Shopper Marketing Committee, Midwest Chapter


According to a recent ANA Insight Brief, women typically spend up to 30 minutes preparing for an average shopping trip, and 96% of all shoppers bring a shopping list when they enter a store. Surprisingly, 60% of brand selection occurs at the store shelf. Over the past 30 years, these patterns and the science of shopper marketing have not evolved very much. Today however, the rise of digital and mobile technologies has changed the game. Hyperconnectivity means buying can now happen anytime, for anything, and from anywhere.

The Shopper Marketing. Midwest Chapter Committee is for members who lead shopper marketing and/or initiatives at their organizations.  We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making.   The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.

The ANA staff managing the Shopper Marketing, Midwest Chapter Committee are Paul Robinson and Alexandria Henderson.


Discussion Topics :

  • Defining shopper marketing
  • Consumer insights
  • In-store media
  • Integration of in-store and out-of-store activity
  • Newer media, e.g. mobile, social, NFT
  • Retailer/Manufacturer relationships
  • The store as a marketing canvas
  • Transforming internal marketing and sales capabilities
  • Alignment with retailer marketing plans
  • Advancing the role of shopper marketing within your organization
name title company
Patrick Adams CMO I CCO I CDO I Head of Marketing PayPal, Inc.
Lisa Barber Marketing & Visual Merchandising Account Director Hallmark Cards Inc.
Analia Benedetti Director Shopper Marketing and Multicultural Commercialization Kellogg Company
Wendyjean Bennett Director of Customer Marketing Tyson Foods, Inc.
Laura Berger Shopper Marketing Manager GlaxoSmithKline
James Binning Dir. Rolled Pdts.Cust. Dev. NA Shopper Mktg. Kimberly-Clark Corporation
Carol Bishop Director, Pediatrics Prestige Brands, Inc.
Matt Boge Procurement Category Manager, Customer Marketing Diageo Americas, Inc.
Stephanie Borges VP, North America Strategic Marketing & Partnership Six Flags Entertainment.
Melanie Boulden Senior Vice President, U.S. and Global Marketing Crayola
Tammy Brumfield   The Mars Agency
Heather Campain Director of Shopper Insights & Shopper Marketing Johnson & Johnson
Michael Carpenter Procurement Supplier Performance Manager, Customer Marketing Diageo North America, Inc.
Jason Chrones Loyalty Manager PETCO Animal Supplies, Inc.
Jeff Cloud Director, Digital Discovery, Strategy & Optimization General Growth Properties, Inc.
Chris Constable Director, Marketing Procurement Campbell Soup Company
Eduardo Correia Director, Multicultural Marketing Coca-Cola Company
Jessica Cummuta Assistant Product Marketing Manager Sub-Zero Group, Inc.
Amy Dragland-Johnson Shopper Marketing Team Lead S.C. Johnson & Son, Inc.
Brendan Duffy Marketing Director Caravan Tours
Courtney Dunagan Shopper Marketing Manager Constellation Wines U.S.
Marikaye Fleisher National Account Manager Mead Johnson Nutrition Company
Broocks Foster Marketing Manager Blue Rhino Corporation
Kathryn Freemond Shopper Marketing Manager Reynolds Consumer Products
Tracy Frisbie Shopper Marketing Director Constellation Wines U.S.
Erin Gady - Fastenal Co.
Cynthia Galbincea GM, Retail Marketing The Goodyear Tire & Rubber Company
Sam Gammell Marketing Manager The Capital Group
Laura Hackett Sr Dir Learning and Development MillerCoors LLC
Megan Hennigan Senior Manager - Shopper Marketing Campbell Soup Company
Larry Hitchcock Principal Deloitte Consulting
Bryan Jones Director of Regional Grocery, Shopper Marketing Pepsico Beverages Company
Cara Kahaly Director, Shopper Marketing GSK Consumer Healthcare
Kelly Kastel Marketing Manager Walmart Stores, Inc.
Tina Kirkpatrick Senior Director, Strategy & Insights White Wave Foods Company
Tanya LaFuente Marketing Director Lord & Taylor
Candy Lambert Associate Shopper Marketing Manager Tyson Foods, Inc.
Allison Lewin Vice President Marketing F'Real
John Lippolis Senior Director, Cust Mktg & Insights Mondelez International, Inc.
Michael Martaus Marketing Manager American Greetings Corporation
Jamal Martin Marketing Manager Walmart Stores, Inc.
Francine McEwen Sr. UX Designer AutoNation, Inc.
Lauren Moffet Director of Customer Marketing Vita Coco
Ayesha Narula Allied Product Manager Farmer Brothers
Marta Newhart Global Vice President Johnson Controls, Inc.
Aaron Newhouse Director, Shopper Marketing ConAgra Foods Inc.
Jennifer Nicodemus Associate Shopper Marketing Manager Abbott
Mary Novak Consumer Segment Marketing, Regional Marketing US Bank
Sally Olson Director of Merchandising Fastenal Co.
Justin Pennino Manager, GCIA Walmart Stores, Inc.
James Pickett Global Retail Strategy ExxonMobil Chemical Company
Jeff Portugal VP, Corporate Alliances & Partnership Marketing Six Flags Entertainment
Marie Proto Sr. Manager, Shopper Marketing The Western Union Company
Jill Rankin Global Sourcing Category Manager Boehringer Ingelheim Pharmaceuticals, Inc.
David Rodriguez Consumer & Market Insights The J. M. Smucker Company
Jennifer Rosa Shopper Marketing Manager Constellation Wines U.S.
Kati Rust Brand & Customer Marketing Mgr Oil-Dri Corporation of America
Julia Sanchez Marketing Manager Walmart Stores, Inc.
Theresa Sandhu Shopper Marketing Director Constellation Wines U.S.
Leslie Scheetz Manager, Marketing Services Procurement Kraft Foods Group, Inc.
Janice Schroeder Consumer Marketing Manager American Greetings Corporation
Michele Schuh Director, Media, Old Navy Marketing Old Navy
Anne Staskon Program Manager BP p.l.c.
Jonathan Stine Procurement Manager for Market Research Nestlé USA
Erin Styles   Starcom MediaVest Group
Adam Tignor Manager of Store Marketing CarMax Auto Superstores, Inc.
Joseph Vizcarra Sr. Manager - Shopper Marketing Campbell Soup Company
Alvis Washington Sr. Marketing Director, Customer Experience Walmart Stores, Inc.
Meredith Wollman Marketing Manager Mattel, Inc.
Cathy Zigler Ecommerce Ace Hardware Corporation
  • Name

