The 2023 ANA Response Rate Report is an example of how the ANA takes on the role of industry thought leader, providing the tools and benchmarks needed to plan and optimize a marketing mix while forecasting future marketing impact and driving long-term sustainable growth.

Winterberry Group surveyed more than 200 marketers and conducted in-depth interviews with more than two dozen analytics agency and vendor executives to better define the present and future state of marketing analytics.

Whether it's fully leveraging AI, navigating privacy regulations, integrating tech stacks, or building effective and secure data sets, there's a lot to keep today's marketer awake at night. The 2023 ANA Data & Technology Conference is designed to take these and other critical issues head on.