How To Build a Killer Marketing Plan--Better,Smarter,Faster
This event is over.
The day
- What are your hopes for this topic and what are your current business challenges?
- What role does marketing play in your organization?
- What is the marketing process in your company?
The tools and the team
- What's the ideal group to assemble for the Marketing Plan session?
- Who should be involved and invited?
- Where should you conduct the session abd what are the objectives for all the team members?
Development of preliminary invitation list
- Understanding the three essential elements of any Marketing Plan:
- Where are you now and where are you going
- What will it take to get there
Build a working outline for a recent company acquisition
- Where Are You Now
- What's your objective, vision, mission brand capabilities
- Brand Positioning
- Situation Analysis
- Business Prospects
- Competition,
- SWOT
Build a specific Marketing Plan
- Presentation, discussion and implications of the hands-on Marketing Plan
- Summary, Q&A, wrap up and invitation to make Marketing Plan a fundamental discipline and fixture in your business planning