.

Millennial TV Viewing Differs Via Ethnnicity, Gender

Nielsen, via MediaPost, breaks down TV time spent by generations, gender and ethnicity.

Norwegian Cruise Line Innovates Through Concerts at Sea

Norwegian Cruise Line shared how it works with Sixthman, LLC to extend its brand into areas beyond traditional cruising.

Outback Steakhouse Menu Innovation and Consumer Engagement

From the first Moonshine cocktail tasting in the Outback Test Kitchen to the 360-degree marketing plan, Outback Steakhouse shared its journey of Moonshine BBQ in its restaurants.

The LACMA Demystifies the Museum Experience Through Social Engagement

This session looked at how LACMA has successfully captured untapped demographics through informality and by using humor and play in its social media strategy.

Trends To Watch in 2015

Perspectives and predictions from 5 ANA members.

See Complete MKC Index  or   Search the MKC Library

Creativity Zone

Browse 800+
award-winning
case studies

Marketing Toolkits

Browse our collection of 20 toolkits and more than 400 tools

"Ask the Expert" ANA's Research Service

Disrupting the Marketing Disrupters

Marketing's Moment: Leading the Disruption, a joint survey from McKinsey and the ANA

Survey Research

Learn about ANA's Survey Program

Marketing Dictionary

New industry source for marketing terms and definitions.