TV & Everything Video Forum presented by Google
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TV and video continue to present great opportunities to advertisers. In addition to "traditional" television, the TV & Everything Video Forum presented by Google will explore the use of video on any type of screen or device including online video, mobile marketing, out-of-home video, gaming, and more. The ANA TV & Everything Video Forum presented by Google will attempt to make sense of this new television and video marketplace. Insight from client-side marketers as well as iconic industry thought leaders will be front and center.
ANA TV & Video Committee Co-chairs
Global Director-Media, Licensing & Consumer Services
Global Media Director
Campbell Soup Company
Pre-Conference Bonus Session on Wednesday, February 9, 2011
ANA MOBILE MARKETING DAY
BRAVO TOP CHEF: JUST DESSERTS CASE STUDY
GOOGLE: ADDRESSING MOBILE USAGE TRENDS AND LEARNINGS
I KNOW WHERE YOU WILL BE NEXT SUMMER AND OTHER MYTHS OF MOBILE MARKETING
Thursday, February 10, 2011
Sponsored by RMG Networks
THE TV & EVERYTHING VIDEO REVOLUTION
• Brand-Specific Commercial Ratings: a joint initiative with Nielsen to increase granularity of commercial ratings
ESPN 1-ON-1 WITH DAVID STERN, NBA COMMISSIONER
• The state of the game
AMERICAN FAMILY INSURANCE GROWS THEIR "FAMILY" THROUGH MULTIPLE SCREEN MARKETING
Sponsored by Google
|LUNCHEON KEYNOTE - VIDEO ADVERTISING 2.0: LOOK AT YOUR MEDIA PLAN ... NOW LOOK AT ME
Video advertising used to be easy. There were only a few networks, and content creation was restricted to large studios. Today, the landscape is complex. The cost of content production and distribution is trending to zero, and the devices to access video are proliferating. That complexity makes the job of the marketer more difficult, but it also offers great opportunity for those who know how to take advantage.
Director, Video Ads
PERFORMANCE BY CRYSTAL BOWERSOX
CREATIVITY IN VIDEO MEDIA
10 ISSUES IN 50 MINUTES
Edward C. Gold
Cancellation Policy and Notes
Refunds will be granted, excluding a processing fee of $100, if written request for cancellation is received by email or fax up to 30 calendar days before the conference starting date. You will receive a 60% refund if canceling between 14 and 29 days prior to the conference starting date. No refunds will be granted for any cancellations received less than 13 days of the conference as well as 'No Shows'. Your cancellation notice can be faxed to (646) 708.8113 attention Registration Coordinator or email firstname.lastname@example.org. Phone cancellations are NOT accepted. Hotel room cancellations are to be sent directly to the hotel. Registrations received after February 3, 2011 may not be included in the attendee list.