ANA Announces 2010 Multicultural Excellence Award Winners
November 9, 2010, Miami, FL — McDonald’s US took top honors in three categories as ANA (Association of National Advertisers) announced the winners of the 2010 Multicultural Excellence Awards.
Now in its tenth year, the awards recognize ANA member companies and other marketers for their work in producing superior multicultural advertising campaigns that ran between June 2009 and June 2010.
Winners were named in eight categories, including a new category highlighting exceptional work in print advertising.
The grand prize brand and agency winners in each category are as follows:
| Category: |
Brand: |
Agency: |
| African American |
McDonald's US |
Burrell Communications Group |
| Asian |
Metropolitan Life Insurance Company |
IW Group, Inc. |
| Digital Media |
McDonald's US |
Alma DDB |
| General Market |
Procter & Gamble |
Burrell Communications Group |
| Hispanic | McDonald's US |
Alma DDB |
| Campaign with Significant Results |
Marine Corps Recruiting Command |
UniWorld Group, Inc. |
| Radio |
Cine las Americas Film Festival |
LatinWorks |
| Print |
San Francisco Hep B Free Campaign |
DAE |
The 2010 grand prize award recipients were announced at a ceremony during the ANA’s Multicultural Marketing & Diversity Conference in Miami, Florida, which concluded today.
“I am thrilled to offer each of the winners my congratulations for the noteworthy contributions they have made to underscore the importance of multicultural marketing in our industry,” said Bob Liodice, President and CEO of the ANA. “Our winners represent brilliance in the world of multicultural marketing, and every year I continue to be more impressed by the terrific work celebrated at the Multicultural Excellence Awards.”
The awards are sponsored by the ANA Multicultural Marketing & Diversity Committee. Established in 1998, the committee’s mission is to educate and inform members on key topics and issues relevant to today’s multicultural marketers and diversity leaders. A portion of the proceeds collected from the awards submission fees will be used to help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.
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About the ANA
Founded in 1910, the ANA (Association of National
Advertisers) leads the marketing community by providing its members with
insights, collaboration, and advocacy. ANA's membership includes 400 companies
with 9,000 brands that collectively spend over $250 billion in marketing
communications and advertising. The ANA strives to communicate marketing best
practices, lead industry initiatives, influence industry practices, manage
industry affairs, and advance, promote, and protect all advertisers and
marketers. For more information, visit www.ana.net.
Press Contacts:
Lesley Neadel
CooperKatz & Co. for the ANA
lneadel@cooperkatz.com
(917) 595-3034
Luna Ross
CooperKatz & Co.
for the ANA
lross@cooperkatz.com
(917) 595-3061
