In this video, Lucas Herscovici, vice president, digital marketing for North America at Anheuser-Busch InBev, discussed how Anheuser-Busch InBev leveraged content, social, and real-time targeted ads to drive business ROI.
In this video, Victor Lee, vice president, global digital marketing at Hasbro, discussed how the brand leveraged “right now” moments by managing its digital channels like a 24 hour news organization.
In this video, Lee Nadler, marketing communications manager at MINI, discussed how the brand prepares for spontaneity.
In this video, Lee Nadler, marketing communications manager at MINI, shared examples of MINI’s creative real-time marketing, from social volleys with other brands to turning a moving car into a live concert venue.
In this video, Debra Aho Williamson, principal analyst of social media at eMarketer, explained how companies can move real-time marketing beyond the social sphere.
Luke Visconti, CEO of DiversityInc, shared data and high-level insight on diversity management best practices.
In this video, a panel of studio marketing executives shared recent advertising insights and experiences used to connect with their respective multicultural audiences.
In this video, speakers discussed current trends that are laying the foundation for what the creative product will look and sound like in the total market as well as offered a fresh perspective on the do’s and don’ts when creating meaningful transcultural advertising beyond language.
In this video, David Ho, a social media consultant and former Trendr analyst, hosted a discussion exploring the ways leading marketers have utilized social media to drive brand purchase and consideration.
In this video, Carlos Santiago, chair of AHAA research committee and president and chief strategist of Santiago Solutions Group, shared preliminary findings from the AHAA Total Market Benchmark study, and led a discussion between Lizette Williams, senior brand manager at Kimberly-Clark, and Roberto Orci, AHAA chair and chief executive officer of Acento Advertising.
In this video, Jori Hartwig, chief marketing officer at Amway North America, described Amway’s approach to targeting multicultural markets within its direct-selling model.
In this video, Desiree Reid, general manager and senior vice president, brand development at IMAN Cosmetics, discussed how the brand has navigated the domestic and international multicultural markets, the insights used to connect with consumers, and highlights of the company’s recent successful launch of the IMAN BB Cream.
In this video, Carlos Saavedra, director of culture marketing at PepsiCo Beverages America, discussed how the firm's Culture Lab enables its marketers to stay connected and quickly evolve concepts into consumer-facing programs.
In this video, Gerald E. Johnson II, chief diversity officer and senior vice president, engagement marketing at the American Heart Association, discussed how the brand raised awareness and educated the African-American and Hispanic communities about heart disease through various multicultural initiatives and advertising campaigns.
Tony Pace, chief marketing officer of Subway, talked about the significant role social media plays in reinforcing their key messages.
Marc de Swaan Arons, founder of EffectiveBrands, informed Masters of Marketing attendees that everything in the world around us and everything we do is changing.
In this highlight video, Beth Comstock, senior vice president and chief marketing officer of General Electric, identifies three "sentiments" for b-to-b marketers: know your self, be relevant and constantly innovate.
Joseph V. Tripodi, executive vice president and chief marketing and commercial officer of The Coca-Cola Company, discussed how cultural leadership isn't just about the power of advertising, it's Coca Cola's ability to engage in real issues that affect the world.
Stephen Quinn, executive vice president and chief marketing officer of Walmart U.S., discussed the need to innovate around local, social, and mobile marketing.
Bob Liodice, president and chief executive officer of ANA, discussed recent marketing "wins" and industry innovations as well as some of the challenges that lie ahead.