ANA Announces 2011 Multicultural Excellence Award Winners

Advertisers Honored in Nine Categories

Miami, FL - November 8, 2011 - The (ANA) Association of National Advertisers announced the winners of the 2011 Multicultural Excellence Awards sponsored by Arbitron.

Now in its eleventh year, the awards recognize ANA member companies and other marketers for their work in producing superior multicultural advertising campaigns that ran between June 2010 and June 2011.

Winners were named in nine categories.  The 2011 grand prize brand and agency winners in each category are as follows:





African American

Ford Motor Company

Uniworld Group


California Department of Public Health

A Partnership Inc.

Digital Media

Toyota Motor Sales

InterTrend Communications

General Market

North Carolina Health and Wellness Trust Fund



The Scotts Miracle-Gro Company

Grupo Gallegos

Campaign with Significant Results

Visit Florida

Alma DDB



Grupo Gallegos


Allstate Insurance Co.

Leo Burnett


United States Marine Corps.

Uniworld Group

The award recipients were announced at a ceremony during the ANA's Multicultural Marketing & Diversity Conference in Miami, Florida, which concluded today. 

"I am delighted by the impressive work delivered by this year's winners of the Multicultural Excellence Awards and am thrilled to congratulate them on this prestigious recognition," said Bob Liodice, President and CEO of the ANA. "Their dedication to multicultural marketing is an inspiration to all marketers and should act as an example for the community on how we can all better market to diverse communities."

The awards are sponsored by the ANA Multicultural Marketing & Diversity Committee.  Established in 1998, the committee's mission is to educate and inform members on key topics and issues relevant to today's multicultural marketers and diversity leaders. A portion of the proceeds collected from the awards submission fees will be used to help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.

About the ANA

Founded in 1910, the ANA (Association of National Advertisers) leads the marketing community by providing its members with insights, collaboration, and advocacy.  ANA's membership includes 400 companies with 10,000 brands that collectively spend over $250 billion in marketing communications and advertising.  The ANA strives to communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs, and advance, promote, and protect all advertisers and marketers.  For more information, visit, follow us on Twitter, join us on Facebook, or visit our YouTube channel.




Press Contact:

Shoshana Hochdorf

CooperKatz for the ANA



Luna Newton

CooperKatz for the ANA