    Patrick Adams

    Title

    CMO I CCO I CDO I Head of Marketing

    COMPANY

    PayPal, Inc.
  • Name

    Lisa Barber

    Title

    Marketing & Visual Merchandising Account Director

    COMPANY

    Hallmark Cards Inc.
  • Name

    Analia Benedetti

    Title

    Director Shopper Marketing and Multicultural Commercialization

    COMPANY

    Kellogg Company
  • Name

    Wendyjean Bennett

    Title

    Director of Customer Marketing

    COMPANY

    Tyson Foods, Inc.
  • Name

    Laura Berger

    Title

    Shopper Marketing Manager

    COMPANY

    GlaxoSmithKline
  • Name

    James Binning

    Title

    Dir. Rolled Pdts.Cust. Dev. NA Shopper Mktg.

    COMPANY

    Kimberly-Clark Corporation
  • Name

    Carol Bishop

    Title

    Director, Pediatrics

    COMPANY

    Prestige Brands, Inc.
  • Name

    Matt Boge

    Title

    Procurement Category Manager, Customer Marketing

    COMPANY

    Diageo Americas, Inc.
  • Name

    Stephanie Borges

    Title

    VP, North America Strategic Marketing & Partnership

    COMPANY

    Six Flags Entertainment.
  • Name

    Melanie Boulden

    Title

    Senior Vice President, U.S. and Global Marketing

    COMPANY

    Crayola
  • Name

    Tammy Brumfield

    Title

     

