Marketing Knowledge Center

Disrupting the Marketing Disrupters

Marketing's Moment: Leading the Disruption -
a joint study on the state of the industry from ANA and McKinsey

CMO Zone

Resources tailored to executive-level marketers

Insights & Research

Search terms:   

Advanced Search

Most Recent Content

Multiple, Specialized Agencies — Fad or Future?

In-house agencies appear to be on the rise, but as marketing continues to become more technical — and media progressively fragmented — there is an increasing need for specialization.

InMobi Brings Factual's Location Data To Mobile Ad Platform

InMobi, a mobile ad platform, and Factual, a location-based data platform have announced a partnership.

Click and Cha-Ching: E-Commerce Shifts Into Higher Gear Around the Globe

The most popular online shopping categories are non-consumable—durables and entertainment-related products.

Despite Recent Slowdown, U.S. Ad Economy Poised To Expand At Fastest Rate In A Decade

Report predicts that share will continue to shift toward “digital” and that a combination of factors will begin to erode demand for network television.

Pinterest Launches Global Analytics Platform In 31 Languages

Pinterest will launch Tuesday its first global business tool in 31 languages that analyzes pinning behavior in profiles and boards.

Advertising Law

Each new device, technology, and medium gives marketers new ways to connect with and engage consumers. However, every advancement in advertising has legal ramifications. This Insight Brief shares concerns and advice around issues such as native advertising, global expansion, and the emerging Internet of Things.

Leading By Example in Social

Seventy percent of Marketing2020 respondents believe marketing always plays the leading role in social for their organizations.

Toms Sells To Bain, Opens New York Store

Toms Shoes, the brand built on “One for One” giving, has signed a new partnership with Bain Capital said to be worth $625 million.

See Complete MKC Index  or   Search the MKC Library

Award Case Studies

Marketing Toolkits

More than 300 premium tools and templates at your fingertips

"Ask the Expert" ANA's Research Service

Marketing2020

Insights from Marketing2020's CMO study

Survey Research

Learn about ANA's Survey Program

Marketing Dictionary

New industry source for marketing terms and definitions.