The objective of this survey was to study consumer media consumption habits and practices, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits, and the impact that being perceived as “family-friendly” had on consumer brand preference and purchase intention.
The objective of this survey was to study consumer media consumption habits and practices among the Millennial generation, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits.
These infographics share information on the future impact of big data and analytics from the 2014 Marketing 2020 survey report.
This report outlines the primary global agency remuneration models in use - complete with helpful graphs and definitions.
The various characteristics of Hispanic sub-groups are affecting consumer behavior and engagement opportunities.
Guidelines for the agency and the client on how organize, conduct and conclude a pitch process leading to a new client-agency relationship.
General, high-level guidance concerning negotiations with media agencies and individually drafting contracts with media agencies.
Obtaining the naming rights for the home of the Dallas Cowboys was not an awareness play for AT&T; it was used to showcase AT&T’s technologies and services to deliver the ultimate fan experience.