Shopper Marketing, Midwest Chapter


Start: Wednesday, May 9, 2018 at 9:00am

End: Wednesday, May 9, 2018 at 3:00pm


Capital One
77 West Wacker Dr
Conf Rm: 51105
Chicago, IL 60601

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Attend in-Person ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Will Not Attend ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A



I. Session 1:  Extending Shopper Marketing (10:00AM – 10:50AM)
Contrary to popular belief, the Shopper Marketing practice is not just CPG focused, rather, it can be applied across various industries.  Pepper Evans, VP, Card Partnership Marketing & Innovation at Capital One will share how shopper marketing best practices can be utilized in other platforms and with partnerships across industries.  

Pepper Evans,
 VP, Card Partnership Marketing & Innovation, Capital One

COFFEE BREAK (10:50AM – 11:10AM)

II. Session 2: Collaboration Leads to Great Results! (11:10AM – 12:00PM)
Collaboration between retailers and vendors is more critical than ever as the retail landscape continues to change.  American Greetings and Meijer will discuss how they work closely to develop and align on marketing strategies as well as establish the KPIs to drive the business forward.

Julie Herceg, 
Senior Manager, Retail Marketing, American Greetings Corporation
Emily Bosco Henao,
 Director, Marketing Strategy, Campaign Planning & Development, Meijer

One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. In this roundtable, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch. Come prepared to pose questions, exchange ideas and get insights from the group to current challenges, future opportunities and best practices in this “off the record” peer-to-peer conversation.

III. Session 3: Retail reformation - Re-Imagining the Role of Stores (1:15PM – 2:00PM)
Even as pressures mount on brick-and-mortar stores, retailers can find growth by focusing on the battlegrounds that are still up for grabs...and re-imagining stores will be at the eye of this storm.

Sajal Kohli,
 Senior Partner, McKinsey & Company

Webinar information, if available, will be provided to registrants only.