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Dan Jaffe statement at the Interagency Working Group on Food Marketed to Children Public Forum

May 24, 2011 - Washington, D.C. - Dan Jaffe, ANA's Executive Vice President, Government Relations, will be giving an oral statement, posted below, at today's Interagency Working Group on Food Marketed to Children Public Forum. The IWG, made up of the Federal Trade Commission (FTC), Centers for Disease Control and Prevention (CDC), Food and Drug Administration (FDA), and the United States Department of Agriculture (USDA), released proposed guidelines on food marketing to children on April 28, 2011. The proposal can be viewed at http://www.ftc.gov/opa/2011/04/foodmarket.shtm.

Statement of Dan Jaffe
Executive Vice President, Government Relations
Association of National Advertisers
Interagency Working Group on Food Marketed to Children Public Forum

Thank you for this opportunity to speak here today. I represent the ANA (Association of National Advertisers), whose members carry out more than $250 billion worth of advertising and marketing in the US annually. Many of our members will be substantially impacted by the IWG principles.

A three minute oral statement cannot even scratch the surface let alone provide a careful review of the IWG proposal.

Nevertheless there are some clear conclusions that can be drawn:

Therefore, ANA urges the four agencies to withdraw this proposal until they have carried out the careful study that the Congress required. The ad community stands ready to work actively to assist in this effort.

Thank you again for providing us this opportunity to express our views.

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Founded in 1910, the ANA (Association of National Advertisers) leads the marketing community by providing its members with insights, collaboration, and advocacy. ANA's membership includes 400 companies with 10,000 brands that collectively spend over $250 billion in marketing communications and advertising. The ANA strives to communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs, and advance, promote, and protect all advertisers and marketers.

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