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This infographic from R3:JLB breaks down the top 10 agency groups or holding companies currently active in the Asia-Pacific market.
Since 2010, the tablet has grown steadily as a channel within the marketing mix and is now emerging as a leading performer in terms of advertising effectiveness.
This report from Balihoo provides marketers with five steps for integrating digital into existing co-op marketing programs.
As a result of the 2008 global economic recession, 64% of consumers in the U.K. now participate in loyalty programs and 66% use coupons or vouchers when shopping.
As mobile marketing grows in importance, marketers must also begin to consider the role that local mobile strategies play in their mix.
In this white paper SAS provides an introduction on applying analytics to marketing in order to significantly improve results.
In this piece SAS discusses big data and shares six tips which will help loyalty leaders build out uniquely customized marketing campaigns to meet customer expectations for offers, advertising, and promotions.
In this webinar, attendees learned how data management platforms are making the "Big Data" opportunity usable for marketers by linking data and decisions across paid and owned channels.
93 percent of respondents receive help from headquarters when it comes to brand name and logo
Consumption metrics, sharing metrics, lead generation metrics, and sales metrics are detailed
