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Canada's Anti-Spam Law, Poised to Take Effect, Requires Action Now

One of the most stringent anti-spam laws every enacted is set to take effect in Canada on July 1, 2014.

This U.S. Economic Recovery Arrived Empty Handed

The U.S. economy has been slowly improving since mid-2009, but many consumers aren’t seeing — or feeling — much relief. There’s no single cause of the malaise, but many place a good chunk of the blame on financial headwinds that continue to sap their ability to spend.

Legg Mason’s Global Income Campaign: An Integrated Marketing Case Study

Legg Mason commissioned a global research study of affluent investors to gauge their attitudes concerning their investments.

Hacking Health: How Consumers Use Smartphones and Wearable Tech to Track Their Health

Wearable tech is a hot trend this season, seen on the sleeves of consumers walking down the street — and even on models walking the runway. But the appeal of wearables goes beyond fashion accessories, particularly as more consumers adopt technology to help address their individual health and fitness needs.

Johnson’s Baby: Using Pop Culture and Partnerships

In this presentation, attendees learned about how the brand developed ownable and relevant messaging that became one of the most recognized and celebrated branded responses in the U.S.

PowerPresentation: 2014 Social Media Engagement Survey

This collection of data charts represents findings from the 2014 Social Media Engagement Survey. The objective of this survey was to understand customer engagement via social media from both the marketer’s and consumer’s perspectives.

Tips for Crafting a Clear and Compelling Brand Positioning

This webinar explored how marketers can develop an easy-to-use framework for your positioning statement, the most effective way to identify and define your target segment(s) and identify three strategies to establish meaningful and lasting differentiation from your competitors.

Touchstone Energy Powers Member Engagement Through Multiple Touchpoints

In this presentation, Touchstone Energy shared results of this integrated marketing campaign, lessons learned from their digital strategy, and how they developed and then educated their 700 co-ops across the country on how to use the customizable creative assets to target their local communities.

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Internationalist Awards

The 2013 Internationalist Digital Solutions Awards recognize how technology has shaped the world’s most effective campaigns.

Effie Awards

Exclusive access to award-winning Effie cases, which highlight the most effective marketing communication strategies.

MMA Case Studies

The Smarties are the world’s only global mobile marketing awards program recognizing outstanding achievement within the industry.

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