Brand Activation Legal Webinar: October 2018

Venable LLP Presenting in October 2018

Global Brand Activation Campaigns:  One Size Does Not Fit All.  As if the 50-state compliance weren’t enough of a challenge for a marketing lawyer, today’s global campaigns demand and understanding of the laws of multiple countries, which can vary dramatically.  October’s webinar, “Structuring Compliant Global Brand Activation Campaigns,” hear from Venable Partner Melissa Landau Steinman and Associate Jessica Borowick on some of the issues in structuring a global advertising campaign.

Melissa Landau Steinman, Partner, practices primarily in the areas of advertising and marketing, antitrust, trade regulation, and consumer protection.  She is uniquely familiar with the technology, retail, media, and hospitality industries. Melissa assists companies advertising and marketing their products in traditional and new media: reviewing advertising and marketing materials; vetting pricing and "sales" claims; creating product warranties; advising on product safety issues; and addressing intellectual property and privacy matters. With over twenty years’ experience in the area, she has represented clients in private and government litigation, class actions, Lanham Act cases and Federal and State government investigations. Melissa wrote and edited the "Guide to Federal and State Regulation of Advertising," a comprehensive two-volume book/CD-ROM on the law of advertising and promotions, and the U.S. chapter of an upcoming treatise (exp. spring 2014) from Globe Law and Business on international advertising law.

Jessica Borowick, Associate, in Venable’s Regulatory Practice Group, where she focuses her practice on advertising, marketing, advertising compliance, entertainment, media, social media, sponsorships, intellectual property, and payment cards. Jessica assists clients of various types with the development and execution of advertising and marketing materials in all media, including drafting and advising on marketing and sponsorship agreements, reviewing advertising collateral, and structuring sweepstakes and contest promotions, particularly in the social media space. A component of Jessica’s practice, advertising related to the Olympic and Paralympic Games, includes advising brands on compliance with the Ted Stevens Olympic and Amateur Sports Act, and the Olympic Charter.