City Year shared the insights that drove its successful campaign and the ROI and impact produced by the power of social media.
This session explored how Hyundai utilized their Social Media News Room to connect with World Cup fans, and also support the #BecauseFutbol FIFA campaign this year.
This session explored how this family owned bakery developed Back to School and Halloween programs to increase their base of loyal customers.
Nielsen, via MediaPost, breaks down TV time spent by generations, gender and ethnicity.
Norwegian Cruise Line shared how it works with Sixthman, LLC to extend its brand into areas beyond traditional cruising.
In 2014, Outback Steakhouse launched a new limited time menu platform tied around the popularity of Moonshine. This innovation inspired new ways to engage consumers.
This session looked at how LACMA has successfully captured untapped demographics through informality and by using humor and play in its social media strategy.
Perspectives and predictions from 5 ANA members.