Marketing Knowledge Center

The Bot Baseline: Fraud in Digital Advertising

Bots are everywhere, but not in equal numbers. To view the joint ANA/White Ops study and other details, go here.

Just Released!


The 2014 Global Mobile Smarties Award winners

CMO Zone

Resources tailored to executive-level marketers

Insights & Research

Search terms:   

Advanced Search

Most Recent Content

New Anti-Drug Campaign Uses Gesture Recognition Technology And A Facebook Game

Ten years ago, the Partnership for Drug-Free Kids launched the “Above the Influence” campaign to differentiate from other anti-drug initiatives by positioning the social pressures to experiment with drugs as the enemy—not the drug itself.

Random House Gamification Study

Uncommon Sense: How to Increase Your Digital Advertising Effectiveness Through "Reach Efficiency"

Over the last few years, digital audience measurement has been getting better: measurers are on the lookout for “fraudulent” views, are working to include only “viewable” impressions, and are measuring what percentage of people reached by a campaign actually belong to the group the advertiser was paying for.

A Clean Bill of Health and Wellness: Good-For-You Goods Are Set to Grow Global

It stands to reason that with recent advances in medical and nutritional understanding, today’s consumers are more aware of the importance of lifestyle trends that support their health and wellness than ever before. Two-year sales trends reveal that healthy food purchases are on the rise.

Magna Global: A Stronger U.S. Economic Environment Will Boost 2015 Ad Market

Magna Global reports that U.S. media suppliers’ advertising revenues grew by 3% in 2014 to $164 billion, which the Interpublic Group unit termed “a modest performance in an even-numbered year."

Digital Advertising Alliance Launches Opt-Out App

The industry self-regulatory group Digital Advertising Alliance is releasing a mobile app that enables consumers to opt out of behavioral advertising on smartphones and tablets.

New Cable Subscribers Help Balance Increase In Cord Cutters

Somewhat dampening cries over cord-cutting, traditional pay TV providers added 101,000 new subscribers during the fourth-quarter 2014 period. But a closer look reveals that there are ongoing issues.

Pay Attention To This: TV Engages People Half As Long As Digital, Nielsen Lab Study Finds

Consumers may tune into TV on a regular basis, but they mentally tune out rather fast in favor of the array of "second screen" options.

See Complete MKC Index  or   Search the MKC Library

Creativity Zone

Browse 800+
award-winning
case studies

Marketing Toolkits

Browse our collection of 20 toolkits and more than 400 tools

"Ask the Expert" ANA's Research Service

Disrupting the Marketing Disrupters

Marketing's Moment: Leading the Disruption, a joint survey from McKinsey and the ANA

Survey Research

Learn about ANA's Survey Program

Marketing Dictionary

New industry source for marketing terms and definitions.