In our constantly connected world, consumers rely on smartphones more than ever to help them shop for products and services. Google partnered with Nielsen to better understand consumers’ mobile habits in the shopping process.
Brand USA used Engagement Ads to create a beautiful, immersive and interactive travel guide inspiring tourists to come “Discover America.”
To identify what trends will determine consumer spending and behavior during the 2013 holiday season, Google commissioned Ipsos MediaCT to survey thousands of shoppers, asking them what gifts they intended to buy and how.
In this session, Al Roehl, of The StepAhead Group, provided proven, practical ideas to help overcome these hurdles.
This Key Findings Report includes results from the 2013 Sponsorship and Event Marketing Measurement Survey, 2nd Edition. The objectives of this survey included assessing if companies measure return from sponsorship and event marketing, evaluating what metrics they use to measure success, determining the satisfaction marketers have with their current ability to measure ROI and ROO, and examining how marketers gather and use data in their decision-making.
A milestone meta-analysis of experiments with 13 top U.S. retailers, conducted
by Applied Predictive Technologies, proves that search ads drive incremental offline sales.
In this session, Mike Kolko of CAPS Payroll discussed this and answer many more questions on the topic.
Read how LG Germany used YouTube to create awareness and influence consideration for its new Optimus G phone.