Shopper Marketing Committee


According to a recent ANA Insight Brief, women typically spend up to 30 minutes preparing for an average shopping trip, and 96% of all shoppers bring a shopping list when they enter a store. Surprisingly, 60% of brand selection occurs at the store shelf. Over the past 30 years, these patterns and the science of shopper marketing have not evolved very much. Today however, the rise of digital and mobile technologies has changed the game. Hyperconnectivity means buying can now happen anytime, for anything, and from anywhere.

The Shopper Marketing Committee is for members who lead shopper marketing and/or initiatives at their organizations.  We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making.   The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.

The ANA staff member managing the Shopper Marketing Committee is Mike Kaufman.


Discussion Topics :

  • Defining shopper marketing
  • Consumer insights
  • In-store media
  • Integration of in-store and out-of-store activity
  • Newer media, e.g. mobile, social, NFT
  • Retailer/Manufacturer relationships
  • The store as a marketing canvas
  • Transforming internal marketing and sales capabilities
  • Alignment with retailer marketing plans
  • Advancing the role of shopper marketing within your organization
name title company
Patrick Adams SVP, Marketing/VS Direct PayPal, Inc.
James Beck VP - Shopper Marketing Coca-Cola Company
Wendyjean Bennett Director of Customer Marketing Tyson Foods, Inc.
James Binning Dir. Rolled Pdts.Cust. Dev. NA Shopper Mktg. Kimberly-Clark Corporation
Carol Bishop Director, Pediatrics Prestige Brands, Inc.
Matt Boge Procurement Category Manager, Customer Marketing Diageo Americas, Inc.
Stephanie Borges Vice President, Corporate Alliances Six Flags Entertainment.
Melanie Boulden Vice President, Marketing Kraft Foods Group, Inc.
Natalia Breuer Manager of Shopper Marketing Reynolds Consumer Products
Tammy Brumfield    
Michael Carpenter Procurement Supplier Performance Manager, Customer Marketing Diageo North America, Inc.
Teresa Chipps Director, Shopper Marketing The Western Union Company
Dan Clifford SVP Marketing Express
Jeff Cloud Director, Customer Relationship and Mobile Marketing General Growth Properties, Inc.
Chris Constable Director, Marketing Procurement Campbell Soup Company
Tom Corpus Marketing The Progressive Corporation
Eduardo Correia Director, Multicultural Marketing Coca-Cola Company
Melissa Cummings Retail Innovation/Digital Marketing Domino's Inc.
Jessica Cummuta   Sub-Zero Group, Inc.
Samantha Daggett   Walmart Stores, Inc./Sams Club
Bria Day Marketing Manager CIGNA Corporation
Megan DeCicco Client Services Administrator Terravant Wine Company
Chris Diaz Sr. Manager, Retail Marketing Northstar Lottery Group, LLC
Carla Dobre-Chastain Innovation and Consumer Insights Manager Ornua North America
Barbara Drahl Corporate Marketing Director, Consumer Activation SeaWorld Parks and Entertainment
Marjorie Dufek Director, Digital Marketing Brown-Forman Corporation
Brendan Duffy Marketing Director Caravan Tours
Marikaye Fleisher National Account Manager Mead Johnson Nutrition Company
Broocks Foster Marketing Manager Blue Rhino Corporation
Kathryn Freemond Shopper Marketing Manager Reynolds Consumer Products
Tracy Frisbie Shopper Marketing Director Constellation Wines U.S.
Cynthia Galbincea   The Goodyear Tire & Rubber Company
