Almost a quarter of video ad impressions and more than half of third party sourced traffic is fraudulent, according to the ANA (Association of National Advertisers) and online fraud detection firm White Ops’ study of bot fraud in the digital advertising industry.
For the first time, the ANA surveyed its members to identify the marketing word of the year. Voting took place online between November 24 and December 2.
The ANA filed comments in strong opposition to a new ICANN proposal on the use of geographic-based Internet names.
In a white paper released today, ANA (Association of National Advertisers) recommends that clients generally not indemnify agencies for patent claims.
Procter & Gamble’s Duracell brand and its agency Saatchi and Saatchi received top honors, last night, winning the first ever, Best in Show award in the Multicultural Excellence Awards competition for “Trust Your Power”. The ad portrays the resilient story of Derrick Coleman, the first legally deaf player to be part of an NFL offense and a fullback with the Seattle Seahawks. The story line: Coleman, like Duracell, is driven by power.
With Facebook, ANA’s Alliance for Family Entertainment explores how uniting consumers’ preference for mobile with their growing television habits can create a powerful new marketing tool
Association of National Advertisers Congratulates New Congress, Underscores Important Role Advertising Plays in U.S. Economy
The ANA released a statement following the results of the 2014 election.
The ANA is pleased to announce that wireless service provider C Spire has won the 2014 Marketing Analytics Leadership Award.
The ANA announced the election of new marketing executives to the board of directors, including a new chairperson and vice chair.
Association of National Advertisers and Business Marketing Association Combine Forces to Create the Industry’s Most Comprehensive Marketing Association
The ANA (Association of National Advertisers) and the Business Marketing Association (BMA) today announced that their boards of directors unanimously approved plans for BMA to become a division of ANA as of November 30, 2014.
The ANA recognized the 2014 recipients of its Rising Marketing Star Award. The four honorees were nominated by senior executives at their companies making valuable contributions to their organizations and the industry.
The ANA Masters of Marketing Annual Conference kicked off today with a record attendance of more than 2,800 marketers. This year’s theme is Growth: Mastering Brands and Driving Results.
Disruptive forces are changing the business landscape and while marketing leaders have a good idea of where they need to go, they don’t have a clear vision of how to get there, according to a new ANA survey: “Marketing’s Moment: Leading the Disruption.”
Twenty five companies have been selected as finalists, across 10 categories, in the ANA’s 2014 Multicultural Excellence Awards. The award program recognizes marketers that produced industry leading multicultural advertising campaigns between June 2013 and June 2014.
4A’s and ANA Join IAB in Launching Cross-Industry Compliance Organization to Combat Ad Fraud, Malware, & Piracy
The 4A’s, the ANA, and the IAB announced plans to create a cross-industry accountability program designed to fight ad fraud, malware and the piracy of intellectual property head-on, while increasing marketplace transparency.
The ANA (Association of National Advertisers) is pleased to announce three finalists for the 2014 Marketing Analytics Leadership Award (MALA): Citrix, C Spire, and Intel.
For the last year, AHAA: The Voice of Hispanic Marketing, the Association of National Advertisers (ANA), and the Asian American Advertising Federation (3AF) assembled a broad coalition of clients, agencies and associations to define an integrated strategy for driving growth. This coalition studied various models to develop an industry-sanctioned Total Market definition.
Millennial parents, like everyone in their generation, are enthusiastic consumers of social media and adept multitaskers. However, when it comes to education and entertainment, there’s an even more-important friend for these families: television.
The ANA (Association of National Advertisers) and online fraud detection firm, White Ops have launched ‘The Marketers’ Coalition’, a joint research initiative to determine the level of bot fraud occurring across the digital advertising industry. The coalition’s objective is to provide actionable data and insights which marketers can use to reduce bot fraud and improve marketing ROI. A new survey from the ANA (Association of National Advertisers), has found nearly two-thirds of client-side marketers—63 percent—plan to participate in branded entertainment projects in 2012, making branded entertainment a common marketing strategy for many companies.
Continuing its campaign to educate the industry about the new digital advertising viewability standards, Making Measurement Make Sense (3MS) today launched a new PSA video contest, inviting advertising professionals and enthusiasts to develop videos that dramatize the issue of online ad viewability. To launch the competition, 3MS unveiled the second of its own PSA videos, dubbed ‘White Wall’, which brings to life a metaphor for paying for ads that are never seen.