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The Evolution of the Retail Media Revolution
Event Recaps September 18, 2024The retail media landscape is rapidly transforming, reshaping the ways brands connect with consumers. Georgia-Pacific’s Paras Shah explored the dynamic changes driving this evolution and provided actionable insights for creating enhanced value in retail media.
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Utilizing Marketing Return on Investment (MROI) Data to Better Inform Measurement, Optimization, and Planning
Event Recaps September 18, 2024The HP view is that the scope of Measurement is a combination of Impact (what happened and why), Optimization (what should we optimize to across the next 90-days), and Planning (where should we invest and how much). HP calls it the IPO framework.
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United Airlines Scores Big with Local Super Bowl Ads
Event Recaps September 18, 2024Learn how United Airlines created a Super Bowl campaign centered on local, personalized ads over a national TV buy, chose heart over humor, and talked about the teams that *didn’t* win.
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Global LinkedIn Optimization Success at Astellas Pharma: A Two-Year Journey
Event Recaps September 18, 2024In this session, Bob Skwarek from Astellas’ Global Media Relations and Digital team shared the journey the organization took to meet their optimization goals, which resulted in a single, holistic page for all of their audiences.
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Gaining Programmatic Control: How a New Approach to Auditing Can Drive Digital Transformation and Reinforce Media as a Lever for Growth
Event Recaps September 18, 2024In this session, speakers outlined strategies for effectively communicating digital media value creation to build trust and alignment across the enterprise.
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Media and Marketing Innovations During the 2024 Election
Event Recaps September 18, 2024In late August 2024, YouGov surveyed Americans to learn the impact of new media innovations during this election cycle with voters. Hear their key findings and learn about the implications from fellow media leaders.
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Welcome Remarks of the 2024 ANA Measurement & Analytics Conference
Event Recaps September 17, 2024In this session, ANA's Bob Liodice and Jackson Bazley delivered the welcome remarks of the 2024 ANA Measurement & Analytics Conference.
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Agile Measurement: How to Measure Metrics That Matter the Most
Event Recaps September 17, 2024Hear how Clorox is developing an agile measurement framework to analyze the most important performance metrics with speed and agility, modernizing their data infrastructure, and building a suite of tools to meet the measurement needs in order to relentlessly optimize their marketing efforts.
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Opening Remarks of the 2024 ANA Measurement & Analytics Conference
Event Recaps September 17, 2024In this session, Google's Marta Martinez delivered the opening remarks of the 2024 ANA Measurement & Analytics Conference.
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A Marketer Playbook for Navigating Changes to the Identity and Data Landscape
Event Recaps September 17, 2024In this session, ThinkMedium introduced a Marketer Readiness Playbook for addressing ongoing data, identity, and privacy changes.
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Genius Awards Finalists Announcement
Event Recaps September 17, 2024Who are the industry’s true data masters? Allyson Dietz announced the finalists of the 2024 Genius Awards, presented by TransUnion, recognizing leading brand marketers for their outstanding achievements in data and analytics.
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How Coca-Cola Is Leveraging AI for Measurement
Event Recaps September 17, 2024During a session at the ANA’s 2024 Measurement and Analytics Conference, Coca-Cola’s Greg Pharo described some of the ways that his organization is capitalizing on artificial intelligence to enhance its approaches to advertising creative and measurement.
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Cross-Media Measurement Initiative Reaches New Milestones
Event Recaps September 17, 2024During a session at the ANA’s 2024 Measurement and Analytics Conference, the ANA and a panel of industry leaders gave an update on the progress that is being made toward the development of a cross-media measurement solution.
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Turbo-Charging Business Growth Through the Accurate Portrayal of Women and Girls
Event Recaps September 16, 2024In this session, SeeHer and Circana shared results from the 2024 GEM®Lift study that dove into how the accurate and authentic portrayal of women can increase sales ROI for brands from 5-10x.
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The Importance of Incrementality in Retail Media Measurement
Event Recaps September 16, 2024This joint presentation from OptiMine and Best Buy dove deep into the incrementality measurement approach discussing how it works and why it is so unique in the retail media network space.
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Driving Down Stubborn CPA’s with Cookieless Attribution and Customer Journey Automation
Event Recaps September 16, 2024Chris Liversidge (CEO and Founder) from Corvidae discussed how marketers are taking their marketing attribution efforts to new heights whilst futureproofing themselves against cookie-deprecation, privacy and compliance, and regulatory turbulence in the attribution field.
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Measuring Quality Over Quantity in Acquisition Marketing
Event Recaps September 16, 2024How do you measure quality, when so many marketing dashboards focus on sugar high metrics like CPA and ROAS, with zero sum tradeoffs between channels? In this session, Andy Hasselwander, Chief Analytics Officer at Marketbridge, went deep on methods, metrics, and approaches.
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Putting Purpose to Action in Marketing Strategy
Event Recaps September 12, 2024In today's competitive market, it is crucial for businesses to not only define their purpose but also to put it into action through their marketing strategies. This presentation explored the importance of aligning marketing efforts with the company's core values and mission.
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ANA AIMM and Target10 Discuss LGBTQ+ Allies Study
Event Recaps September 12, 2024ANA AIMM (Alliance for Multicultural Marketing) and Target10 are partnering on a significant study to help measure the current state of allyship and offer insights on increasing ally support in the future. The speakers discussed an exclusive look at the first part of their findings.
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Liberty Mutual: Giving Back to the Laurel Foundation
Event Recaps September 12, 2024To help further their mission, Copper Giants, Liberty Mutual's in-house agency, partnered with the Laurel Foundation on a rebrand and revamped outreach strategy. Copper Giants, represented by Warren Marenco Chase and Allison Aamodt, discussed the importance of large brands acting authentically in their support of the LGBTQ+ community.
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