Shopper Marketing, Midwest Chapter

when

Start: Thursday, August 16, 2018 at 9:00am

End: Thursday, August 16, 2018 at 3:00pm

WHERE

World of Whirlpool
331 N LaSalle St #175
Chicago, IL 60654

Registration Pricing

Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Registration
Attend in-Person Client-Side Marketer $0 Marketing Service Provider Gold N/A Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Attend via Webinar Client-Side Marketer $0 Marketing Service Provider Gold N/A Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Will Not Attend Client-Side Marketer $0 Marketing Service Provider Gold N/A Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00AM – 9:45AM)

INTRODUCTIONS (9:45AM – 10:00AM)


I. Session 1: Building Brands with Pop-Up Experiences (10:00AM – 10:50AM)
You’ve heard of them, and may have even stepped into one. The pop-up shop. But what is the point? During this discussion, we’ll talk about  how to build brands through pop-up experiences. We will begin by defining the pop-up experience, then discuss the benefit to brands, and will conclude with a case study in pop-up shops.

Speaker: Adam Grahek, AVP, Integrated Marketing, Wells Fargo


COFFEE BREAK (10:50AM – 11:10AM)

II. Session 2: Validating and Scaling your Experiential Shopping Investment with Content and Media  (11:10AM – 12:00PM)
This presentation will focus on helping brick-and-mortar and e-commerce retailers spark sales with high level influence marketing, via a descriptive process oriented approach. Discussions will include distribution beyond social channels to includes in-store, displays, media and live retail events.

Speaker: Paul Kontonis, Chief Marketing Officer, WHOSAY


LUNCH & ROUNDTABLE DISCUSSION  (12:00PM – 1:15PM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. In this roundtable, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch. Come prepared to pose questions, exchange ideas and get insights from the group to current challenges, future opportunities and best practices in this “off the record” peer-to-peer conversation.


III. Session 3: TBD (1:15PM – 2:00PM)

Speakers:

Webinar information, if available, will be provided to registrants only.