Steve Gregory Senior Sourcing Manager The Clorox Company
Laura Hackett Sr Dir Learning and Development MillerCoors LLC
Sabina Hassan Brand Designer Pearson
Megan Hennigan Senior Manager - Shopper Marketing Campbell Soup Company
Nancy Henry Manager, Consumer Activation SeaWorld Parks and Entertainment
Larry Hitchcock Principal Deloitte Consulting
Mike Hornigold Group Director eCommerce & Digital Shopper Marketing Coca-Cola Company
Bryan Jones Director of Regional Grocery, Shopper Marketing Pepsico Beverages Company
Cara Kahaly Director, Shopper Marketing Novartis Consumer Health, Inc.
Kelly Kastel Marketing Manager Walmart Stores, Inc.
Heather Kaster Sr. Manager Marketing Services Kraft Foods Group, Inc.
Tina Kirkpatrick Senior Director, Strategy & Insights White Wave Foods Company
Alicia Klein Strategic Planning Sprint Communications
Tanya LaFuente Marketing Director Lord & Taylor
Janice Lee Senior Marketing Manager F'Real
Jay Lefforge Director of Shopper Marketing S.C. Johnson & Son, Inc.
Allison Lewin Vice President Marketing F'Real
Adam Linstad Audience Outreach Representative The Nerdery
John Lippolis Senior Director, Cust Mktg & Insights Mondelez International, Inc.
Christine Lott Marketing Manager - International Retail Blue Diamond Growers
Kelly Majeske Buyer- Marketing Services Procurement Kraft Heinz Foods Company
Michael Martaus Marketing Manager American Greetings Corporation
Jamal Martin Marketing Manager Walmart Stores, Inc.
Lauren Moffet Director of Customer Marketing Vita Coco
Ayesha Narula Allied Product Manager Farmer Brothers
Lisa Needlman Promotions Manager Reynolds Consumer Products
Justin Pennino Manager, GCIA Walmart Stores, Inc.
James Pickett Global Retail Strategy ExxonMobil Chemical Company
Jeff Portugal VP, Corporate Alliances & Partnership Marketing Six Flags Entertainment
Marie Proto Sr. Manager, Shopper Marketing The Western Union Company
Joe Radabaugh Division Vice President, Shopper Nestlé USA
Jill Rankin Global Sourcing Category Manager Boehringer Ingelheim Pharmaceuticals, Inc.
Christine Rich Marketing Manager American Greetings Corporation
Rachel Roberts VP, GSM Control States Beam Suntory Inc.
David Rodriguez Global Consumer Insights General Mills, Inc.
Kati Rust Brand & Customer Marketing Mgr Oil-Dri Corporation of America
Julia Sanchez Marketing Manager Walmart Stores, Inc.
Theresa Sandhu Shopper Marketing Director Constellation Wines U.S.
Donna Sanker Head of Retail Sales & Marketing BP
Leslie Scheetz Manager, Marketing Services Procurement Kraft Foods Group, Inc.
Janice Schroeder Consumer Marketing Manager American Greetings Corporation
Michele Schuh Director, Media, Old Navy Marketing Old Navy
Lisa Selk Marketing Director, Grocery Products Hormel Foods Corporation
Anne Staskon Program Manager BP p.l.c.
John Stichweh Director - Customer, CRM & Ecommerce ConAgra Foods Inc.
Janice Tennant Director, Global Marketing Excellence Kimberly-Clark Corporation
Adam Tignor Manager of Store Marketing CarMax Auto Superstores, Inc.
Melissa Varcak Senior Brand Manager Safeway Inc.
Carol Vella Senior Marketing Manager Walmart Stores, Inc.
Joseph Vizcarra Sr. Manager - Shopper Marketing Campbell Soup Company
Tom Volgenau Procurement Category Manager, BTL, Experiential, PR and Sponsorships Diageo North America, Inc.
Alvis Washington Sr. Marketing Director, Customer Experience Walmart Stores, Inc.
Jaclyn Watling Strategic Sourcing Analyst Levi Strauss & Co.
  • Name

