ANA Announces 2011 Multicultural Excellence Award Winners
Advertisers Honored in Nine Categories
MIAMI (Nov. 8, 2011) - The (ANA) Association of National Advertisers announced the winners of the 2011 Multicultural Excellence Awards sponsored by Arbitron.
Now in its eleventh year, the awards recognize ANA member companies and other marketers for their work in producing superior multicultural advertising campaigns that ran between June 2010 and June 2011.
Winners were named in nine categories. The 2011 grand prize brand and agency winners in each category are as follows:
|
Category: |
Brand: |
Agency: |
|
African American |
Ford Motor Company |
UniWorld Group |
|
Asian |
California Department of Public Health |
A Partnership Inc. |
|
Digital Media |
Toyota Motor Sales |
Intertrend Communications |
|
General Market |
North Carolina Health and Wellness Trust Fund |
Capstrat |
|
Hispanic |
The Scotts Miracle-Gro Company |
Grupo Gallegos |
|
Campaign with Significant Results |
Visit Florida |
Alma DDB |
|
Radio |
Target |
Grupo Gallegos |
|
LGBT |
Allstate Insurance Co. |
Leo Burnett |
|
|
United States Marine Corps. |
UniWorld Group |
The award recipients were announced at a ceremony during the ANA's Multicultural Marketing & Diversity Conference in Miami, Florida, which concluded today.
"I am delighted by the impressive work delivered by this year's winners of the Multicultural Excellence Awards and am thrilled to congratulate them on this prestigious recognition," said Bob Liodice, President and CEO of the ANA. "Their dedication to multicultural marketing is an inspiration to all marketers and should act as an example for the community on how we can all better market to diverse communities."
The awards are sponsored by the ANA Multicultural Marketing & Diversity Committee. Established in 1998, the committee's mission is to educate and inform members on key topics and issues relevant to today's multicultural marketers and diversity leaders. A portion of the proceeds collected from the awards submission fees will be used to help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.
About the ANA
The Association of National Advertisers (ANA) is the definitive voice of the marketing industry. Since 1910, we have set and advanced the agenda for marketing transformation, connecting over 1,600 member companies to an influential global network, insights and resources that drive growth. Our members represent 20,000 brands and $400 billion in annual marketing investment. Through industry-leading research, the CMO Growth Council, and our proprietary Growth Agenda and Practices, the ANA empowers marketers to shape the future of marketing and create lasting impact for their organizations and the industry.
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Luna Newton
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