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Shopper Marketing Committee

According to a recent ANA Insight Brief, women typically spend up to 30 minutes preparing for an average shopping trip, and 96% of all shoppers bring a shopping list when they enter a store. Surprisingly, 60% of brand selection occurs at the store shelf. Over the past 30 years, these patterns and the science of shopper marketing have not evolved very much. Today however, the rise of digital and mobile technologies has changed the game. Hyperconnectivity means buying can now happen anytime, for anything, and from anywhere.

The Shopper Marketing Committee is for members who lead shopper marketing and/or initiatives at their organizations.  We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making.   The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests. 

Discussion Topics :

  • Defining shopper marketing
  • Consumer insights
  • In-store media
  • Integration of in-store and out-of-store activity
  • Newer media, e.g. mobile, social, NFT
  • Retailer/Manufacturer relationships
  • The store as a marketing canvas
  • Transforming internal marketing and sales capabilities
  • Alignment with retailer marketing plans
  • Advancing the role of shopper marketing within your organization
Name Title Company
Patrick Adams SVP, Marketing/VS Direct PayPal, Inc.
Debra Balcerzak-Wilson Senior Brand Manager Lebanon Seaboard Corporation
Mary Battiste Sr. Marketing Communications Specialist Robert Bosch LLC
James Beck VP - Shopper Marketing Coca-Cola Company
Wendyjean Bennett Director of Customer Marketing Tyson Foods, Inc.
Laura Berger Shopper Marketing Manager Reckitt Benckiser
James Binning Dir. Rolled Pdts.Cust. Dev. NA Shopper Mktg. Kimberly-Clark Corporation
Stephanie Borges Director, Corporate Alliances Six Flags Entertainment.
Melanie Boulden Vice President, Marketing Kraft Foods Group, Inc.
Natalia Breuer Manager of Shopper Marketing Reynolds Consumer Products
Tammy Brumfield Vice President, Shopper Marketing ConAgra Foods Inc.
Teresa Chipps Director, Shopper Marketing The Western Union Company
Dan Clifford SVP Marketing Express
Jeff Cloud Director, Customer Relationship and Mobile Marketing General Growth Properties, Inc.
Chris Constable Director, Marketing Procurement Campbell Soup Company
Tom Corpus Marketing The Progressive Corporation
Eduardo Correia Director, Multicultural Marketing Coca-Cola Company
Melissa Cummings Retail Innovation/Digital Marketing Domino's Inc.
Samantha Daggett   Walmart Stores, Inc./Sams Club
Claudio Danzo Senior Manager Shopper Marketing Merck Consumer Care
Bria Day Marketing Manager CIGNA Corporation
Megan DeCicco Client Services Administrator Terravant Wine Company
Chris Diaz Sr. Manager, Retail Marketing Northstar Lottery Group, LLC
Carla Dobre-Chastain Innovation and Consumer Insights Manager Ornua North America
Barbara Drahl Corporate Marketing Director, Consumer Activation SeaWorld Parks and Entertainment
Marjorie Dufek Director, Digital Marketing Brown-Forman Corporation
Brendan Duffy Marketing Director Caravan Tours
Marikaye Fleisher National Account Manager Mead Johnson Nutrition Company
Broocks Foster Marketing Manager Blue Rhino Corporation
Tracy Frisbie Dir of Trade Marketing Constellation Wines U.S.
Steve Gregory Senior Sourcing Manager The Clorox Company
Laura Hackett Sr Dir Learning and Development MillerCoors LLC
Megan Hennigan Senior Manager - Shopper Marketing Campbell Soup Company
Nancy Henry Manager, Consumer Activation SeaWorld Parks and Entertainment
Larry Hitchcock Principal Deloitte Consulting
Mike Hornigold Group Director eCommerce & Digital Shopper Marketing Coca-Cola Company
Bryan Jones Director of Regional Grocery, Shopper Marketing Pepsico Beverages Company
Cara Kahaly Director, Shopper Marketing Novartis Consumer Health, Inc.