    Patrick Adams

    Title

    SVP, Marketing/VS Direct

    COMPANY

    PayPal, Inc.
  • Name

    James Beck

    Title

    VP - Shopper Marketing

    COMPANY

    Coca-Cola Company
  • Name

    Wendyjean Bennett

    Title

    Director of Customer Marketing

    COMPANY

    Tyson Foods, Inc.
  • Name

    James Binning

    Title

    Dir. Rolled Pdts.Cust. Dev. NA Shopper Mktg.

    COMPANY

    Kimberly-Clark Corporation
  • Name

    Carol Bishop

    Title

    Director, Pediatrics

    COMPANY

    Prestige Brands, Inc.
  • Name

    Matt Boge

    Title

    Procurement Category Manager, Customer Marketing

    COMPANY

    Diageo Americas, Inc.
  • Name

    Stephanie Borges

    Title

    Vice President, Corporate Alliances

    COMPANY

    Six Flags Entertainment.
  • Name

    Melanie Boulden

    Title

    Vice President, Marketing

    COMPANY

    Kraft Foods Group, Inc.
  • Name

    Natalia Breuer

    Title

    Manager of Shopper Marketing

    COMPANY

    Reynolds Consumer Products
  • Name

    Tammy Brumfield

    Title

     

    COMPANY

     
  • Name

    Michael Carpenter

    Title

    Procurement Supplier Performance Manager, Customer Marketing

    COMPANY

    Diageo North America, Inc.
  • Name

    Teresa Chipps

    Title

    Director, Shopper Marketing

    COMPANY

    The Western Union Company
  • Name

    Dan Clifford

    Title

    SVP Marketing

    COMPANY

    Express
  • Name

    Jeff Cloud

    Title

    Director, Customer Relationship and Mobile Marketing

    COMPANY

    General Growth Properties, Inc.
  • Name

    Chris Constable

    Title

    Director, Marketing Procurement

    COMPANY

    Campbell Soup Company
  • Name

    Tom Corpus

    Title

    Marketing

    COMPANY

    The Progressive Corporation
  • Name

    Eduardo Correia

    Title

    Director, Multicultural Marketing

    COMPANY

    Coca-Cola Company
  • Name

    Melissa Cummings

    Title

    Retail Innovation/Digital Marketing

    COMPANY

    Domino's Inc.
  • Name

    Jessica Cummuta

    Title

     

    COMPANY

    Sub-Zero Group, Inc.
  • Name

    Samantha Daggett

    Title

     

    COMPANY

    Walmart Stores, Inc./Sams Club
  • Name

    Bria Day

    Title

    Marketing Manager

    COMPANY

    CIGNA Corporation
  • Name

    Megan DeCicco

    Title

    Client Services Administrator

    COMPANY

    Terravant Wine Company
  • Name

    Chris Diaz

    Title

    Sr. Manager, Retail Marketing

    COMPANY

    Northstar Lottery Group, LLC
  • Name

    Carla Dobre-Chastain

    Title

    Innovation and Consumer Insights Manager

    COMPANY

    Ornua North America
  • Name

    Barbara Drahl

    Title

    Corporate Marketing Director, Consumer Activation

    COMPANY

    SeaWorld Parks and Entertainment
  • Name

    Marjorie Dufek

    Title

    Director, Digital Marketing

    COMPANY

    Brown-Forman Corporation
  • Name

    Brendan Duffy

    Title

    Marketing Director

    COMPANY

    Caravan Tours
  • Name

    Marikaye Fleisher

    Title

    National Account Manager

    COMPANY

    Mead Johnson Nutrition Company
  • Name

    Broocks Foster

    Title

    Marketing Manager

    COMPANY

    Blue Rhino Corporation
  • Name

    Kathryn Freemond

    Title

    Shopper Marketing Manager

    COMPANY

    Reynolds Consumer Products
  • Name

    Tracy Frisbie

    Title

    Shopper Marketing Director

    COMPANY

    Constellation Wines U.S.
  • Name

    Cynthia Galbincea

    Title

     

