ANA Announces 2010 Multicultural Excellence Award Winners
MIAMI (Nov. 9, 2010) — McDonald’s U.S. took top honors in three categories as ANA (Association of National Advertisers) announced the winners of the 2010 Multicultural Excellence Awards.
Now in its tenth year, the awards recognize ANA member companies and other marketers for their work in producing superior multicultural advertising campaigns that ran between June 2009 and June 2010.
Winners were named in eight categories, including a new category highlighting exceptional work in print advertising.
The grand prize brand and agency winners in each category are as follows:
| Category: | Brand: | Agency: |
| African American | McDonald's U.S. | Burrell Communications Group |
| Asian | Metropolitan Life Insurance Company | IW Group, Inc. |
| Digital Media | McDonald's U.S. | Alma DDB |
| General Market | Procter & Gamble | Burrell Communications Group |
| Hispanic | McDonald's U.S. | Alma DDB |
| Campaign with Significant Results | Marine Corps Recruiting Command | UniWorld Group, Inc. |
| Radio | Cine las Americas Film Festival | LatinWorks |
| San Francisco Hep B Free Campaign | DAE |
The 2010 grand prize award recipients were announced at a ceremony during the ANA’s Multicultural Marketing & Diversity Conference in Miami, Florida, which concluded today.
“I am thrilled to offer each of the winners my congratulations for the noteworthy contributions they have made to underscore the importance of multicultural marketing in our industry,” said Bob Liodice, President and CEO of the ANA. “Our winners represent brilliance in the world of multicultural marketing, and every year I continue to be more impressed by the terrific work celebrated at the Multicultural Excellence Awards.”
The awards are sponsored by the ANA Multicultural Marketing & Diversity Committee. Established in 1998, the committee’s mission is to educate and inform members on key topics and issues relevant to today’s multicultural marketers and diversity leaders. A portion of the proceeds collected from the awards submission fees will be used to help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.
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About the ANA
The Association of National Advertisers (ANA) is the definitive voice of the marketing industry. Since 1910, we have set and advanced the agenda for marketing transformation, connecting over 1,600 member companies to an influential global network, insights and resources that drive growth. Our members represent 20,000 brands and $400 billion in annual marketing investment. Through industry-leading research, the CMO Growth Council, and our proprietary Growth Agenda and Practices, the ANA empowers marketers to shape the future of marketing and create lasting impact for their organizations and the industry.
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