Kelly Kastel Marketing Manager Walmart Stores, Inc.
Heather Kaster Sr. Manager Marketing Services Kraft Foods Group, Inc.
John Kennington Vice President, Sales and Customer Marketing Ferrero USA, Inc.
Tina Kirkpatrick Senior Director, Strategy & Insights White Wave Foods Company
Alicia Klein Strategic Planning Sprint Communications
Tanya LaFuente Marketing Director Lord & Taylor
Janice Lee Senior Marketing Manager F'Real
Jay Lefforge Director of Shopper Marketing S.C. Johnson & Son, Inc.
Allison Lewin Vice President Marketing F'Real
John Lippolis Senior Director, Cust Mktg & Insights Mondelez International, Inc.
Christine Lott Marketing Manager - International Retail Blue Diamond Growers
Kelly Majeske Buyer- Marketing Services Procurement Kraft Heinz Foods Company
Michael Martaus Marketing Manager American Greetings Corporation
Jamal Martin Marketing Manager Walmart Stores, Inc.
Lauren Moffet Director of Customer Marketing Vita Coco
Ayesha Narula Brand Manager, Cetaphil Galderma Laboratories, L.P.
Lisa Needlman Promotions Manager Reynolds Consumer Products
Justin Pennino Manager, GCIA Walmart Stores, Inc.
James Pickett Global Retail Strategy ExxonMobil Chemical Company
Jeff Portugal VP, Corporate Alliances & Partnership Marketing Six Flags Entertainment
Marie Proto Sr. Manager, Shopper Marketing The Western Union Company
Joe Radabaugh Division Vice President, Shopper Nestlé USA
Jill Rankin Global Sourcing Category Manager Boehringer Ingelheim Pharmaceuticals, Inc.
Christine Rich Marketing Manager American Greetings Corporation
Rachel Roberts VP, GSM Control States Beam Suntory Inc.
David Rodriguez Global Consumer Insights General Mills, Inc.
Kati Rust Brand & Customer Marketing Mgr Oil-Dri Corporation of America
Julia Sanchez Marketing Manager Walmart Stores, Inc.
Theresa Sandhu Director, Trade Marketing Constellation Wines U.S.
Donna Sanker Head of Retail Sales & Marketing BP
Leslie Scheetz Manager, Marketing Services Procurement Kraft Foods Group, Inc.
Janice Schroeder Consumer Marketing Manager American Greetings Corporation
Michele Schuh Director, Media, Old Navy Marketing Old Navy
Anne Staskon Program Manager BP p.l.c.
John Stichweh Director - Customer, CRM & Ecommerce ConAgra Foods Inc.
Janice Tennant Director, Global Marketing Excellence Kimberly-Clark Corporation
Adam Tignor Manager of Store Marketing CarMax Auto Superstores, Inc.
Melissa Varcak Senior Brand Manager Safeway Inc.
Carol Vella Senior Marketing Manager Walmart Stores, Inc.
Joseph Vizcarra Sr. Manager - Shopper Marketing Campbell Soup Company
Alvis Washington Sr. Marketing Director, Customer Experience Walmart Stores, Inc.
Jaclyn Watling Strategic Sourcing Analyst Levi Strauss & Co.

Next Meeting(s)

Joint Midwest Digital & Social and Shopper Marketing
Tuesday, December 8, 2015
Chicago , IL

Prior Meeting(s)

Shopper Marketing
Wednesday, September 23, 2015
Bentonville , AR

Shopper Marketing
Tuesday, May 12, 2015
Chicago , IL

Shopper Marketing
Tuesday, March 31, 2015
Chicago , IL

ANA Committee Member Testimonials

"ANA committees are an invaluable way to learn more about key industry issues, trends and best practices from other advertisers and industry experts. I always learn something I can apply to my job and share with others on my team."
Eve Reiter, VP, Global Agency Relations, American Express and Chair of ANA Agency Relations Committee

Read more >

Upcoming Meetings


New York, NY

Media Leadership

New York, NY

Digital & Social

Canton, MA

Legal Affairs

New York, NY

Brand Management

New York, NY

Digital & Social, West Coast Chapter

Las Vegas, NV

Sponsorship & Event Marketing

New York, NY

Media Leadership, West Coast Chapter

Glendale, CA

Production Management

New York, NY

Agency Relations

New York, NY

Full Committee Schedule