Public Video
Intellectual Property Rights in the Digital Age
Brian Murphy, Partner, Frankfurt Kurnit Klein & Selz PC, Terri Seligman, Partner, Frankfurt Kurnit Klein & Selz PC, and Tiffany Hall, Counsel, Pernod Ricard USA, explored the legal and business risks when companies use social media.
Keynote Address: FTC Commissioner Julie Brill
Julie Brill, commissioner of the Federal Trade Commission (FTC), discussed the FTC’s views on consumer protection, mobile privacy, and data collection, as well as fraud concerns related to the planned expansion of generic top-level domain (gTLD) names by the Internet Corporation for Assigned Names and Numbers (ICANN).
Luncheon Keynote with Fadi Chehadé
Fadi Chehadé, president and chief executive officer of ICANN, presented information for rights holders regarding ICANN's new gTLD program.
The Wide World of Sports Sponsorship and Brand Promotion
Professor Michael McCann, Director, Sports & Entertainment Law Institute, University of New Hampshire School of Law; Kathryn Barrett Park, Senior Counsel, Advertising and Brand Management, General Electric Company; Michael Kuh, Counsel, Latham & Watkins LLP; Christopher Sloan, Assistant Vice President & Senior Corporate Counsel, Liberty Mutual Insurance Company, discussed sports sponsorship and brand promotion.
Buying the Bridge: Beating Patent Trolls at Their Own Game
Marc Kaufman, partner at Reed Smith LLP, moderated a panel discussion with participants Tom Finneran, executive vice president, agency management services at 4A’s, Joshua Goodman, general counsel at Digitas, and Allen Yee, counsel for intellectual property litigation at The Coca-Cola Company, on ways in which the advertising industry can become a player in the patent marketplace to reduce the ability of Non-Practicing Entities (NPEs) to arbitrage patents that could be asserted against advertisers and agencies.
SAG-AFTRA: One Union, One Industry
Doug Wood, partner at Reed Smith LLP, and Stacy Marcus, associate at Reed Smith LLP, provided updates on the SAG-AFTRA negotiations and how they may change the future of commercial production.
Ten Minute Solutions to Five of Your Biggest Problems
Leading lawyers Felix Hofer, Founding Partner, Hofer Lösch Torricelli; Rick Kurnit, Partner, Frankfurt Kurnit Klein & Selz PC; Ron Urbach, Chairman and Co-Chair, Advertising, Marketing & Promotions Practice Group, Davis & Gilbert LLP; Larry Weinstein, Partner, Proskauer Rose LLP; John Hendrickson, Principal, Manhattan Advertising & Media Law, Inc., provided solutions to some issues keeping corporate counsel awake at night.
What Will the Obama Administration and Congress Do to Advertising and Marketing?
Martin Frost, Shareholder, Polsinelli Shughart PC and Kenny Hulshof, Shareholder, Polsinelli Shughart PC, offered their insights into how tax reform, and the forthcoming debate over spending reductions is likely to evolve and impact advertising.
An Insider’s View of Media Measurement
George Ivie, executive director and chief executive officer at Media Rating Council, Inc., discussed MRC’s efforts around ad verification, viewable impressions, mobile measurement, and cross-media GFPs.
Millennials, Media, and Technology
Scott Hess, SVP of human intelligence, Spark Communications, provided an overview of Millennials, the largest living generation and the most coveted consumer group since the Baby Boom.
MillerCoors: Scoring Results Through Engagement
Brad Feinberg, media group manager at MillerCoors LLC, discussed how the brand has leveraged sports to engage and entertain consumers, especially Hispanic consumers
The Innovation Imperative
Joseph Jaffe, founder and partner of Evol8tion, LLC, discussed how brands can benefit from technology-based innovation and partnering with startups.
Convergent Media in an Omnichannel World
Jennifer Kasper, group vice president, digital media and multicultural marketing at macy's, shared how Macy's leverages paid, owned and earned media across all channels.
International Media Management
Gerhard Louw, senior manager, international media management atDeutsche Telekom, discussed the “complexity tsunami” affecting media managers, and shared two campaigns from T-Mobile Europethat demonstrate the company’s media management strategy.
Kellogg: The Future of Media Is Here
Jon Suarez-Davis, vice president, global digital strategy and North America media at Kellogg Co., discussed the core capabilities Kellogg identifies as essential to sustain a competitive media advantage in the digital age.
Opening Keynote: The Media Revolution
Bob Liodice, president and chief executive officer ofANA, discussed what actions need to be taken by advertisers, agencies, and media to improve measurement, build transparency, and demonstrate that self-regulation, not government regulation, is the answer.
Subway’s Fresh Take on Content
Tony Pace, chief marketing officer of Subway Franchisee Advertising Fund Trust, discussed the importance of content and media for Subway.
Onsite Insight: Deutsche Telekom’s Gerhard Louw on Innovation through Collaboration
2013 ANA Media Leadership Conference: Gerhard Louw, senior manager of international media management at Deutsche Telekom, speaks with Ken Beaulieu, senior director of marketing and communications at the ANA, about why innovation through collaboration is one of the keys to media success.
Onsite Insight: YouTube's Tara Walpert Levy on Today's Most Pressing Marketing Challenges
Tara Walpert Levy, managing director of ad market development for Google and YouTube, discusses the most pressing challenges marketers face today, as well as her definition of "customer engagement."
Onsite Insight: Pantone's Ron Potesky on the Secret to Creativity
In the video below, Ron Potesky, senior vice president and general manager at Pantone, explains why making mistakes and taking risks is the key to building a creative culture. Potesky was among the featured speakers at the 2012 ANA Creativity Conference, presented by Ogilvy.
