A new ANA (Association of National Advertisers) study entitled, “Payment Terms – Current Practices for Marketing Services,” reveals that 43 percent of marketers have extended payment terms this year on at least one marketing service in their portfolio. That portfolio includes agency fees, research, media, production, and talent payments.
Potential Changes in Deductibility of Advertising Expenses within Tax Reform Legislation Would Only Serve to Stifle Economic Activity
Senator Max Baucus (D-MT), Chairman of the U.S. Senate Finance Committee, today released his discussion draft of tax reform legislation that includes a provision that will, if enacted, severely impact the economy and lead to significant job loss. This provision would allow advertisers to deduct only 50 percent of all advertising expenses in the first year and amortize the remaining 50 percent over the next five years.
November 20, 2013, New York – The Media Rating Council (MRC) announced today that it will lift its Viewable Impression Advisory by the end of Q1 2014. Prior to lifting the advisory, the MRC continues to identify and remove obstacles to widespread use of viewable impressions as a digital currency metric. The viewability measurement standard is expected to be complete by the end of 2013.
ANA Survey Uncovers Marketers’ Continuing Struggle to Validate Sponsorship / Event Marketing Initiatives
NEW YORK – November 14, 2013 – Sixty-eight percent of marketers measure all or most of their sponsorship and event marketing activities, according to a new survey by the ANA (Association of National Advertisers); however, a sizeable 32 percent measure only half or less.
ANA Announces Grand Prize Winners of the 2013 Multicultural Excellence Awards Winners Honored at 2013 ANA Multicultural Marketing and Diversity Conference in L.A.
LOS ANGELES, Calif. – November 5, 2013 – The ANA (Association of National Advertisers) announced the grand prize winners of the 2013 Multicultural Excellence Awards yesterday evening at the 15th Annual ANA Multicultural Marketing and Diversity Conference in Los Angeles, California.
ANA and Nielsen Study Reveals Multi-Screen Advertising to Rise Dramatically - Multi-Screen Media Expected to Grow to 50 Percent of Budget in Next Three Years; Measurement Seen as Biggest Issue
NEW YORK – October 31, 2013 – Media spend attributed to multi-screen advertising campaigns is expected to grow from 20 percent of budgets today to 50 percent in the next three years, according to a new study by ANA (Association of National Advertisers) and Nielsen conducted among client-side marketers, agencies and media sellers. Multi-screen campaigns were defined as those that run during a similar timeframe across two or more screens including TV, computer, tablet, mobile phone and digital place-based media.
NEW YORK, New York – October 7, 2013 – The country’s most influential marketers spoke to more than 2,000 attendees at the sold out Masters of Marketing Conference of the ANA (Association of National Advertisers).
ANA, EffectiveBrands Study Reveals: Total Brand Experience Inspired by Brand Purpose Key to Marketing Success
PHOENIX, Ariz. – October 5, 2013 – For successful companies, brand purpose is vital for inspiring and driving the total brand experience, according to the joint Marketing2020 study by ANA (Association of National Advertisers) and EffectiveBrands. Marketing2020 examines today’s over-performing brands and their leaders, including 250 CMOs and more than 10,000 marketers across 92 countries.
PHOENIX, Ariz. – October 5, 2013 – The ANA (Association of National Advertisers), in partnership with leading marketing analytics firm MarketShare, presented the Marketing Analytics Leadership Award to USAA at the 2013 ANA Masters of Marketing Conference today in Phoenix, Arizona. The first-of-its-kind award was created to highlight today’s important and rapid adoption of sophisticated analytics in the planning and measuring of global marketing investments.
PHOENIX, Ariz. – October 5, 2013 – The ANA (Association of National Advertisers) elected five new marketing executives to its Board of Directors at its Annual Conference held in Phoenix, Arizona from October 3-6.
PHOENIX, Ariz. – October 4, 2013 – Today the ANA (Association of National Advertisers) recognized the 2013 recipients of its Rising Marketing Star Award. The four new honorees, all under the age of 32, were nominated by senior executives at their companies.
PHOENIX, Ariz. – October 4, 2013 – The 103rd Annual ANA (Association of National Advertisers) Masters of Marketing Conference kicked off today with a record attendance of more than 2,000 marketers. The theme of this year’s conference is Growth: Mastering Brands & Driving Results.
Today the ANA (Association of National Advertisers) and 4A’s announced new guidelines to help agencies and clients improve their productivity in the agency search process. The 2013 findings, announced during Advertising Week, are a follow-up to the 2011 guidance paper entitled “ANA / 4A’s Guidelines for Agency Search.”
Today the ANA (Association of National Advertisers) announced the winners of the 2013 Multicultural Excellence Awards, which recognizes ANA member companies and other marketers who produced industry leading multicultural advertising campaigns between June 2012 and June 2013.
Fidelity Investments, LEGO Systems and USAA Named Finalists for $50,000 Marketing Analytics Leadership Award
The ANA is pleased to announce three finalists for the first-of-its-kind award recognizing leadership in applying analytics to plan and measure successful marketing programs. The finalists were chosen by a distinguished panel of industry judges. The winner will receive a $50,000 cash prize for demonstrating the most effective application of analytics to benchmark and improve marketing investment ROI.
ANA Survey Reveals Marketers Moving More Functions In-House--Traditional Advertising Agencies at Risk of Disintermediation
Traditional agencies are being disintermediated as marketers increasingly turn inward for services, according to a new survey by the ANA. Fifty-eight percent of marketers currently utilize in-house agencies – a 16 percentage point increase from 2008.
ANA Survey Reveals Fees Remain Dominant in Agency Comp, Other Models Complement - Performance is Main Driver for Agency Compensation Adjustments
Fees remain the dominant form of compensation for advertising agencies, according to the Trends in Agency Compensation Survey released by the ANA and R3:JLB today. The survey reveals new insights about how marketers structure and manage compensation practices with their advertising agency partners.
Winning Scripts from 2013 Search for America’s Newest Scriptwriter Contest Portray All Aspects of Today’s Modern Family
Grand Prize Winners of National TV scriptwriting contest from ANA Alliance for Family Entertainment (AFE) and Overbrook Entertainment receive $5,000 prize each, development meeting with Overbrook, and an 18-month option on their winning scripts.
Marketing procurement organizations remain focused on cost as a key success metric. However, many are beginning to embrace the value of non-cost-centric metrics, and especially ROI measures, according to a new ANA (Association of National Advertisers) white paper.
The chief marketing officers of Unilever, IBM, VISA and Adobe chaired the first ever CMO round table at the Cannes Lions Festival, where they and more than 60 other CMOs and leading marketers discussed early findings of the Marketing2020 study.