Spend on connected TV is set to increase in 2015 according to the ANA/BrightLine 2015 survey report “The Connected TV Opportunity”, as almost half of current connected advertisers plan to allocate more funds to the medium in 2016.
The MRC has released Viewable Ad Impression Measurement Guidelines 2.0 to address specific issues identified since the original Guidelines were released in June 2014.
The ANA (Association of National Advertisers) has launched an insurance program to protect marketers against the expense of Patent Assertion Entities (PAEs), often known as “patent trolls.”
The ANA sent a letter to the FTC opposing a complaint by Consumer Watchdog (CW) requesting the FTC to apply “Right to Be Forgotten” limitations to Google.
The Media Rating Council (MRC) recently completed its third phase of reconciliation testing aimed at aligning the results of MRC accredited measurement vendors’ viewable impression-related measurements. The organization conducted two prior phases of testing, which identified additional requirements for vendors to follow in order to minimize discrepancies in viewability measurement among the various vendors. This third and final stage of testing was conducted to gain additional assurance that all material causes of discrepancies have been identified and accounted for in the MRC’s requirements around viewability measurement.
The ANA (Association of National Advertisers) has issued an RFP to identify a third-party organization that can conduct a thorough and objective analysis of all media transparency issues.
The ANA (Association of National Advertisers) and the Advertising Educational Foundation (AEF) today announced that their boards of directors unanimously approved to join forces.
The ANA (Association of National Advertisers) is now accepting entries for its annual Multicultural Excellence Awards. The Multicultural Excellence Awards recognize outstanding multicultural advertising campaigns produced by marketers and their agencies. Winners will be announced at the 2015 ANA Multicultural Marketing & Diversity Conference presented by Time Inc., November 8-10 in Miami Beach, Florida.
Association of National Advertisers (ANA) Recommends Marketers to Pay for ‘Measurably Viewable’ Digital Advertisements
The Association of National Advertisers (ANA) today advised its membership to transition their digital investment strategies to pay for digital advertisements that are measurably viewable. Speaking to a cross-industry audience at the 2015 ANA Advertising Financial Management Conference, ANA CEO Bob Liodice stated that marketers’ digital ad investments must satisfy the minimum Opportunity to See (OTS) requirements.
The 4A’s (American Association of Advertising Agencies) and the ANA (Association of National Advertisers) are taking decisive action to address concerns about media transparency. Bringing together industry leaders from the marketer and agency communities, the task force’s goals are to identify material issues and to address them with constructive dialogue and pragmatic courses of action.
Clients and their agencies have strong relationships but there is significant dissatisfaction about the quality of the briefing process and compensation agreements according to the ANA’s (Association of National Advertisers) survey report “Enhancing Client/Agency Relations 2015.”
San Francisco's Society for the Prevention of Cruelty to Animals and Geometry Globals pet condom campaign has taken home the top prize in the Brand Activation Association (BAA) 2015 REGGIE Awards.
Activision, Divvy, Kind, and Always have been named as the winners of the 2015 Brand Activation Association (BAA) Brand Brilliance Awards. The Brand Brilliance Awards recognizes the most influential and dynamic brand marketers across four categories: Brand Activation (Active Brand Award), Industry Impact (Game Changer Award), Legacy (Hero Brand Award) and Creativity (Inspiration Award).
Visionary former Procter & Gamble Chief Marketer Jim Stengel shares growth strategies with Association of National Advertisers’ Alliance for Family Entertainment members, contending that companies with purpose and motivated by ideals are most successful.
ANA Study Reveals Marketers are Increasing Spend on Native Advertising But Disclosure, Ethics and Measurement are Key Issues
Native Advertising spending is set to substantially increase as marketers rapidly enable the strategy. Sixty-three percent of marketers are planning to spend more on native advertising over the next year according to the ANA’s (Association of National Advertisers) 2015 survey report “Advertising Is Going Native.”
The ANA's Dan Jaffe, Group Executive Vice President of Government Relations, issued a statement in response to President Obama’s State of the Union address.
Almost a quarter of video ad impressions and more than half of third party sourced traffic is fraudulent, according to the ANA (Association of National Advertisers) and online fraud detection firm White Ops’ study of bot fraud in the digital advertising industry.
For the first time, the ANA surveyed its members to identify the marketing word of the year. Voting took place online between November 24 and December 2.
The ANA filed comments in strong opposition to a new ICANN proposal on the use of geographic-based Internet names.
In a white paper released today, ANA (Association of National Advertisers) recommends that clients generally not indemnify agencies for patent claims.