What's The Deal With Native Advertising (And Why, Oh Why, Should You Care)?

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This webinar will do a deep dive into the issues surrounding native advertising, synthesizing relevant precedent and guidance from the Federal Trade Commission (FTC) and the NAD and examining some of the most common native advertising formats in use today. Specifically, the webinar will examine (among other topics) when disclosure of brand involvement is required (or advisable) and when it is not - or should not be - required, approaches to effectively disclose brand involvement, claim substantiation in a native context, and rights clearance implications.  

*** Please note that the date of this webinar has changed ***

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Start: Monday, May 11, 2015 at 1:00pm

End: Monday, May 11, 2015 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Brian G. Murphy
Partner
Frankfurt Kurnit Klein & Selz PC