BAA Reveals the 2015 REGGIE Award Winners

Pet Condom campaign from Geometry Global awarded Super Reggie

New York, April 16, 2015 San Franciscos Society for the Prevention of Cruelty to Animals and Geometry Globals pet condom campaign has taken home the top prize in the Brand Activation Association (BAA) 2015 REGGIE Awards.

The award was presented during the Gala REGGIE Awards ceremony on the final evening of the BAAs Brand Activation Showcase conference. A total of 70 awards were presented across 23 different categories to top agencies and brands for the best brand activation marketing campaigns of 2014.

This was an unusually tight competition for Super REGGIE, said Bonnie Carlson, BAA President and CEO. The judges were complimentary of so many of the entries that it was clear they were torn. However, the Super REGGIE winner did absolutely surface kudos to Geometry Global and S.F. SPCA for a truly creative, brand-building idea. As several of the judges said, I wish I had thought of this myself, the ultimate compliment from very senior agency executives.

The full list of REGGIE Award finalists include:

 

Award

Entry Title

Brand

Agency

Age-Specific Campaigns

GOLD

Back to College 2014

Target

Periscope

SILVER

Whatever USA - An #UpforWhatever Weekend

Bud Light

Mosaic Group

BRONZE

Kids vs. Pros: MLS Soccer Showdown

Kraft / Capri Sun

Catapult


Best Cause, Green or Corporate Responsibility Marketing Campaigns

GOLD

SF SPCA

SF SPCA

Geometry Global

SILVER

Scott Naturals "Toss the Tube"

Kimberly-Clark, Scott Naturals Tube-Free Bath Tissue

Trisect

BRONZE

Marie Callender's Comforts From Home Project

ConAgra Foods, Inc.

DDB California & Trisect


Business -to-Business Campaigns

GOLD

The Penfolds House

Penfolds Wines

All Terrain & Finn Partners

SILVER

Fleetmatics - Truck Whisperer

Fleetmatics

FCB Chicago FCB/RED

BRONZE

Time Warner Cable Business Class

Time Warner Cable

Geometry Global


Content Marketing Campaigns

GOLD

Liquid-Plumr Scores In-Store with Hunky Plumrs

The Clorox Company

TPN

SILVER

IZZE Friendsday Night

Naked Emerging Brands

The Integer Group

BRONZE

Doritos and Mountain Dew: Every 2 Minutes

Frito-Lay

The Marketing Arm


Creativity & Innovation Campaigns

GOLD

Doritos and Mountain Dew: Every 2 Minutes

Frito-Lay

The Marketing Arm

SILVER

SF SPCA

SF SPCA

Geometry Global

BRONZE

Spirit Airlines Bare Fare Campaign

Spirit Airlines

Barkley


Digital and Mobile Marketing Campaigns

GOLD

Mike's Hard Lemonade "Mikehacks"

Mike's Hard Lemonade

Trisect

SILVER

State of Montana Turns $25K Investment into $6.9MM

Montana Office of Tourism

Starcom MediaVest

BRONZE

9Lives Cat's Eye View

Big Heart Pet Brands, 9Lives

EVB


Entertainment Campaigns

GOLD

The Voice 360: Be The Coach

NBCUniversal

Giant Spoon

SILVER

Every Witch Way Campaign

Nickelodeon

Nickelodeon

BRONZE

Time Warner Cable Studios

Time Warner Cable

Creative Artists Agency (CAA)


Experiential Marketing Campaigns (Budget under $1,000,000)

GOLD

Target Hair Food

Target

Arc Worldwide/Leo Burnett Chicago

SILVER

SF SPCA

SF SPCA

Geometry Global

BRONZE

TNT Dallas Gas Station Takeover

Turner Broadcasting

Grey Advertising


Experiential Marketing Campaigns (Budget over $1,000,000)

GOLD

Happiness Flag

The Coca-Cola Company

ignition inc.

SILVER

Whatever USA - An #UpforWhatever Weekend

Bud Light

Mosaic Group

BRONZE

Mario Karting Reimagined

Pennzoil

MediaCom


Gamification Campaigns

GOLD

Wrigley: 5 Gum TRUTH OR DARE Promotion

Wrigley

Catapult

SILVER

Doritos and Mountain Dew: Every 2 Minutes

Frito-Lay

The Marketing Arm

BRONZE

Protect It or Lose It

Allstate

Momentum Worldwide


International/Global Campaigns

GOLD

Rio2 Goes Global with Western Union

20th Century Fox

20th Century Fox

SILVER

McDonald's GOL! FIFA World Cup Promotion

McDonald's Corporation

The Marketing Store

BRONZE

Call of Duty Championship 2014 presented by Xbox

Activision Publishing, Inc.