    COMPANY

    The Mars Agency
  • Name

    Heather Campain

    Title

    Director of Shopper Insights & Shopper Marketing

    COMPANY

    Johnson & Johnson
  • Name

    Michael Carpenter

    Title

    Procurement Supplier Performance Manager, Customer Marketing

    COMPANY

    Diageo North America, Inc.
  • Name

    Jason Chrones

    Title

    Loyalty Manager

    COMPANY

    PETCO Animal Supplies, Inc.
  • Name

    Jeff Cloud

    Title

    Director, Digital Discovery, Strategy & Optimization

    COMPANY

    General Growth Properties, Inc.
  • Name

    Chris Constable

    Title

    Director, Marketing Procurement

    COMPANY

    Campbell Soup Company
  • Name

    Eduardo Correia

    Title

    Director, Multicultural Marketing

    COMPANY

    Coca-Cola Company
  • Name

    Jessica Cummuta

    Title

    Assistant Product Marketing Manager

    COMPANY

    Sub-Zero Group, Inc.
  • Name

    Amy Dragland-Johnson

    Title

    Shopper Marketing Team Lead

    COMPANY

    S.C. Johnson & Son, Inc.
  • Name

    Brendan Duffy

    Title

    Marketing Director

    COMPANY

    Caravan Tours
  • Name

    Courtney Dunagan

    Title

    Shopper Marketing Manager

    COMPANY

    Constellation Wines U.S.
  • Name

    Marikaye Fleisher

    Title

    National Account Manager

    COMPANY

    Mead Johnson Nutrition Company
  • Name

    Broocks Foster

    Title

    Marketing Manager

    COMPANY

    Blue Rhino Corporation
  • Name

    Kathryn Freemond

    Title

    Shopper Marketing Manager

    COMPANY

    Reynolds Consumer Products
  • Name

    Tracy Frisbie

    Title

    Shopper Marketing Director

    COMPANY

    Constellation Wines U.S.
  • Name

    Erin Gady

    Title

    -

    COMPANY

    Fastenal Co.
  • Name

    Cynthia Galbincea

    Title

    GM, Retail Marketing

    COMPANY

    The Goodyear Tire & Rubber Company
  • Name

    Sam Gammell

    Title

    Marketing Manager

    COMPANY

    The Capital Group
  • Name

    Laura Hackett

    Title

    Sr Dir Learning and Development

    COMPANY

    MillerCoors LLC
  • Name

    Megan Hennigan

    Title

    Senior Manager - Shopper Marketing

    COMPANY

    Campbell Soup Company
  • Name

    Larry Hitchcock

    Title

    Principal

    COMPANY

    Deloitte Consulting
  • Name

    Bryan Jones

    Title

    Director of Regional Grocery, Shopper Marketing

    COMPANY

    Pepsico Beverages Company
  • Name

    Cara Kahaly

    Title

    Director, Shopper Marketing

    COMPANY

    GSK Consumer Healthcare
  • Name

    Kelly Kastel

    Title

    Marketing Manager

    COMPANY

    Walmart Stores, Inc.
  • Name

    Tina Kirkpatrick

    Title

    Senior Director, Strategy & Insights

    COMPANY

    White Wave Foods Company
  • Name

    Tanya LaFuente

    Title

    Marketing Director

    COMPANY

    Lord & Taylor
  • Name

    Candy Lambert

    Title

    Associate Shopper Marketing Manager

    COMPANY

    Tyson Foods, Inc.
  • Name

    Allison Lewin

    Title

    Vice President Marketing

    COMPANY

    F'Real
  • Name

    John Lippolis

    Title

    Senior Director, Cust Mktg & Insights

    COMPANY

    Mondelez International, Inc.
  • Name

    Michael Martaus

    Title

    Marketing Manager

    COMPANY

