ANA 2014 Masters of Marketing Conference Attracts Record Attendance

Top Marketers Reveal Insights to 2,800-plus Attendees

ORLANDO, Fla. – October 16, 2014 – The ANA Masters of Marketing Annual Conference kicked off today with a record attendance of more than 2,800 marketers. The theme of this year’s conference is Growth: Mastering Brands and Driving Results.

During his opening remarks, ANA President and CEO Bob Liodice emphasized that great marketing leverages today’s expanding array of media platforms in truly creative ways, drives strong business results and brand loyalty, and delivers enduring business growth. He said the industry should be proud of its progress in areas like multi-screen marketing, programmatic buying, social media, and real-time marketing.

However, Liodice cautioned that disruptive forces in marketing — including a complex, fragmented marketplace and a fractured customer experience — are challenging senior marketers to optimize decision making and transform their marketing organizations. He cited a new joint study by the ANA and McKinsey & Company which found that marketing aspirations are far outstripping organic operations. He said the fundamental necessities of operations, processes, and organization must be at the forefront of every CMO’s agenda.

Liodice also shared how the industry is addressing major ecosystem issues to become more capable, efficient, and productive, through spirited collaborations such as the:

  • Digital Advertising Alliance
  • Children’s Food and Beverage Initiative
  • Making Measurement Make Sense (3MS)

Throughout the conference, attendees from across the marketing industry will hear insights on how success was driven by some of the top marketers from brands such as:

  • General Mills
  • Heineken USA
  • Visa Inc.
  • Microsoft Corporation
  • Hello Products
  • Kraft Foods Group, Inc.
  • MillerCoors LLC
  • Nissan Motor Company
  • Bank of America Corporation
  • Target Brands, Inc.
  • American Licorice Company
  • USPS
  • Chobani, LLC
  • WW Grainger
  • Walmart U.S.
  • T-Mobile USA
  • JetBlue Airways

The conference is being held at the Rosen Shingle Creek resort through Saturday, October 18.

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About the ANA
The ANA (Association of National Advertisers) provides leadership that advances marketing excellence and shapes the future of the industry. Founded in 1910, ANA’s membership includes more than 630 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising annually. The ANA pursues “collaborative mastery” that advances the interests of marketers and promotes and protects the well-being of the marketing community. For more information, visit http://www.ana.net, follow us on Twitter and join us on Facebook.

Press Contact
Duke Fanelli
212.455.8030
dfanelli@ana.net