NCompass International


Local, Regional Market Campaigns

GOLD

SF SPCA

SF SPCA

Geometry Global

SILVER

We Are Boston

New Balance

Upshot

BRONZE

Top It Like a Texan

Thomas'

TPN


Loyalty Campaigns

GOLD

Nick Jr. Birthday Club

Nickelodeon

Nickelodeon

SILVER

Campbell's Labels for Education / Grand Stand For Schools

The Campbell Soup Company

The Mars Agency

BRONZE

REI Village Mobile Tour

REI (Recreational Equipment, Inc.)

LeadDog Marketing Group


Multicultural/Lifestyle Segment Campaigns

GOLD

Heineken Champions Express

Heineken USA

Remezcla, LLC

SILVER

JCPenney: Soccer is for Girls

JCPenney

Grupo Gallegos

BRONZE

Rio2 Flies High with Western Union

Rio2

20th Century Fox


National Consumer Campaigns (Budget under $3,000,000)

GOLD

Jack's Frozen Pizza - The Official Pizza of the Grill

Nestl

Geometry Global

SILVER

The Rebirth of Camacho Cigars

Davidoff of Geneva USA (Camacho Cigars)

Colangelo

BRONZE

Love. Say it with Milk-Bone

Big Heart Pet Brands

FCB Chicago - FCB/RED


National Consumer Campaigns (Budget over $3,000,000)

GOLD

Tequila Don Julio - Make Your Move

Don Julio - Diageo

Colangelo

SILVER

Mike's Hard Lemonade "Mikehacks"

Mike's Hard Lemonade

Trisect

BRONZE

Helpful is Beautiful

Ace Hardware

FCB Chicago - FCB/RED


New Product Launch Campaigns

GOLD

Tide Oxi Product Launch

Procter & Gamble

Arc Worldwide/Leo Burnett Chicago & Saatchi & Saatchi

SILVER

Doritos and Mountain Dew: Every 2 Minutes

Frito-Lay

The Marketing Arm

BRONZE

LG's The Art of The Pixel

LG Electronics US

HS Ad USA and BKA


Partnership Campaigns

GOLD

Eight O'Clock Coffee Central Perk

Tata Global Beverages

Source Marketing

SILVER

Marie Callender's Comforts From Home Project

ConAgra Foods, Inc.

DDB California & Trisect

BRONZE

Disney Summer Partnership

Best Western International

Ideas Collide


Retailer-Specific Campaigns

GOLD

Helpful is Beautiful

Ace Hardware

FCB Chicago - FCB/RED

SILVER

Target Hair Food

Target

Arc Worldwide/Leo Burnett Chicago

BRONZE

Pringles Flavor Slam at Walmart

The Kellogg Company

The Integer Group


Shopper Marketing Campaigns

GOLD

Helpful is Beautiful

Ace Hardware

FCB Chicago - FCB/RED

SILVER

OREO

Mondelz International

Geometry Global

BRONZE

Pantene Haircast

Procter & Gamble

Arc Worldwide/Leo Burnett Chicago


Small Budget Campaigns (Budget less than $250,000)

GOLD

SF SPCA

SF SPCA

Geometry Global

SILVER

Mike's Hard Lemonade "Millionth Fan"

Mike's Hard Lemonade

Trisect

BRONZE

The Bar That Jack Built

Brown-Forman

Red Agency


Social Media Campaigns

GOLD

Mike's Hard Lemonade "Millionth Fan"

Mike's Hard Lemonade

Trisect

SILVER

McDonald's #forRMHC

McDonald's Corporation

The Marketing Store

BRONZE

Verizon #WhosGonnaWin

Verizon

Wasserman


Sponsorship and Licensed Property Campaigns

GOLD

Doritos and Mountain Dew: Every 2 Minutes

Frito-Lay

The Marketing Arm

SILVER

McDonald's GOL! FIFA World Cup Promotion

McDonald's Corporation

The Marketing Store

BRONZE

Friends 20th Anniversary Promotion

Warner Bros.

Source Marketing

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