    American Greetings Corporation
  • Name

    Jamal Martin

    Title

    Marketing Manager

    COMPANY

    Walmart Stores, Inc.
  • Name

    Francine McEwen

    Title

    Sr. UX Designer

    COMPANY

    AutoNation, Inc.
  • Name

    Lauren Moffet

    Title

    Director of Customer Marketing

    COMPANY

    Vita Coco
  • Name

    Ayesha Narula

    Title

    Allied Product Manager

    COMPANY

    Farmer Brothers
  • Name

    Marta Newhart

    Title

    Global Vice President

    COMPANY

    Johnson Controls, Inc.
  • Name

    Aaron Newhouse

    Title

    Director, Shopper Marketing

    COMPANY

    ConAgra Foods Inc.
  • Name

    Jennifer Nicodemus

    Title

    Associate Shopper Marketing Manager

    COMPANY

    Abbott
  • Name

    Mary Novak

    Title

    Consumer Segment Marketing, Regional Marketing

    COMPANY

    US Bank
  • Name

    Sally Olson

    Title

    Director of Merchandising

    COMPANY

    Fastenal Co.
  • Name

    Justin Pennino

    Title

    Manager, GCIA

    COMPANY

    Walmart Stores, Inc.
  • Name

    James Pickett

    Title

    Global Retail Strategy

    COMPANY

    ExxonMobil Chemical Company
  • Name

    Jeff Portugal

    Title

    VP, Corporate Alliances & Partnership Marketing

    COMPANY

    Six Flags Entertainment
  • Name

    Marie Proto

    Title

    Sr. Manager, Shopper Marketing

    COMPANY

    The Western Union Company
  • Name

    Jill Rankin

    Title

    Global Sourcing Category Manager

    COMPANY

    Boehringer Ingelheim Pharmaceuticals, Inc.
  • Name

    David Rodriguez

    Title

    Consumer & Market Insights

    COMPANY

    The J. M. Smucker Company
  • Name

    Jennifer Rosa

    Title

    Shopper Marketing Manager

    COMPANY

    Constellation Wines U.S.
  • Name

    Kati Rust

    Title

    Brand & Customer Marketing Mgr

    COMPANY

    Oil-Dri Corporation of America
  • Name

    Julia Sanchez

    Title

    Marketing Manager

    COMPANY

    Walmart Stores, Inc.
  • Name

    Theresa Sandhu

    Title

    Shopper Marketing Director

    COMPANY

    Constellation Wines U.S.
  • Name

    Leslie Scheetz

    Title

    Manager, Marketing Services Procurement

    COMPANY

    Kraft Foods Group, Inc.
  • Name

    Janice Schroeder

    Title

    Consumer Marketing Manager

    COMPANY

    American Greetings Corporation
  • Name

    Michele Schuh

    Title

    Director, Media, Old Navy Marketing

    COMPANY

    Old Navy
  • Name

    Anne Staskon

    Title

    Program Manager

    COMPANY

    BP p.l.c.
  • Name

    Jonathan Stine

    Title

    Procurement Manager for Market Research

    COMPANY

    Nestlé USA
  • Name

    Erin Styles

    Title

     

    COMPANY

    Starcom MediaVest Group
  • Name

    Adam Tignor

    Title

    Manager of Store Marketing

    COMPANY

    CarMax Auto Superstores, Inc.
  • Name

    Joseph Vizcarra

    Title

    Sr. Manager - Shopper Marketing

    COMPANY

    Campbell Soup Company
  • Name

    Alvis Washington

    Title

    Sr. Marketing Director, Customer Experience

    COMPANY

    Walmart Stores, Inc.
  • Name

    Meredith Wollman

    Title

    Marketing Manager

    COMPANY

    Mattel, Inc.
  • Name

    Cathy Zigler

    Title

    Ecommerce

    COMPANY

    Ace Hardware Corporation