    COMPANY

    The Goodyear Tire & Rubber Company
  • Name

    Steve Gregory

    Title

    Senior Sourcing Manager

    COMPANY

    The Clorox Company
  • Name

    Laura Hackett

    Title

    Sr Dir Learning and Development

    COMPANY

    MillerCoors LLC
  • Name

    Sabina Hassan

    Title

    Brand Designer

    COMPANY

    Pearson
  • Name

    Megan Hennigan

    Title

    Senior Manager - Shopper Marketing

    COMPANY

    Campbell Soup Company
  • Name

    Nancy Henry

    Title

    Manager, Consumer Activation

    COMPANY

    SeaWorld Parks and Entertainment
  • Name

    Larry Hitchcock

    Title

    Principal

    COMPANY

    Deloitte Consulting
  • Name

    Mike Hornigold

    Title

    Group Director eCommerce & Digital Shopper Marketing

    COMPANY

    Coca-Cola Company
  • Name

    Bryan Jones

    Title

    Director of Regional Grocery, Shopper Marketing

    COMPANY

    Pepsico Beverages Company
  • Name

    Cara Kahaly

    Title

    Director, Shopper Marketing

    COMPANY

    Novartis Consumer Health, Inc.
  • Name

    Kelly Kastel

    Title

    Marketing Manager

    COMPANY

    Walmart Stores, Inc.
  • Name

    Heather Kaster

    Title

    Sr. Manager Marketing Services

    COMPANY

    Kraft Foods Group, Inc.
  • Name

    Tina Kirkpatrick

    Title

    Senior Director, Strategy & Insights

    COMPANY

    White Wave Foods Company
  • Name

    Alicia Klein

    Title

    Strategic Planning

    COMPANY

    Sprint Communications
  • Name

    Tanya LaFuente

    Title

    Marketing Director

    COMPANY

    Lord & Taylor
  • Name

    Janice Lee

    Title

    Senior Marketing Manager

    COMPANY

    F'Real
  • Name

    Jay Lefforge

    Title

    Director of Shopper Marketing

    COMPANY

    S.C. Johnson & Son, Inc.
  • Name

    Allison Lewin

    Title

    Vice President Marketing

    COMPANY

    F'Real
  • Name

    Adam Linstad

    Title

    Audience Outreach Representative

    COMPANY

    The Nerdery
  • Name

    John Lippolis

    Title

    Senior Director, Cust Mktg & Insights

    COMPANY

    Mondelez International, Inc.
  • Name

    Christine Lott

    Title

    Marketing Manager - International Retail

    COMPANY

    Blue Diamond Growers
  • Name

    Kelly Majeske

    Title

    Buyer- Marketing Services Procurement

    COMPANY

    Kraft Heinz Foods Company
  • Name

    Michael Martaus

    Title

    Marketing Manager

    COMPANY

    American Greetings Corporation
  • Name

    Jamal Martin

    Title

    Marketing Manager

    COMPANY

    Walmart Stores, Inc.
  • Name

    Lauren Moffet

    Title

    Director of Customer Marketing

    COMPANY

    Vita Coco
  • Name

    Ayesha Narula

    Title

    Allied Product Manager

    COMPANY

    Farmer Brothers
  • Name

    Lisa Needlman

    Title

    Promotions Manager

    COMPANY

    Reynolds Consumer Products
  • Name

    Justin Pennino

    Title

    Manager, GCIA

    COMPANY

    Walmart Stores, Inc.
  • Name

    James Pickett

    Title

    Global Retail Strategy

    COMPANY

    ExxonMobil Chemical Company
  • Name

    Jeff Portugal

    Title

    VP, Corporate Alliances & Partnership Marketing

    COMPANY

    Six Flags Entertainment
  • Name

    Marie Proto

    Title

    Sr. Manager, Shopper Marketing

    COMPANY

    The Western Union Company
  • Name

    Joe Radabaugh

    Title

    Division Vice President, Shopper

    COMPANY

    Nestlé USA
  • Name

    Jill Rankin

    Title

    Global Sourcing Category Manager

    COMPANY

    Boehringer Ingelheim Pharmaceuticals, Inc.
  • Name

    Christine Rich

    Title

    Marketing Manager

    COMPANY

    American Greetings Corporation
  • Name

    Rachel Roberts

    Title

    VP, GSM Control States

    COMPANY

    Beam Suntory Inc.
  • Name

    David Rodriguez

    Title

    Global Consumer Insights

    COMPANY

    General Mills, Inc.
  • Name

    Kati Rust

    Title

    Brand & Customer Marketing Mgr

    COMPANY

    Oil-Dri Corporation of America
  • Name

    Julia Sanchez

    Title

    Marketing Manager

    COMPANY

    Walmart Stores, Inc.
  • Name

    Theresa Sandhu

    Title

    Shopper Marketing Director

    COMPANY

    Constellation Wines U.S.
  • Name

    Donna Sanker

    Title

    Head of Retail Sales & Marketing

    COMPANY

    BP
  • Name

    Leslie Scheetz

    Title

    Manager, Marketing Services Procurement

    COMPANY

    Kraft Foods Group, Inc.
  • Name

    Janice Schroeder

    Title

    Consumer Marketing Manager

    COMPANY

    American Greetings Corporation
  • Name

    Michele Schuh

    Title

    Director, Media, Old Navy Marketing

    COMPANY

    Old Navy
  • Name

    Lisa Selk

    Title

    Marketing Director, Grocery Products

    COMPANY

    Hormel Foods Corporation
  • Name

    Anne Staskon

    Title

    Program Manager

    COMPANY

    BP p.l.c.
  • Name

    John Stichweh

    Title

    Director - Customer, CRM & Ecommerce

    COMPANY

    ConAgra Foods Inc.
  • Name

    Janice Tennant

    Title

    Director, Global Marketing Excellence

    COMPANY

    Kimberly-Clark Corporation
  • Name

    Adam Tignor

    Title

    Manager of Store Marketing

    COMPANY

    CarMax Auto Superstores, Inc.
  • Name

    Melissa Varcak

    Title

    Senior Brand Manager

    COMPANY

    Safeway Inc.
  • Name

    Carol Vella

    Title

    Senior Marketing Manager

    COMPANY

    Walmart Stores, Inc.
  • Name

    Joseph Vizcarra

    Title

    Sr. Manager - Shopper Marketing

    COMPANY

    Campbell Soup Company
  • Name

    Tom Volgenau

    Title

    Procurement Category Manager, BTL, Experiential, PR and Sponsorships

    COMPANY

    Diageo North America, Inc.
  • Name

    Alvis Washington

    Title

    Sr. Marketing Director, Customer Experience

    COMPANY

    Walmart Stores, Inc.
  • Name

    Jaclyn Watling

    Title

    Strategic Sourcing Analyst

    COMPANY

    Levi Strauss & Co.