Programmatic Transparency
The ANA is committed to helping marketers take greater control of their programmatic media spend. From addressing the challenges posed by Made for Advertising (MFA) websites, to helping marketers streamline transactions costs within their supply chain, we are focused on empowering marketers to maximize the allocation of working dollars directly affecting the end consumer.
Unlock Greater Efficiency
Too much value is lost between ad spend and consumer impact — and marketers now have a clear opportunity to take more control. Building on ANA’s landmark 2023 study, Understanding the Role of Direct Contracts in the Programmatic Supply Chain dives deeper into programmatic transaction costs and reveals how greater transparency, smarter partner choices, and stronger data access can significantly improve media efficiency.
With practical recommendations for all marketers, the findings show how following best practices could increase the effective value of programmatic spend from just 36 cents on the dollar to 50 cents or more. Learn how to make more of every programmatic dollar
Ongoing ANA Programmatic Transparency Benchmark
Launched in early 2024 in partnership with global cross-industry initiative TAG TrustNet, the ongoing ANA Programmatic Transparency Benchmark helps ANA members collect, reconcile, and analyze proprietary log-level data to establish supply chain metrics against which they can regularly assess their own programmatic campaigns. The aggregated data is released publicly on a quarterly basis, and is already showing significant progress.
Learn more about the benefits of the ongoing ANA Programmatic Transparency Benchmark in this brief overview.
$22B Efficiency Opportunity
Examining the log-level data of 21 major advertisers, the ANA Programmatic Media Supply Chain Transparency Study, issued in December 2023, identifies key areas of threat and opportunity for brands by analyzing the complete flow of their programmatic investments.
The key conclusion: Only 36 cents of every dollar that enters a demand-side platform (DSP) effectively reaches the consumer, leaving $22 billion in efficiency gains available to the client-side marketer community. Read the full report