2015 ANA Digital & Social Media Conference presented by Meredith
Download the ANA Event Guide at e.ana.net.
The ANA Digital & Social Media Conference presented by Meredith is a must-attend event for anyone who is trying to navigate their brands through this hyper-fragmented and complicated media landscape. Consumers have become accustomed to viewing content and connecting with people wherever and whenever they want. Social media, e-commerce, wearable technology, and native advertising have especially exploded in the last few years. Despite this rapid growth, clients have many challenges which include measurement, agency management, internal org structure, and relinquishing control to the consumer while trying to influence the dialogue. This event, which has sold out three of the past four years, brings together top digital marketing professionals from the client side with key industry experts.
Michael Donnelly (@MichaelDonnelly)
Senior Vice President, Group Head Global Digital Marketing
ANA Digital & Social Media Committee Chair
Tweet and follow along with the conversation at the conference by using the hashtag #ANADigital
|Begins:||Wednesday, July 15, 2015 at 4:00pm|
|Ends:||Friday, July 17, 2015 at 12:00pm|
100 Terranea Way
Rancho Palos Verdes, CA 90275
The ANA has negotiated a special room rate of $310/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Thursday, June 25, 2015, after which prevailing rates apply.
Get special rates on car rentals using promotion codes located in this document.
|ANA Member||BAA Member||BMA Member||Non-Member|
|Live Stream Registration||$1,095.00||$1,095.00||$1,095.00||$1,295.00|
ANA Members may take advantage of special corporate pricing of $1,795 for two members from the same company. Please click here to take advantage of this special rate. Please visit our website at http://www.ana.net/members/list to see if your company is a member of the ANA.
GENERAL ELECTRIC: DRIVING COMMERCIAL SUCCESS/ROI
Andrew Markowitz led General Electric’s global digital center of excellence for 5 years and is now leading the newly formed Performance Marketing Labs for his organization. The focus of the GE Performance Marketing Labs is to identify new ways to make it easier for GE Customers to buy or for GE Sales teams to sell products. In this session, Andrew Markowitz will share GE’s approach to Marketing Accountability driven by the work his company is doing with their businesses to drive commercial success/ROI.
Andrew Markowitz (@AndyMarkowitz)
General Manager, Performance Marketing Labs
General Electric Company
MONDELEZ INTERNATIONAL: LEVERAGING ECOMMERCE THROUGH DIGITAL MEDIA
Cindy Chen has over 15 years in business/brand leadership at top marketers including General Mills, Reckitt Benckiser, and Kraft Foods (now Mondelez International). Cindy also pioneered real-time marketing with the famous Oreo "Daily Twist" campaign and Oreo Super Bowl "Blackout" tweet and was recognized as "2013 Brand Innovator of the Year". In 2015, Cindy became the global head of ecommerce at Mondelez International which is the first time in history that a Consumer Packaged Foods Company (CPG) has placed both ecommerce and media responsibilities under the same group. In this session, Cindy will share the evolution of ecommerce at Mondelez International and her company’s commitment to making sure every piece of digital media they buy drives to a direct sale. You will also hear the opportunities and challenges of driving ecommerce for brands mainly sold on impulse at nontraditional outlets.
Cindy Chen (@TheCindyChen)
Global Head of eCommerce
NISSAN’S JOURNEY AS A DIGITAL-FIRST BRAND
Nissan knows that digital marketing is critical for brand-building and direct-response marketing as most of the car-buying experience now begins online. Nissan North America was the first automotive brand to have a presence on Vine, Instagram, and Google+ and the company is constantly innovating with social and mobile platforms to drive relevance and connection and to create reach and buzz. In this session, discover Nissan’s journey to becoming a digital-first brand.
Jeremy Tucker (@NissanUSA)
Vice President, Marketing Communication & Media
Nissan North America, Inc.
THE COCA-COLA COMPANY’S SUCCESSFUL CONTENT JOURNEY
Content marketing and authenticity have always been at the core of how The Coca-Cola Company has connected with consumers, business partners, and the media. In 2012, The Coca-Cola Company launched Journey—a dynamic communications platform featuring a strategically curated mix of branded and unbranded articles as well as multimedia content. Journey has since evolved into one of The Coca-Cola Company’s most powerful tools of connection—bringing authenticity and transparency to its audiences to entertain, inform and most importantly change minds. Learn how The Coca-Cola Company places storytelling at the core of its marketing strategy to engage consumers, spur conversation, and ultimately drive sales.
Douglas Busk (@dbusk)
Global Group Director – Digital Communications & Social Media
The Coca-Cola Company
KING’S HAWAIIAN: MAXIMIZING MEDIA SPEND THROUGH SOCIAL AND CONTENT PARTNERSHIPS
The King’s Hawaiian brand was born in the 1950's in Hilo, Hawaii where founder Robert Taira opened his first bakeshop and created the first-ever Original Recipe King's Hawaiian Sweet Bread. Today, King’s Hawaiian remains family owned and is now a national brand with products available in grocery stores across the United States. King’s Hawaiian has successfully built their brand with limited media budgets through their innovative approach to social media, customer care, content integrations, and partnerships with key influencers. Discover how King’s Hawaiian leverages social media and content through paid, earned, and owned channels.
Erick Dickens (@ErickDickens)
Vice President, Marketing
TRAVELERS: TRUE STORIES CULTIVATING A DATA-DRIVEN B2B CONTENT MARKETING CULTURE
Earning prospect/customer attention via genuinely valuable content seems to be the only way to connect with attention-challenged buyers. But what are the challenges of putting content at the center of a marketing function? What does it mean to introduce an editorial culture inside an underwriting, marketing and sales-driven culture? And how do we use data-driven insights every day to strengthen the performance and accountability of that content? In this session, Travelers will share their company’s operational model for a content-driven marketing function as well as stories of how it’s worked for one brand.
John H. Bell (@jbell99)
VP, Enterprise Digital Marketing
NESTLE ADOPTS A DIGITAL-FIRST MANTRA THROUGH MARKETING INNOVATION
Nestle employees 333,000 people globally and they are constantly changing from the inside-out to embrace new approaches to digital marketing. In this session, discover how Nestle is working together with their esteemed agency partner, 360i, to drive a global organization to adopt a digital-first mantra in creating creative, nimble, and innovative digital marketing for a company that has been held back by size, scale and geographic reach. They will share examples of how the world’s largest CPG brand is anticipating the future by challenging the status quo and using strategic planning and digital acumen to stay ahead.
Chris Padgett (@NestleUSA)
Vice President, Marketing - Head of Digital
Sarah Hofstetter (@Pezmeister1)
Chief Executive Officer
SONY PICTURES TELEVISION’S APPROACH TO DIGITAL & SOCIAL
Sony Pictures Television CMO Sheraton Kalouria joins Millennial expert Scott Hess to discuss real-world examples of how digital and social channels have helped to launch, drive ratings for, and sustain engagement with some of Sony’s most popular and buzzed-about series. Sheraton will recount the motivations behind and the results from digital and social media activations in support of COMMUNITY, BREAKING BAD, SEINFELD, OUTLANDER and THE DR. OZ SHOW, among others.
Sheraton Kalouria (@Kalouria)
Chief Marketing Officer
Sony Pictures Television
Scott Hess (@scotthess)
Senior Vice President, Human Intelligence
Vineet Mehra (@JNJNews)
President – Global Marketing Services
J&J Consumer Group of Companies
Randall Rothenberg (@r2rothenberg)
President and Chief Executive Officer
Interactive Advertising Bureau