Group Executive Vice President
Bill's responsibilities at ANA focus on management of the association's portfolio of marketing and media committees and associated conferences, as well as thought leadership related to committees and conferences. He also manages ANA's growing sponsorship program and was formerly executive editor of ANA's custom publication, The Advertiser.
Bill joined ANA in May 2000, bringing extensive marketing and advertising experience gained on the agency side. Bill worked in account management at Grey Advertising for 16 years, supervising major clients including Canon U.S.A. (winning two Effie Awards for effective advertising), Kraft Foods, SmithKline Beecham, and Sara Lee. He was also campaign manager for Grey Cares, an annual fundraising drive benefiting multiple charities. Bill began his career in media at Dancer Fitzgerald Sample.
Bill has been an adjunct faculty member at New York University's Stern School of Business, teaching Advertising Management on both the graduate and undergraduate levels. He has a bachelor's degree from Boston College and an MBA from New York University.